MxMIndia

Tag: Jayati Singh

  • In her current role, Singh will be responsible for Tally’s marketing activities spread across India and overseas

    Tally Solutions appoints Jayati Singh to head Marketing

    By A Correspondent

     

    Jayati Singh

    Business software provider, Tally Solutions has appointed Jayati Singh as Global Head- Marketing. In her current role, Singh will be responsible for Tally’s marketing activities spread across India and overseas.

     

    “I am excited and thrilled to be a part of Tally Solutions, a company that has been the market leader since inception and holds a very strong position in the rapidly changing financial and IT landscape. I look forward to developing a deeper brand engagement with our partners and customers and work towards innovative marketing strategy to contribute to the company’s vision,” commented Singh on her appointment.

    Singh will report to Tejas Goenka – Executive Director, Tally Solutions and will be based out of the head office in Bengaluru.

     

     

  • The campaign reinforces the Ushamixer grinder range as a kitchen companion of choice

    Usha launches new campaign for the mixer grinderrange

    By A Correspondent

     

    Usha International has launched anew campaign highlighting its mixer grinder range. With the central theme being ‘Peedhidarpeedhihaathbatate hue Usha Kitchen Appliances’, the campaign promotes the Usha mixer grinder range as a reliable kitchen companion for all food preparation needs.

     

    Commenting on the campaign,Jayati Singh, Vice President-Marketing for Cooking Appliances and Sewing Machines, Usha International, said, “The mixer grinder category is among the top business categories in the kitchen appliances segment and hence, we have launched a dedicated campaign that strikes an emotional chord with the consumers. The campaign seamlessly establishes the USP of the mixer grinder range and its lasting performance owing to the quality of product and brand assurance.The intent of this campaign is to drive positive and emotional association of Usha as one of the most trusted Indian brands with mixers grinders and kitchen appliances in general.”

     

  • Singh will spearhead marketing for the cooking appliances and sewing machines businesses

    Jayati Singh joins Usha as VP- Marketing

    By A Correspondent

     

    Usha International (UIL) has announced the appointment Jayati Singh as Vice President-Marketing for Cooking Appliances and Sewing Machines. She will manage end-to-end marketing, product roadmap and portfolio development for the two categories.

     

    Before joining Usha Internatioal, she has worked with Procter and Gamble and Philips India.

     

  • The TVC will be surrounded by digital, outdoor and print across the country

    Philips and BBH make every breath matter

    By A Correspondent

     

    While air pollution is a major topic of conversation, no one talks about the problem of indoor air-pollution, which in India, is worse than outdoor pollution. Every breath of this polluted air can lead to bigger problems. The Philips Air purifier helps clean the air you breathe in your home because every breath matters. The film conceptualized by BBH India and Directed by Parikshit Vaidya of Gulliver Motion Pictures, aims to deliver this message in a warm and delightful manner.

     

    Said Jayati Singh – Business Head, Air and Health & Wellness, Philips India, “As one of the pioneers in introducing air purifiers to the Indian market, we at Philips have taken the initiative to raise awareness about indoor air pollution and its threats. This simple and catchy campaign is designed to bring to notice the hidden or unnoticeable pollutants at home which, if not addressed in a timely manner, could impact our wellbeing. The idea was to communicate this without scaring people yet call out the problem and its solution in a simple identifiable manner.”

     

    Said Russell Barrett, Managing Partner and Chief Creative Officer, BBH India, “We’ve all had a fantastic experience while working on this campaign. What we needed to communicate was quite clear, but since it was our first project for Philips, it was equally important that we tell stories that fit with the brand that Philips is; an open, positive, charming brand with a belief that technology exists specifically to make life better. So now we only needed to tell a charming, sweet, human story in as simple and entertaining a way as possible. I’m happy to say that, with the help of a really bright director (Parikshit Vaidya) and an incredibly involved and supportive client, we managed to do just that.”

     

    The TVC will be surrounded by digital, outdoor and print across the country.