MxMIndia

Tag: Jayesh Easwaramony

  • Nayyar was until recently CEO India & South East Asia at Havas Media Group

    Anita Nayyar, others join Zee5

    By A Correspondent

     

    Anita Nayyar

    With a vision to augment its growth trajectory in the adech space, Zee5 has strengthened the team by on boarding three industry veterans led by Anita Nayyar, ex-CEO of Havas Media Group, India & South East Asia, Jayesh Easwaramony, an entrepreneur and expert in the tech and media world known for his ability to scale businesses and. Dhruvadeep Roy, who formerly was the Head of Digital platforms at DAZN.

     

    These new hires along with the current ZEE5 team will be spearheading and be responsible for paving the next phase of ZEE5’s advertising business growth.

     

    Nayyar, in her new role as Head of Customer Strategy and Relationships, will help build the agency-partner ecosystem for Zee5’s India business. On the other hand, Easwaramony joins as a consultant for adtech to drive all advertising, user data and audience related initiatives, right from strategy to implementation with vendors and product teams. Prior to this, Easwaramony was responsible to drive the APAC business of Softbank invested advertising firm InMobi for several years.

     

    Meanwhile Roy joins as Director Product – Adtech. Earlier, he has led the platforms and product bsiness at DAZN Sport Streaming Service across the UK, US, Canada and APAC in his previous avatar.

     

    Commenting on the new appointments, Tarun Katial, CEO, Zee5 India said: “I am ecstatic to share that ZEE5 has already taken a step towards flagging-off its next phase of growth by welcoming three acclaimed leaders of the industry to lead the advertising tech business. I welcome Anita, Jayesh and Dhruvadeep to the ZEE5 team and I am confident that their experience will further enable ZEE5 to achieve even greater heights. This current strengthening of our leadership team is line with a clear focus to build a robust digital advertising eco-system like no other.”

     

    Nayaar and Easwaramony will work closely with the recently hired Rajeev Dhal, Chief Revenue Officer.

     

     

  • Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

    MMA announces new appointments to Asia Pacific Board of Directors

    By A Correspondent

    The Mobile Marketing Association (MMA) has announced the appointment of six new Board Members, to its Asia Pacific Board of Directors. Elected by the MMA’s APAC membership, the newly-appointed board members will serve a two-year term, beginning immediately.

    The new Board Members include: Vipul Chawla, Managing Director, Pizza Hut – Asia Pacific, Yum! Brands; Pham Nha Uyen, Regional Marketing Manager, Coca-Cola Indochina; Richard Murphy, Corporate Vice President, Digital; Growth & Foundational Markets, McDonald’s Corporation; D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.; Vikas Gulati, Managing Director, APAC, AdColony; David Porter, Vice President, Media, AAR, Unilever Asia Pte Ltd.

    “The appointment of some of the most influential marketing leaders to its APAC Board reflects MMA’s commitment to leading the mobile industry, and driving our charter in such a fast growing and diverse region,” said Ashutosh Srivastava, Chairman of the MMA APAC Board of Directors, and Chairman & CEO for AMEA, Russia/CIS, Mindshare. “Asia is the fastest growing market for mobile. I look forward to join forces with these industry leaders to accelerate growth of the mobile marketing industry and help marketers, publishers and technology providers across the region unlock the full potential of mobile to drive business growth.”

    Continuing board members, whose terms were not up for re-election include: Jayesh Easwaramony, VP & GM, Asia Pacific, Middle East and Africa, InMobi; Dong Hyun Kim, Asia Digital/eCommerce Leader, Procter & Gamble; Bessie Lee, CEO & Founder, Withinlink; Vishnu Mohan, Chief Executive Officer, Havas Media Group Asia Pacific; Dick Van Motman, Chairman & CEO, Dentsu Aegis Network South East Asia; Dan Neary, Vice President of Asia Pacific, Facebook; Sean Rach, Chief Marketing Officer, Prudential Corporation Asia; Praveen Sharma, Regional Director, Mobile Sales and Solutions, Google APAC; Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc.; Rahul Welde, Vice President – Media, Unilever.

    “The role mobile plays in marketing strategy is now indisputable, and the outstanding composition of our Board is testament to the power mobile has in building business capabilities for brands across the region,” said Rohit Dadwal, Managing Director for MMA in APAC. “I believe the new Board will propel the mobile marketing industry to greater heights, and I look forward to working with them to drive MMA’s agenda and develop best practices for the industry, be it viewability standards or multi-touch attribution, so that marketers can execute their business strategies more effectively.”