MxMIndia

Tag: Jewellery Division

  • The film brings to life the joy of Diwali when people go all out to express their love to their family and friends

    Tanishq’s latest film reignites the love for festive traditions

    By A Correspondent

     

    In its inimitable style, Tanishq has launched its latest film in time for the festive season. The campaign captures the celebratory spirit surrounding one of the most anticipated festivals in India. The film brings to life the joy of Diwali when people go all out to express their love to their family and friends.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “Diwali is that time of year that everyone looks forward to. This festival is marked by beautiful traditions and the purchase of gold jewellery is an integral part of those traditions. Families and friends come together to partake in the festivities, and special celebratory moments are innumerable. In our latest film, we have captured these moments and the joy of going all out to celebrate. Aap kya phenoge is Diwali? Aao maniye Tanishq Wali Diwali. We are extremely excited towards this festive season and are looking forward to a prosperous Diwali.”

     

    Adding his thoughts on the film, Hari Krishnan – President-Lowe Lintas, says, “Everything under the sun is bought during Diwali and there’s a huge fight for the share of wallet, by products across different categories. We wanted to bring back the relevance of gold over everything else in a Diwali celebration and highlight the sheer joy and emotions of gifting.”

     

  • The Queen of Hearts collection by Tanishq is an embodiment of a woman who is gracious and emanates compassion like a royal

    Deepika portrays her benevolent side in latest campaign for Tanishq

    By A Correspondent

     

    Tanishq has unveiled its latest film that brings to life the character of the modern-day Queen of Hearts, portrayed by brand ambassador Deepika Padukone. The warmth she shares with her colleague in the film is relatable and her ability to share the spotlight stands testament to the modern woman.

     

    In the film, Deepika Padukone finds it hard to choose between two stunning necklaces from the collection. When questioned, Deepika’s manager tells her about the necklace she prefers and expects her to wear it for the event the next day. When Deepika wears the other necklace, her manager reinstates the one she prefers. This moment is when Deepika reveals that the necklace is a gift for her manager and was always intended to be. The film portrays the actress as a humble and gracious individual that she is, truly a modern-day Queen of Hearts. The film ends with the two of them sharing the spotlight on a glorious night.

     

    The Queen of Hearts collection by Tanishq is an embodiment of a woman who is gracious and emanates compassion like a royal. Her very presence is marked by elegance. The Queen of Hearts is a woman who takes delight in the happiness of others and enfolds them in her glory. Such a woman deserves her own crown and Tanishq presents this collection for that woman.

     

    Speaking on the collection, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said, “Charming, graceful and generous, the Queen of Hearts lights up any room she enters. She may not be born into royalty, but she exudes compassion and touches the hearts of those around her. Tanishq’s latest stunning diamond collection has been inspired by this very woman. A modern rendition of royalty, the Queen of Hearts collection from the house of Tanishq is a class apart, is accessible and is truly a show-stopper.”