MxMIndia

Tag: Joemon Thaliath

  • Ajay Devgn to launch Mahindra Truck with new ad

    By Our Staff

     

    Mahindra’s Truck and Bus Division (MTB) has announced the launch of the new Furio 7 series of light commercial vehicles with a new campaign. FCB Interface has conceptualised the ad film with actor Ajay Devgn re-enacting his famous split this time on two Furio 7 trucks. The campaign will be promoted across different media.

     

    Speaking about the campaign, Robby Mathew, Vice Chairman and Chief Creative Office, FCB Interface, said: “Some 30 odd years ago, Ajay Devgn rode into Bollywood on 2 bikes. Marry that classic image with Mahindra’s unique proposition of two guarantees and you end up with the key imagery for the 2021 campaign!”

     

    Adding, Joemon Thaliath, Vice Chairman and CEO, FCB Interface, said: “Mahindra always challenges norms. With the launch of the Furio Double Guarantee, Mahindra is also repositioning the category and putting the focus back on the customer.”

     

    Sharing more insights, Rajeev Malik, Vice President & Head Marketing – Commercial Vehicles, Mahindra & Mahindra Ltd. added: “The Indian Light Commercial Vehicle category battleground is dominated by two players historically, with an 80% market share between them. Now Mahindra FURIO 7 is entering this market as a quintessential challenger brand with the firm belief that we have what it takes to challenge the status quo by leveraging our deep insight of customer behaviour and their unmet needs. We will achieve this with our highly disruptive ‘customer value proposition’ of Double Guarantee. And what better way than having the original Singham of the Bollywood, Ajay Devgn, to take forward this message.”

     

  • The Alexa Cup is a global hackathon across 11 countries

    FCB India and Boltd declared winners at the Amazon Alexa Cup

    By A Correspondent

     

    FCB India along with their development partners Boltd have been recognised as the 2019 Amazon Alexa India Champions for their winning idea towards building a scalable voice experience, strategy and complete pitch with a proof of concept and demo.  As they have completed the India round, they will move on to the next leg, which is the APAC round of the Alexa Cup.

     

    The FCB India team comprised Giamaria Fernandes, Nikhil Fernandes and Vinesh Nandikol. Boltd was represented by Vishal Golia and Chetan Bothra. As a part of the challenge, the team had to convey the customer experience, target audience and value, originality, technology and APIs, feasibility and usability and a multi-channel go to market strategy in an eight-minute presentation.

     

    On the team winning, Joemon Thaliath, CEO of FCB Interface said: “We are really proud of FCB India’s Digital team’s achievement wherein they had to present a complete go to market plan covering strategy, proof of concept and a demo. They emerged winners among agencies and other tech partners, and this shows how far they have come in their thinking and their ideas through constant learning. We are also thankful to Boltd, our development partners who helped us bring the winning idea to life and Amazon Alexa India for this great initiative.”

     

     

  • This is in line with the its vision of ‘Snacking Made Right’

    Oreo unveils new campaign for Cadbury Dipped offering

    By A Correspondent

     

    Oreo has announced the launch of Oreo Cadbury Dipped. This is in line with the its vision of ‘Snacking Made Right’, where Mondelēz International promises to offer its consumers the right snack, for the right moment, made the right way.

     

    Speaking on the launch of Oreo Cadbury Dipped, Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said: “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury. We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”

     

    The TVC has been created by FCB Interface. Said Joemon Thaliath, CEO, FCB Interface: “We have taken forward the brand’s globally popular ‘Oreo People’ format for this launch. It’s a catchy and fun way to bring alive this crunchy-chocolatey dilemma.” Added Robby Mathew, Chief Creative Officer, FCB Interface: “The product story is strikingly brought to life with appetising visuals and a peppy song.  Surjo Deb, the director, has done a great job keeping alive Oreo’s playfulness.”

     

     

  • FCBInterface Chennai office will be responsible for launching the brand nationally

    Equitas appoints FCBInterface for the launch of Small Finance Bank

    By A Correspondent

     

    Equitas Holdings Limited, a diversified financial services provider has given its mandate to FCB Group for the launch of its proposed small finance bank. FCBInterface Chennai office will be responsible for launching the brand nationally.

     

    Equitas Holdings Limited is a diversified financial services provider focused on individuals and micro and small enterprises (MSEs) that are underserved by formal financing channels. Its focus customer segment includes low income groups and economically weaker individuals operating small businesses, as well as MSEs with limited access to formal financing channels on account of their informal, variable and cash based income profile.

     

    P.N. Vasudevan
    Joemon Thaliath

    Speaking about the association, P.N. Vasudevan, Managing Director, Equitas Holdings Ltd., says “We are happy to have FCBInterface as our creative partner. We are assured that their comprehensive understanding of consumers and their strategy led creative approach will help launch and position Equitas Small Finance Bank successfully across the country.”

     

    Commenting on the win, Joemon Thaliath, CEO, FCBInterface, adds, “We are thrilled to be working on the Equitas Small Finance Bank brand. Equitas has been a revolution in the micro-finance industry. Be it leveraging technology to enhance financial inclusion, or the several social welfare initiatives, they have always set the norms for the rest. We are confident that Equitas Small Finance Bank will also be a revolution in the banking sector and we are delighted to be a part of it.”

     

  • The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel

    Ajay Devgn demonstrates Mahindra Blazo’s core attributes in new campaign

    By A Correspondent

     

    Automotive Giants, Mahindra and Mahindra Limited recently launched its range of trucks – Blazo. This is supported by a new TV campaign featuring Bollywood star Ajay Devgn created by Interface Communications.

     

    The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel. He then goes on to talk about the guarantees given by Mahindra Blazo.

     

    Mahindra launched this new range of trucks after an intense research on trucks and Indian transport. Based on its findings, Mahindra came out with the FuelSmart technology that comprises a powerful mPOWER engine and a multi-modal switch that helps the driver choose between Heavy mode, Turbo mode and Light mode based on the load and road conditions.

     

    Speaking on choosing Ajay Devgn as the brand ambassador, Rajeev Malik, Senior General Manager, Mahindra Truck and Bus Division said, “This film is all about exuding sincere confidence. We felt Ajay Devgn does exude sincere confidence in his own style. He is also very close to the Mahindra DNA in terms of a very masculine personality.”

     

    On the creative execution of the commercial, Joemon Thaliath, COO, Interface Communications said “The task for creative was to translate this excitement and confidence to truckers and people at large.”

     

    Robby Mathew, CCO, Interface Communications added “The challenge here was to match the directness of the message with Ajay’s understated style. I must say that the director Aloke Shetty has pulled it off very well.”

     

  • Mahindra launched this new range of trucks after an intense research on trucks and Indian transport

    Mahindra unveils new campaign for its latest ‘Blazo’ range

    By A Correspondent

     

    Mahindra and Mahindra Limited recently launched its range of trucks – Blazo. This is supported by a new TV campaign featuring Bollywood star Ajay Devgn created by Interface Communications.

     

    The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel. He then goes on to talk about the guarantees given by Mahindra Blazo.

     

    Mahindra launched this new range of trucks after an intense research on trucks and Indian transport. Based on its findings, Mahindra came out with the FuelSmart technology that comprises a powerful mPower engine and a multi-modal switch that helps the driver choose between heavy mode, turbo mode and light mode based on the load and road conditions.

     

    Speaking on choosing Ajay Devgn as the brand ambassador, Rajeev Malik, Senior General Manager, Mahindra Truck and Bus Division said, “This film is all about exuding sincere confidence. We felt Ajay Devgn does exude sincere confidence in his own style. He is also very close to the Mahindra DNA in terms of a very masculine personality.”

     

    On the creative execution of the commercial, Joemon Thaliath, COO, Interface Communications said “The task for creative was to translate this excitement and confidence to truckers and people at large.”

     

    Robby Mathew, CCO, Interface Communications added “The challenge here was to match the directness of the message with Ajay’s understated style. I must say that the director Aloke Shetty has pulled it off very well.”

     

  • Brand ambassadors Ranveer Singh and Suriya tell us why cars mean everything

    Interface creates new TVC for QuikrCars

    By A Correspondent

     

    Quikr announced that it has gone live with QuikrCars, its vertical with a sharp focus on all kinds of automobiles, i.e. cars, bikes and commercial vehicles. The first of Quikr’s verticals being launched, QuikrCars is a unique one stop destination for India’s car buyers and sellers, combining Quikr’s large transaction flow in the category with everything related to vehicles, including automobile news, reviews, information, tips and tricks.

     

    In this regard, two separate sets of TVCs highlighting the central role cars play in people’s lives have been created. They feature Quikr’s new brand ambassadors; leading Bollywood actor and youth icon Ranveer Singh and critically acclaimed Southern star Suriya.

     

    The theme TVC tackles the fact that cars mean different things to different people and emphasizes the comprehensive services offered by QuikrCars. The two subsequent TVCs individually introduce QuikrCars exclusive features, i.e. Maximum Selling Price (MSP) and Verified Inspection Reports.

     

    The TVCs will be aired across GECs and regional channels and will be supported by print, radio, OOH and digital media.

     

    Pranay Chulet

    Commenting on the association, Pranay Chulet, founder and CEO of Quikr, says, “Ranveer is an innovative, self-made star who stands out from the crowd. These qualities resonate with us and our journey towards market leadership. With his enormous talent and massive popularity, Ranveer’s association with Quikr will give our platform more visibility with a wider audience.”

     

    “As the leaders in the online classifieds space, our task is to expand the market, and as a well-established actor, Suriya has built enormous credibility and trust over his illustrious career. We believe that his association with Quikr will further increase people’s confidence in online buying and selling in India,” adds Chulet.

     

    Joemon Thaliath

    Joemon Thaliath, Chief Operating Officer at Interface Communications, says “People think of cars as more than just vehicles, forming special bonds with them. The fact that cars do mean vastly different things to people is a strong insight that we leveraged strategically in the commercials for QuikrCars. Thus, the TVCs amplify the features and advantages of the platform in an interesting and delightful manner.”

     

  • The campaign keeps the product at the core of the communication as it lands the key chocolate variant in Mondelez India's Oreo portfolio

    Interface Communications unveils new campaign for Oreo Choco Creme

    By A Correspondent

     

    Oreo Choco Crème has unveiled a new TVC starring brand ambassador Ranbir Kapoor. The campaign created by Interface communications keeps the product at the core of the communication as it lands the key chocolate variant in Mondelez India’s Oreo portfolio.

     

    This time, Ranbir plays the role of a young naval recruit who is leaving for duty. On seeing his teenage sister visibly upset about this, he decides to cheer her up in his own unusual way; with an Oreo. The TVC delves into a brother-sister relationship once again to show us an endearing new side of it which is sometimes sweet sometimes crunchy exactly like the Oreo Choco crème combination. The message has been integrated and cued in really well, ending the TVC on an interesting note where Ranbir compares his sister to the Oreo wrapper indicating how she blabbers all day.

     

    Joemon Thaliath, Chief Operating Officer at Interface Communications, said, “Oreo commercials have always highlighted special moments and relationships. In this TVC we have depicted the brother sister relationship, where the Oreo becomes a catalyst to brighten up the sister’s mood as the brother leaves for his duty.”

     

    Speaking on the campaign, Chella Pandyan, Marketing Head (Biscuits, Mondelez India) said, “The chocolate flavor is the most popular one amongst crèmes in India & a key strategic priority for us. Our endeavor in the communication is to build consumer preference & desire for our lead Choco-crème variant. We have tried to communicate the delightful combination of a chocolatey Oreo cookie & chocolatey crème with the classic Oreo touch.”