MxMIndia

Tag: Jeep India

  • To explore new horizons together

    Hrithik Roshan hops on to Jeep India

     

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    A post shared by Hrithik Roshan (@hrithikroshan)

    Jeep India onboards Hrithik Roshan to the Jeep family as a brand partner! This partnership exemplifies Jeep’s position as the go-to choice for customers who demands a premium lifestyle, strong sense of adventure and freedom.

    “It is an absolute pleasure to introduce the superstar to the Jeep life and its vibrant community,” said Kumar Priyesh, Brand Director, Jeep India. “As a Premium Lifestyle SUV brand that’s all about embracing the unknown and pushing boundaries, we’re honoured to have him join our community of Jeep enthusiasts. His sense of adventure and his dedication to his craft align perfectly with our values. We’re excited to have him join us on our journey and explore new horizons together.”

  • The agency will consult and execute Stellantis group communication in India

    Concept PR bags mandate for Stellantis automaker

    By Our Staff

     

    Stellantis, a leading global automaker and mobility provider, has announced the appointment of Concept Public Relations as its PR agency in India for 2022. The agency will consult and execute Stellantis group communication in India along with JEEP and Citroën communication mandates. The mandate includes strategic consultation, planning, media relations, issues and crisis management, and integrated campaign development for the group and both brands.

     

    Said Nipun Mahajan, Brand Head – JEEP India: “2022 is a big year for both brands with key products lined up for launch and so our communication strategy will be crucial. We believe Concept Public Relations (Concept PR) will be the right partner to ensure the brands remain engaging and exciting.”

     

    Added Ashish Jalan, Managing Director, Concept Public Relations: “Working with iconic brands like Jeep and Citroën is an honour for everyone in Concept.  Both brands are at the pinnacle of their craft. Jeep and Citroën are a rare blend of sophistication, luxury, design and performance. This is an exciting opportunity for the Concept family and we are committed to driving significant impact for the brands through effective communication strategies.”

     

     

  • Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens covering popular locations and landscapes

    Jeep & Publicis Media partner for show on AXN, Max…

    By A Correspondent

     

    Jeep India and Publicis Media have announced the launch of a television show Jeep Bollywood Trails, which will be aired on AXN, Max HD and will stream on Sony Liv starting January 25.

    Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens covering popular locations and landscapes. The show features prominent Bollywood directors who narrate their stories through these locations & elaborate on what makes these spots iconic. The show is powered up by Publicis Media’s Content Practice which executed the project end-to-end.

    Said Rahul Pansare, Head of Marketing and PR, Jeep India: “Brand Jeep believes in taking the road less traveled and has explored innovative ideas to create enriching & evocative brand experiences. Jeep Bollywood Trails is a breakthrough, an incredibly exciting concept that channelizes the sheer firepower, passion & energy of the brand Jeep. It is the ultimate Bollywood journey with Jeep, which allows every viewer to relive the passion and adventure that stars experience across the myriad rich and vibrant filming locales. We thank Publicis Media and AXN for their efforts and contribution on this first-of-its-kind television property.”

    Added Rathi Gangappa, CEO, Starcom India: “We are delighted to be at the forefront of this innovative & exciting property for Jeep. The Starcom HX approach is about human connections—experiences that people love and actions that brands need. Jeep Bollywood Trails is a big step in the same direction. The show is sure to be a resounding success among viewers, amplifying viral conversations & brand messaging and increasing the overall followership and popularity of the Jeep.”

    Said Urvashi Khanna, Content Lead at Publicis Media India: “Jeep Bollywood Trails, in terms of creative execution & production quality surpasses the best travel & exploration shows. The show goes beyond brand integration, it’s a creative rendition of the brand pillars – adventure, freedom, passion and authenticity. AXN was an obvious choice as the show fits the channel’s philosophy really well. We are looking at 360- degree brand promotion; the ideas are really innovative and first of its kind, to maximize the buzz around the show.”

  • The music videos was released across social platforms

    Don’t settle, says Jeep in latest campaign by Digitas India

    By A Correspondent

     

    Jeep has created a new campaign titled ‘Unde the Hood’.

     

    The digital campaign, that has been conceptualized and executed by Digitas India, comprises a series of seven short videos that promote unique aspects of the Jeep Compass and how it stands apart from the clutter.

     

    Commenting on the latest communication series, Rahul Pansare, Head of Marketing & PR, Jeep India said: “The SUV category is cluttered and they all look the same. But, that’s not us. Our objective is to bring the best product to those who’re looking for the real deal. The real deal is in the performance & capability which is not visible from the outside. Jeep Compass is different from within. With this campaign, we want to define what an SUV really means. All we want is for customers to look under the hood and take an informed decision when buying an SUV.”

     

    Added Mark Mcdonald, EVP & Head of Creative, Digitas India: “With a legendary brand like Jeep, our effort has always been to create content that’s authentic, relevant and inspires consumers to step into the Jeep lifestyle. With Under The Hood, the challenge was two-fold – create an interesting story from something that’s traditionally been a jargon-filled communication in the category; and then tell that story in a unique and interesting way. The Under The Hood campaign managed to do both in a refreshing and engaging way. Using rap and hip-hop, one of the hottest music genres in India right now, helped take the message far beyond just auto enthusiasts to a much wider age group and audience.”

     

     

  • Starcom has the mandate for the media duties of FCA

    Performics.Convonix wins SEO mandate of Jeep India

    Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio and Starcom has the mandate for the media duties of FCA.

     

    Said Sarfaraz Khimani, Co-CEO, Performics.Convonix:“This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With realms of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”

     

    Added Rahul Pansare, Head of Marketing, FCA India: “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information todayand SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our Digital and SEO partner, we expect greater synergies in our offline and online communications.”

     

  • Jeep India is ready with its next offering for the Indian market with their first 'Made-in-India' SUV i.e. the Jeep Compass

    Starcom set to vroom Jeep Compass SUV in India

    By A Correspondent

     

    Jeep India, part of the  Fiat Chrysler Automobiles (FCA) India portfolio, is ready with its first ‘Made-in-India’ SUV i.e. the Jeep Compass.

     

    Said Rahul Pansare, Head of Marketing, FCA India, on the response received for the recent Compas:“We are very happy with the response we’ve seen for the Jeep Compass within 24 hours of the unveil of the teaser video, we were trending on the first position in India & 49th globally. The teaser video till date hasgarnered a total of 1.2 Million views on Facebook. Digital as a medium is critical to gauge the product anticipation & the reception it receives. Digital will continue to be an important part of the media mix for the upcoming Compass launch and its success in India.”

     

    Starcom India has the mandate for all the media duties for the FCA India brands. Said Mallikarjun Das, Group CEO, Starcom India, on the upcoming Jeep Compass: “Jeep is an iconic brand worldwide & has historic roots in India as well.  The Compass comes on the back of incredible future facing engineering. We look forward to harnessing the connectedness of today’s media to push for its success.”