BrandMusiq, the audio and sonic branding agency, has created the sonic identity for Jio BP, a brand that symbolises the collaboration of two industry giants: India’s Jio from Reliance and the global petroleum leader, British Petroleum (BP). The sonic identity, meticulously developed by BrandMusiq, captures the essence of this powerful partnership.
“The Mogo will build on the core emotions of empathy, dynamism, and innovation, while expressing the confidence in leadership in the mobility solutions market. The sonic identity will become a valuable trademark overtime. It will reinforce trust and inspire loyalty among customers,” said HC Mehta, CEO of Jio BP.
Added Rajeev Raja, Founder and Soundsmith, BrandMusiq: “It was truly a privilege to create the sonic identity for Jio BP. We recognized the fact that it was the coming together of two giants, India’s very own Jio from Reliance and the global leader, BP. The Sonic Identity created by BrandMusiq was very optimistic and future-forward even while building in the core emotions of empathy and caring. The sonic graph of the longer MOGOSCAPE®️ expressed the scale, stature, and the soft power of the brand, while the Mogo or ‘musical logo’ summarized the confidence of a leader.”