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Tag: JK Tyres

  • The new TVC has been conceptualised by BBH India

    JK Tyres unveils new ad campaign

    By A Correspondent

     

    Indian tyre major JK Tyres has launched its latest ad film that seeks to build on the premium imagery of the brand and establish connect with the youth. The new television commercial by BBH India, builds an emotional connect with Armaan’s journey, riding on the different waves of his life that brings hope, dreams and achievements.

     

    Talking about the commercial, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said: “The new TVC highlights our core brand values of determination, passion and unwavering commitment towards realising dreams. The new commercial showcases the emotional connect we have with our customers who like to stay in total control, be it on small car or luxury sedan. We cherish our association with Armaan Ebrahim and his journey to success has encouraged millions of youngsters to dream big and never lose sight of the goals. This is a true reflection of our brand philosophy.”

     

    The advertisement has been directed by Ruchi Narain with Picture Perfect Films as the Production house.

     

     

  • As part of the mandate, Dentsu One's scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations

    Dentsu One wins creative mandate for JK Tyres

    By A Correspondent

     

    Dentsu One has bagged the creative mandate for JK Tyre and Industries, following a multi-agency pitch. The other agencies that participated in the pitch included names such as Contract India, McCann Worldgroup India and L&K Saatch& Saatchi.

     

    As part of the mandate, Dentsu One’s scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations wherein Dentsu One will focus on launching the client’s two-wheeler tyres.

     

    Said Vivek Kamra, President – India Operations, JK Tyres and Industries, welcoming the Dentsu Team to the JK Tyre account: “We are happy to have them on board and hope they will effectively communicate our key brand attributes including technological superiority, youthfulness, humility and progressiveness in a truly Indian grown brand, through our creative campaigns.”

     

    Titus Upputuru
    Sunita Prakash

    “We are grateful and delighted with this win. The teams had great fun working on it from ideation to creation. JK tyres is a great home grown brand and we look forward to building preference and love for the two wheeler tyre segment of the brand through some powerful communication,” said Titus Upputuru, NCD, Dentsu One.

     

    “The challenge is to not only take the brand idea seamlessly into digital and other mediums but going forward to own it consistently so that it can stand differentiated in the consumer mind space over time,” added Sunita Prakash, Senior VP, Dentsu One.

     

  • The agency won the account of the automobile brand following a multi-agency pitch

    Isobar wins digital mandate of JK Tyres

    By A Correspondent

     

    JK Tyres has appointed Isobar, the full service digital agency from Dentsu Aegis Network, as their digital agency of record. The agency won the account of the automobile brand following a multi-agency pitch.

     

    Sharing his thoughts on the association, Amitabh Prasad, General Manager – Marketing, JK Tyre & Industries said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table.”

     

    Shamsuddin Jasani

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India said, “We are privileged to work with JK Tyres. This win is a testament to the fact that we strive to provide innovative solutions and ideas without limits to our clients. It enhances our credentials as the leading full service digital marketing agency in India.”