MxMIndia

Tag: John Koo

  • Cheil says its challenge is to leverage all available brand touchpoints and convert 'brand lovers' into 'brand buyers'

    Cheil bags Walt Disney Co, L’Oreal’s Casting Creme Gloss

    By A Correspondent

     

    Cheil Worldwide SW Asia is charting a new course with new business wins – The Walt Disney Company and L’Oreal Paris Casting Creme Gloss.

     

    Cheil’s Shopper Marketing and Digital capability clearly demonstrated next level thinking required for consumer engagement for both these brands. For L’Oreal Paris Casting Creme Gloss, Cheil will be creating unique Social + Shopper experiences around the L’Oreal My Girls Go Glam with Sonam campaign. As regards The Walt Disney Company, Cheil will be working across Disney brands including Disney Marvel, Disney Fashion Stations/Stores, Planes and the Disney Princess Academy.

     

    Hari Krishnan

    Confirming the news Hari Krishnan, COO Cheil Worldwide SW Asia, said, “These wins are testimony to Cheil’s integrated expertise which clearly demonstrates our palette which is far beyond advertising. The challenge is to leverage all available brand touchpoints and convert ‘brand lovers’ into ‘brand buyers’. Our approach is clearly positioned around engaging, interacting, understanding and delivering to the consumer. We believe that brands gain greater traction and loyalty from engagement and not just advertising.”

     

    Commenting on the win, John Koo, Managing Director, Cheil Worldwide SW Asia, said, “This a great start to 2013. Cheil has tremendous experience consumer and shopper engagement and I am delighted that we will be seen in a new avataar.”

     

  • He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman

    Cheil Worldwide SW Asia appoints Hari Krishnan as COO

    By A Correspondent

     

    Hari Krishnan

    Cheil Worldwide SW Asia has announced the appointment of Hari Krishnan as its Chief Operating Officer who will start in his role from January 2013. He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman. Mr Krishnan will lead Cheil Worldwide SW Asia’s growth agenda.

     

    At WPP Global Team Ford, Mr Krishnan set up the first co-located office of three different specialist agencies for WPP in the Asia-Pacific Region. Krishnan is a well-known advertising and communication figure with a career spanning over two decades where he has held senior leadership roles with JWT India, Grey Worldwide and Bates India, among others.

     

    John Koo, President & Head of Regional HQ, SW Asia said, “We are delighted to have Hari take charge as the COO for the region. He has a proven track record in developing corporate strategy while managing on-going operations. His strength in building teams and people development is a perfect fit for Cheil. Moreover, his extensive knowledge and experience will go a long way in driving the business forward.”

     

    Bruce Haines, Global CSO of Cheil Worldwide, said, “Having Hari on board demonstrates our resolution to take the Indian market, which we identified as strong growth prospects. Our team in India has been very successful in both attracting new clients and providing good creatives. I am thrilled to have Hari lead the winning team.”

     

    Mr Krishnan said, “Cheil is an innovative, forward-thinking communications agency which has carved out a niche for itself through its integrated service offering. The recent acquisitions of The Barbarian Group, Open Tide and its partnership with the iconic Beattie McGuiness Bungay makes it a powerhouse solution provider for brands across categories in India. Also, 12 Cannes Lions this year demonstrates the Agency’s commitment to idea excellence. I see exceptional potential for leveraging Cheil’s credentials for growth and look forward to working with the stellar team to make this vision a reality.”

     

    In a career span of 20 years in advertising, Mr Krishnan has worked with organisations such as WPP Global Team Ford, JWT India, Grey Worldwide, Bates India, Ogilvy & Mather, Clarion and Anthem. Prior to establishing WPP Global Team Ford India, Mr Krishnan was at JWT India as Executive Business Director, PepsiCo Beverages. At Grey, he led the agency as General Manager and Branch head – New Delhi. Prior to that whilst he was at Bates India, he played a pivotal role in consolidating the teams after the Bates takeover of Clarion. Preceding this, he has worked at Ogilvy & Mather and Anthem (now TBWA).