MxMIndia

Tag: Jeevansathi.com

  • Inspired by real-life stories of the matrimonial platform

    JioCinema & Jeevansathi join hands for ‘Saath By Chance’

    By Our Staff

     

    Entertainment platform JioCinema has partnered with matchmaker Jeevansathi.com  to launch ‘Saath By Chance’. Tthe three-episode series weaves the “magic of love with inspiration drawn from real-life success stories of Jeevansathi couples”.

     

    Speaking on the association, Himani Bahuguna, EVP & Head of Marketing at Jeevansathi.com, said, “Jeevansathi.com has always stood for creating meaningful connections, and ‘Saath By Chance’ is a testament to the incredible stories that have unfolded on our platform over the past 25 years. Each episode will bring to life the genuine, heartwarming narratives of couples who discovered love through Jeevansathi.com’s superior matching algorithms.”

     

    Speaking on the association, a JioCinema spokesperson said: “At JioCinema, our commitment is to curate content that is not just entertaining but also innovative and compelling. ‘Saath By Chance’ is a testament to this dedication, as it unfolds a narrative that celebrates the magic of love in a truly unique way. In partnering with Jeevansathi.com, we aim to create a seamless blend of entertainment and connection, resonating with our audiences on a deeper level. Our collaboration further represents our ongoing pursuit to bring stories that directly touch the hearts of our viewers. We look forward to fostering more such partnerships and continuing to provide our audience with captivating content that transcends boundaries and brings people together in the spirit of love and storytelling.”

     

  • The communication will also be launched on digital media comprising of video, mobile, display and social media platforms

    For Jeevansathi, it’s important that one ‘Be Found’

    By A Correspondent

     

    Jeevansathi.com has unveiled its new TVC around the concept of ‘Be Found’. The idea behind this concept is to do away with the traditional approach of looking for matches and instead, focus on providing a platform where prospective matches can find each other. To communicate this approach in the first phase, the new TVC by Jeevansathi.com will go on air on 22nd January, 2016 with a TV campaign across 15+ channels and will have language edits as well.

     

    The communication will also be launched on digital media comprising of video, mobile, display and social media platforms. The digital campaign will run across the website and external media platforms as well.

     

    Created by JWT, the TVC represents a new generation who instinctively choose their life partner. It opens with an after meeting conversation in an office setup where the boss tells the employee to come with his wife for the office party and in response the employee tells him that he is still single and looking for one. After that, the TVC progresses with the person explaining his journey of having met a lot of women but not the perfect one and urges you to logon and come on to the portal to be discovered or found by the one perfect for you.

     

    Commenting on the campaign, Sumeet Singh, Group Chief Marketing Officer, Info Edge (India) Limited, said “With this innovative campaign, we are introducing a fresh approach towards matrimony in India. The new communication aims at registering a thought in the minds of people to look at matrimony from the view point of “Be Found” rather than looking for a match. It ultimately enhances the experience of a person who is registered on jeevansathi.com to arrive at a platform where the prospective match is waiting for him/her.”

     

    Shujoy Dutta, Executive Planning Director, JWT, added “In “Be Found” we have a strategy that separates us from the rest of the online match-making portals. In India, logging onto a portal to find a prospective spouse is stressful and without romance. However, we’ve inverted that, by making logging-on the act that helps you connect with that Mr. or Ms. Right who is probably looking for you.  From being a person who has to do the hard work of finding and screening, we’ve made the candidate feel special by being the one who is found.”