Music and youth channel Mastiii has expanded its digital footprint with an exclusive content association with Pen India and will now be available on the Bollywood Times mobile app.
Commenting on the association, Jayanti Lal Gada, Chairman and Managing Director, Pen India said: “In a bid to ensure that digital-first audiences of today have access to the best of entertainment, we are glad to come into this association with India’s No1 Music & Youth channel Mastiii in an exclusive linear feed sharing deal, that will be available on our latest Bollywood Times App. The relentless efforts of the team and particularly my younger son Akshay Gada, in the creation of this app catered to Bollywood enthusiasts and lovers has culminated in fruition of this association. With the backing of an established industry name like Mastiii the premier music channel from SABGROUP, we are confident the launch of the app will see success.â€
Talking about the tie-up, Manav Dhanda, Group CEO, Sab Group said: “The association with Pen India Ltd. comes at a time when the mobile app industry is booming in India and has shown tremendous growth with over six billion apps downloaded in 2016 alone. The launch of the Bollywood Times app and the streaming of our content on it will not only strengthen each brand individually but help give the youth of India a variety of content on a single platform.â€