MxMIndia

Tag: Jockey India

  • Reflects the voice of younger generation

    Jockey launches campaign with Wieden+Kennedy

    Wieden+Kennedy India has launched Jockey’s ad campaign that premiered during the T20 World Cup. The core insight behind the campaign titled  ‘Freedom or Nothing’, represents the concept of freedom and how it is perceived in all  aspects of life by the younger generation.

    Said Nihal Rajan, CMO, Jockey India: “Our objective was to appeal to the interests and  passions of a young audience, thereby fostering affinity and love for brand Jockey. We found  an alignment with the concept of freedom presented in Wieden’s creative vision, as it  harmoniously reflects our brand ethos. Our campaign ‘Freedom or Nothing’ is a true  reflection of the emotions and values that today’s generation connects with.”

    Added Yogesh Rijhwani, ECD, Wieden+Kennedy, Mumbai: “Both millennials and Gen Z value  work-life balance and personal freedom. With the ‘Freedom or Nothing’ campaign, we aim to  authentically represent what freedom means to today’s younger individuals. To represent  this campaign, we found a classic track from the 90s that takes on a fresh, new meaning in  this context, reflecting the shared values of today’s youth.”

  • Jockey releases 8 new films

    By Our Staff

     

    Jockey India has released eight new product films across its digital platforms, announcing the next leg of the #BrasAsVersatileAsIAm campaign.

     

    Notes a communique: “The product films showcase the essence of different moods and needs of a woman that are as versatile as she is. Jockey India last week launched the first phase of the #BrasAsVersatileAsIAm campaign – ‘Jockey Knows Me’ with a 30-second TVC across multiple channels that showcased how every woman is unique and versatile in her way.”

     

  • The new campaign takes the Phase 1 idea ahead with new situations and different environments

    L&K Saatchi & Saatchi’s takes forward #feelslikejockey campaign

    By A Correspondent

     

    L&K Saatchi & Saatchi have taken forward the ‘Feels like Jockey’ campaign created in 2016. The films have been directed by Hans Emanuel and shot in Los Angeles, CA.

     

    Talking about the campaign, Debarjyo Nandi, Sr.Vice President, L&K Saatchi & Saatchi said: “An idea that ‘fits like a song’ with the product and the brand, an all-time classic song, iconic American locations, amazing dancers, a celebrated choreographer, a relentless cinematographer, an energetic director and an ever supportive client, all the ingredients that could have only created magic!”

     

    Added M C Cariappa, President, Sales and Marketing, Jockey India: “The ‘Feels Like Jockey’ campaigns are created to strengthen the core proposition of fit and comfort of our core range of men’s and women’s innerwear while ensuring the brand continues to build relevance and affinity with the youth.”