MxMIndia

Tag: Jayesh Yagnik

  • He will report to Jayesh Yagnik, CEO, Moms Outdoor Media Solutions

    Moms Outdoor appoints Prashant Mishra as VP – N&E

    By Our Staff

     

    Prashant Mishra

    Moms Outdoor Media Solutions, the outdoor unit of Madison World, has appointed Prashant Mishra as Vice President – North & East.

     

    Said Jayesh Yagnik, CEO, Moms Outdoor Media Solutions: “We’re happy to welcome back Prashant to the team as VP – North & East region. Prashant comes with close to 19 years of experience armed with the knowledge of new business development, client servicing, strategic buying skills and many other aspects to help grow the business and strengthen our work in the North & East region. I look forward to working with him.”

     

    Added Mishra: “I’m excited to be back at MOMS Outdoor Media Solutions and Madison World, this time in a new role with added responsibilities. I’m looking forward to working with the team and grow the business. We have exciting times planned ahead.”

     

     

  • Two weeks prior to the games, six creatives of each team were displayed on billboards, bus shelters, pillars, metro and airport branding to get maximum visibility and coverage

    MOMS executes #NBAInMyBackyard outdoor campaign

    By A Correspondent

     

    To promote the first ever NBA Games in India, Madison’s outdoor specialist agency, MOMS, executed a high decibel OOH campaign showcasing Mumbai’s key locations via #NBAInMyBackyard.

     

    Two weeks prior to the games, six creatives of each team were displayed on billboards, bus shelters, pillars, metro and airport branding to get maximum visibility and coverage.

     

    Said Jayesh Yagnik, COO, MOMS: “We are extremely proud to be part of this campaign wherein first ever live NBA games were played in India. We were happy to create the omnipresence for the game through strategically placed media all across. India is becoming a hub for a number of sports events. We’ve all followed NBA but bringing the games to India will open the gates for younger generation to take up the sport or furthermore make a career in it.”