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Tag: JK Tyre

  • Will represent the brand across platforms

    Narain Karthikeyan to be brand ambassador of JK Tyre

    By Our Staff

     

    Narain Karthikeyan
    Narain Karthikeyan

    JK Tyre & Industries Ltd has assigned Formula One driver Narain Karthikeyan as its brand ambassador. He will be the face of the brand to exemplify the company’s quest of driving innovation and excellence in the industry.

     

    Commenting on the association, Dr Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries said: “We are delighted to have Narain Karthikeyan represent JK Tyre brand in the country. Narain is committed to a large community of motorsports in India and his excellence aligns perfectly with the vision of JK Tyre. With his enigmatic persona, we hope to further enhance and strengthen the brand while building greater visibility.”

     

    Expressing excitement on the collaboration, Karthikeyan added: “I am proud to be associated with one of the most respected and pioneer brands. JK Tyre has achieved great milestones in the past with its unwavering commitment towards delivering best in class products and services and I’m eagerly looking forward to embarking on this exciting journey together with JK Tyre brand.”

     

  • Creatively spreading smiles with an ongoing #DistanceOKPlease campaign

    JK Tyre encourages citizens to #StayHome

    By A Correspondent

     

    In line with the government’s appeal to maintain social distance to counter the spread of Covid-19, JK Tyre & Industries has introduced a social media campaign #DistanceOKPlease to educate people about the importance of staying at home.

     

    Based on the popular Truck Shayari concept, the campaign appeals to the citizens with witty popular slogans that are often seen on commercial vehicles in India. The campaign has gone live across social media platforms of JK Tyre with a focused outreach through Facebook.

     

    Commenting on the occasion, Srinivasu Allaphan, Director – Sales & Marketing at JK Tyre & Industries Ltd said: It is an unprecedented and highly sensitive time for all of us, which demands us to come together  online to face this problem. It is crucial for brands to take ownership and leverage existing resources to inform the public and increase visibility and influence at the community level. We are making every attempt to raise consciousness about the precautionary steps to avoid the spread of Covid-19.

     

     

  • Aims to put an end to the indifferent attitude of the tyre buyer

    Dentsu One creates new campaign for JK Tyre

    By A Correspondent

     

    Dentsu One, the creative agency from Dentsu Aegis Network, has rolled out a new campaign for JK Tyre’s two wheeler tyre range, Blaze.

     

    Said Vikram Malhotra, Marketing Director, JK Tyre and Industries: “We have adopted a 360-degree promotion campaign for Blaze through our marketing and communication platforms. The tagline and message of our campaign ‘Ab se tyres mein sirf JK is OK’ is rooted in our firm commitment to total control and safety while driving on roads. We are going all out with our campaign and expect the premium range of tyres to cover 75%-80% of the domestic two-wheeler tyres replacement market demand.”