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Tag: Jet Airways

  • The branding, which covers the body of the Jet Airways Boeing 737 aircraft, will be visible to those boarding the airplane irrespective of the boarding method

    Audi India brands a Jet Airways Boeing 737 with #A5BratPack

    By A Correspondent

     

    Audi India gave wings to its #A5BratPack campaign through a brand activation with Jet Airways. Jet Airways’ Boeing 737 airplane is being used as an example of progressive Out-of-home (OOH) platform in the form of  an ‘Airplane Wrap’ promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations. The branding, which covers the body of the Jet Airways Boeing 737 aircraft, will be visible to those boarding the airplane irrespective of the boarding method.

     

    “The #A5BratPack targets the young minded population that is instantly recognizable, the ones who have always taken on stardom and success on their terms. The product line up packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who is waiting to latch onto the excitement. The#A5Bratpack campaign had been a non-conformist concept since its conception and execution, and in line with our progressive marketing approach, we decided to go larger than life and use an aircraft as an Out-of-home (OOH) platform to promote our Audi A5 range,” said Rahil Ansari, Head, Audi India.

     

     

  • Starcom was selected by EAP to deliver scaled benefits by aligning media spending power across key markets

    Jet, Etihad appoint Starcom as global media agency

    By A Correspondent

     

    Jet Airways, along with other Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia and Air Berlin have announced that Starcom, part of StarcomMediaVest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks.

     

    Starcom was selected by EAP to deliver scaled benefits by aligning media spending power across key markets and to provide added value and centralised strategic advice and planning to meet the unique commercial needs of the airline grouping.

     

    Commenting on this new partnership, Gaurang Shetty, Sr. Vice-President, Commercial, Jet Airways said, “Starcom showed their ability to add value to our media investments and demonstrated their thorough understanding of the evolving media scenario. Starcom’s solution was backed by data, insights and was relevant to the brand’s core values. We look forward to partnering with Starcom to develop synergies along with Eithad Airways Partner airlines.”

     

    The appointment of Starcom will allow the EAP to benefit from a superior knowledge and skill base within one agency to service all partners with market and industry insights and to provide access to leading edge global thinking and proprietary technology with consistency across all partners.

     

    Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “Starcom demonstrated that they fully understand the emerging media scene which has digital media at its core. Their highly experienced team, resources, planning tools and buying clout in all the key EAP markets gave them a clear edge in the tender.

     

    “The depth of the relationships within the EAP allows us to go even further with our joint media strategy alignment, and will allow Starcom to maximise returns on our collective investment and to ensure that each unique brand experience is brought to life with optimum exposure on a global scale.”

     

    Starcom will service the EAP airlines in key hubs in the India, United Arab Emirates, Germany and Italy, with central coordination from their EMEA head office in London.

     

    Matt Blackborn, President, Investment and Diversification at Starcom MediaVest Group, said: “We are the foremost innovators in the precision media space and very much welcome this exciting challenge of working with the EAP airlines across all their communications platforms.

     

    “We look forward to servicing EAP through a unified approach that integrates connections, content, data and technology.”

     

  • Jet must regain the full service segment, invest in food and service, and with no competition on the horizon, they will own it for a long time to come

    Anil Thakraney: Opportunity for Jet to raise the bar

    By Anil Thakraney

     

    If you are a shareholder with Jet Airways, you just made a neat profit. The airline’s share price has shot up by over 20 percent, following the equity participation with Etihad Airways. But this post isn’t about stock prices (which I don’t understand at all), it’s about domestic air travel, and that concerns every single one of us.

     

    Am sure Naresh Goyal has exciting international expansion plans in mind with the huge sums he’s pocketed  following the tieup (a jaw-dropping 2000 crore rupees). All that’s very fine. But Jet must use a part of the huge funding to make domestic air travel a better experience for Indian flyers (at a reasonable fare), and thereby dominate the one segment that’s been stagnating in recent times: Full service flights.

     

    With the demise of Kingfisher, low-cost carriers have been ruling the Indian skies. Even Jet, which was at one point a full service carrier, had to cut down on frills and promote JetLite and JetKonnect, both low cost options from the group. If you visit their portal and key in any flight schedule, you’ll notice that most options thrown up would be Jet’s budget flights. In short, majority of the market is now dominated by cheap flights, flights where you are forced to pay for a cold, yucky sandwich. And that welcoming cold towel is now a thing of the past.

     

    Jet must regain the full service segment, invest in food and service, and with no competition on the horizon, they will own it for a long time to come. They can once again bring back the fun into flying (rather than the ordeal it’s now become), and pamper their guests with some cool frills. This will generate tremendous brand loyalty in the business travelling segment. They must also examine the possibility of providing additional leg room in the ‘cattle class’, that will be a huge draw for cramped flyers. Even Mr Shashi Tharoor would be delighted.

     

    In short, here’s hoping that in his quest to make Jet more global, Naresh Goyal doesn’t overlook the opportunity that’s staring at him back home. He’s finally got the moolah to make things happen.

     

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    PS: Yet another insensitive ad, this time Hyundai and its German ad agency are the culprits. The ad wants to communicate that the car doesn’t produce carbon monoxide fumes, it only jets out water emissions. And to demonstrate that, they have shown a man trying to commit suicide. Following outrage, the ad has been withdrawn and disowned by Hyundai. The only people who should kill themselves are creators of such utterly irresponsible trash.

     

  • Record response for Disney Channel's Jet Set Go campaign where 30 kids and families will fly to the Hong Kong Disneyland

    Disney wows kids with contest, launches new shows for summer

    By Meghna Sharma

     

    This is the time when it’s not just the weather, but even the competition between various channels targeting children that hots up. This year, Disney Channel has raised the bar with a unique offer in association with Jet Airways: 30 kids and their families fly to the Hong Kong Disneyland.

     

    Talking about the campaign called ‘Jet Set Go’, Vijay Subramaniam, Business Head, Walt Disney Television International India said: “This is the first time ever that a plane full of families is flying to Disneyland! And to add to the unique experience, we are also wrapping an entire Jet Airways aircraft with Disney favourite characters Mickey Mouse, Donald Duck, Pluto and Goofy, a one-of-a-kind virtual ‘billboard in the sky’.”

     

    Families will fly to Hong Kong on July 9 for two days where they will stay at the Disney’s Hollywood Hotel. The contest, wherein the kids have to watch Disney Channel closely from April 29 until May 28 and spot a magical plane with their favourite characters- Mickey & Friends on their television screen to win, saw an overwhelming response.

     

    “The campaign stands out because of the record-breaking response that we have seen in just three weeks! We had three lakhs calls on day one, crossed the two million mark in a week and now, we have registered 3.5 million calls from across the country with another 14 days to go. These are at least 50 times the responses the genre has been receiving through other campaigns, so this is clearly unprecedented levels of participation and excitement,” added Mr Subramaniam.

     

    The channel feels the response is the testimony of the strength of the channel’s reach. Almost 50 per cent of the entries came from 5 key circles – Andhra Pradesh, Delhi, Maharashtra, Mumbai & MP + Chhattisgarh. And the entries coming from across the country and the winners selected till date come from  both metros and Tier 2 cities – Dehradun, Chandrapur, Kolkata, Vishakapatnam, Pune, Baerelli to name a few.

     

    The channel has been working on various campaigns in its objective of reaching out to its TG. Last year, it had ‘Disney Channel Shooting Stars’, billed as one of the biggest talent hunt platform by a kid’s channel. “Disney Channel is the only kids channel to cross the 200 GRP mark this summer as well as the last and such megashowcases reinforce our position as the leading entertainment brand for kids and families with viewers and advertisers alike,” said Mr Subramaniam.

     

    He added about how and why a kids’ channel should take advantage of summer vacations. “Summer is a time when kids have greater control over the remote and kid’s channels see a 25 per cent increase in viewership. Last year, Disney which houses Disney Channel, Disney XD and Hungama TV, saw an increase of over 30 per cent in viewership.”

     

    This year, along with the ‘Jet Set Go’ initiative, the  channel has also planned a strong content push with over 500 hours of fresh programming across the three channels, which will see premieres of 24 series across genres. “Through tent-pole programming and campaigns such as Jet Set Go, our idea is to use summer as a springboard to engage more kids and families throughout the year,” said Mr Subramaniam.

     

  • Jet Airways joins as Airline Partner to take 30 kids and their families to Hong Kong Disneyland Resort

    Disney Channel launches “Jet Set Go” summer initiative

    By A Correspondent

     

    Disney Channel has begun its one-of-a-kind initiative “Jet Set Go” this week. It is partnering with Jet Airways to give kids and their families a unique opportunity to win a magical all-expenses paid trip to the ‘happiest place on Earth’- Hong Kong Disneyland. The on-air contest will run throughout the month of May on Disney Channel and will give 30 kids and their families an opportunity to go toDisneyland.

     

    In celebration of “Jet Set Go”, Disney Channel is wrapping a Jet Airways aircraft in Disney favourite characters – Mickey and friends – to be unveiled on the May 9 in a special ceremony in Mumbai. “The aircraft wrap is a unique way to quite literally take one’s brand to the sky,” said Mr. Manish Dureja, vice president, Marketing at Jet Airways. “Disney’s focus on kids and families is aligned with our focus in catering to the needs of children and families in flight.”

     

    The children can enter by watching Disney Channel during the month of May and spotting the animated Jet Airways aircraft which will appear until May 28. Children can accumulate points each time they spot the aircraft by dialing a toll-free number flashing on the screen, absolutely free of cost, and leaving a missed call. Those who spot the plane the maximum number of times per day earn the maximum points and at the end of each day, the highest scorer will be announced as the winner on Disney Channel.

     

    “At the heart of Disney DNA is our passion for telling the world’s best stories and providing unique experiences for kids and families. We are pleased to work with Jet Airways and Hong Kong Disneyland Resort to bring our fans this fabulous opportunity to experience Disney magic first-hand,” said Vijay Subramaniam, business head, Walt Disney Television International,India.

     

    One winner will be picked each day, over the period of 30 days with the winners and their families going onto Hong Kong Disneyland Resort for a unique two day Disney experience. “Since opening in 2005, Hong Kong Disneyland Resort has welcomed more than 31 million guests from around the globe. It is the perfect destination for our Indian guests and we are thrilled to be collaborating with the Disney Channel on this campaign. We look forward to welcoming the winning families in July to enjoy all the magical experiences at Hong Kong Disneyland. We hope that they take home with them a lifetime’s worth of memories”, said Wendy Chu, Director of Marketing, Hong Kong Disneyland Resort.

     

    Disney ChannelIndiaoffers an unparalleled blend of quality Disney entertainment and distinctive, originally produced programs that kids love and families trust and enjoy. This includes Disney’s movies and series, sitcoms, family dramas and live action adventure stories. The channel’s multi-genre programming is designed to meet the under-served needs ofIndia’s preschool, kids and family audiences.

     

  • The plane is branded entirely with the Nokia Lumia colours, and also features the names of Nokia employees responsible for the marketing initiative.

    Jet Airways unveils innovative airplane wrap for Nokia Lumia

    By A Correspondent

     

    Jet Airways and Nokia unveiled their ‘The Amazing Everyday’ campaign for Nokia Lumia on January 10. The Jet Airways Boeing 737-800 will carry the Nokia Lumia brand name on the aircraft. The jet will be branded entirely with the Nokia Lumia colours. The aircraft will also features the names of Nokia employees responsible for this marketing initiative.

     

    The campaign will continue till January 31, 2012. At present, the branding has been done only on one Jet Airways aeroplane. But plans are on to have this innovative wrap on other planes too as more and more brands may want to be advertised on airplanes.

     

    It is hoped that the ad will grab more eyeballs for Jet Airways as well as Nokia Lumia. This marketing initiative is also likely to open up new revenue streams for the airline.

     

    Besides the airplane wrap, Nokia has also announced a consumer competition, ‘Spot the Lumia’ where lucky winners will get an opportunity to make it to the ‘Sky Party’ on the aircraft on January 20.

     

    In a prepared statement Manish Dureja, Vice President, Marketing, Jet Airways said, “The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. We are certain that Nokia will reach out to its target customers through this unique branding opportunity. We are confident that this unique media vehicle will leverage the power of innovative brand communication to a focused group of prospects and will deliver value for money to brand managers acrossIndiathat opt to take their brands to the skies in the months ahead.”

     

    Prashanth Mani, General Manager, Nokia West India said, “We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flashmobs, flash cricket and luxury helicopter. Now the Lumia aircraft will take the ‘amazing quotient’ of this campaign a little higher.”