Tag: Jean-Marc Lieberherr

The Diamond Producers Association (DPA) has announced its presence in India with a bang. And an integrated marketing campaign ‘Real Is Rare, Real Is A Diamond’ in India.

Created & executed by BBH India, the campaign focuses on celebrating the precious moments which mark the journey of a relationship between a couple.

Sharing his thoughts on the launch, Jean-Marc Lieberherr, CEO, Diamond Producers Association, said: “We are thrilled to announce the ‘Real Is Rare, Real Is A Diamond’ campaign which links diamonds to the precious moments between young Indian couples. The announcement is also to work closely within the sector to revitalize category marketing focusing on the younger generation catering to their specific needs and aspirations.”

Said Richa Singh, Managing Director, Diamond Producers Association India:“Real is Rare, Real is a Diamond focuses on a diamond’s billion year old natural heritage and equate that with what is most authentic and real  in our lives. The campaign expresses the real and rare moments between couples and beautifully connects it to the unique quality of diamonds.”

Commenting on the experience creating the campaign film, Subhash Kamath, CEO and Managing Partner, BBH India, said, “Our mandate was to reinterpret the idea of “Real Is Rare” for the Indian market, and root it in a cultural truth. We’re not trying to promote any particular brand here, but make people see diamonds in a whole new light. It’s a long term goal and we’re thrilled to be partnering DPA on this journey.”