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Tag: Jayant Murty

  • While Mr Welde will head the Media Strategy jury, Mr Murty will preside over the Digital Strategy jury

    Rahul Welde, Jayant Murty, others to head AMES juries

    By A Correspondent

     

    The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s premier awards honouring outstanding marketing strategies that deliver real business results, has  announced its jury presidents for 2015.

     

    James Thompson, Global Managing Director, Diageo Reserve, will chair the Effectiveness jury. James leads the luxury business for Diageo from his base in Singapore and has been with the  company since 1994 in a variety of roles and locations. James is a strong advocate of the impact creativity can have on businesses, and of the opportunities businesses offer people to create legacies and transformation. He believes that a combination of rigour and flair is a vital recipe for commercial success.

     

    Commenting on his appointment, James says, “I am delighted to be chairing the jury for the Effectiveness category. It is a great opportunity to celebrate and acknowledge leading quality work and to learn from it.”

     

    Leading the Media Strategy jury will be Rahul Welde, Vice President of Media at Unilever. He is responsible for driving the media and communication agenda through a network of agencies and partners in the region. He has played a pivotal role in driving digital in the region through key strategic partnerships with global and regional players. Rahul is a strong advocate of non-traditional thinking and a number of projects under his stewardship have received wide acclaim and recognition.

     

    About his role, he comments, “The AMES Awards are leading awards that recognise great work in Asia. Media strategy and execution play an increasingly important role in the dynamic landscape. By far, this has a strong bearing on the results for any campaign, with brands and agencies continuously pushing the boundaries. I look forward to exciting cases many of which will have breakthrough thinking and innovative executions. The AMES Awards are a great opportunity to the industry to learn, celebrate and grow together.”

     

    Jayant Murty, Director of Strategy, Media and Integrated Marketing, Intel, will preside over the Digital Strategy jury. Jayant has over 20 years of experience in marketing and general management across the region. In his current role he drives strategy and manages all aspects of the brand and marketing for Intel’s Asia Pacific region including Advertising and Media. He has built a reputation for challenging the status quo and is a regular speaker on innovation and creativity.

     

    Jayant said, “In a few short years from now we may never use the word ‘Digital’ as it may be the most dominant way if not the only way to interact with objects, experiences, systems and brands. I  am honoured to be the jury president for Digital Strategy. My colleagues in the industry do amazing work and I am delighted to have the opportunity to look at all of it along with the other awesome panellists.”

     

    Dr. Elaine Rodrigo, Global Director, Consumer Insights & Strategy of Mondelēz International takes the helm of the Data & Analytics jury, which will also judge entries in seven new categories that have a specific focus on e-Commerce. Elaine is currently responsible for insights across all markets including North America, Europe, and Developing markets with a particular focus on Brazil, Russia, India and China. Prior to this role, she led the Mondelēz International (formerly Kraft Foods) regional Consumer Insights function in Asia Pacific across 14 countries, covering both developing and developed markets across Asia and ANZ.

     

    Commenting on her position as jury president, Elaine says, ““I’m thrilled to serve as jury president  again in 2015. 2014 was the inaugural year for the Data & Analytics category, and my jury panel  was most impressed with the quality of the entries submitted. Big Data, and the area of analytics in the media space are topics on many companies’ minds these days. The areas of ROI measurement,  digital and mobile are of particular interest. I hope to see even more entries in 2015, and look forward to hearing about new innovative approaches from our entrants.”

     

    Andrea Hayes, Festivals Director, says, “We are privileged to have four of Asia Pacific’s most influential marketing leaders as our jury presidents. The AMES Awards set the benchmark for marketing effectiveness in the region and we look forward to learning the results from the jury deliberations as they award the work that has delivered tangible business success to brands.

     

    Entries into the AMES Awards are being accepted until Friday 6 March. Submissions can be made through the website www.ames.asia, where further details of rules and fees can also be found.

     

  • The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand

    Goafest 2012: ‘Need for old & wise to guide youth’

    By A Correspondent

     

    Keeping in line with the theme, ‘Ideas that impact the full circle’, a panel discussion moderated by Anuradha Sengupta, Features Editor, CNBC TV18 and including panelists like Tim Love, CEO, APIMA, Vice Chairman, Omnicom Group; Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola; Jayant Murty, Director of Strategy, Media and Integrated Marketing, Asia Pacific Region, Intel Corp and Jean-Yves Naouri, COO, Publicis Group discussed the need to present their agencies differently; the loss of long-term relations between the clients and the agencies and the need for multiple agencies to build a brand.

     

    Tim Love observed that advertising is actually an education and noted that while the advertising industry is all about ideas and thus need young rebellious minds, there is also a need for the old and the wise to guide and direct the youth.

     

    Jean-Yves Naouri, on the other hand, insisted that creative agencies are here to respond to business and gain the trust, mind and presence in their client’s life. “Keep the dialogue between brand and consumer alive. Engage consumers as there will be people who will be inspired by the brands and this is what matters the most.”

     

    Speaking on the agency-client relationship, Jonathan Mildenhall said that it is easy to maintain one relationship better that ten different ones, and therefore he would reluctantly look outside his roster agencies for creativity. However, he felt that brands may scout for multiple creative agencies if they find the need for specialist agencies that could help them reach out to their clients more effectively. He was also quick to point that although digital is showing robust growth in India, it needs to boost its creativity in this space. “Majority of UK spends on digital, however the internet reality is bigger than the creative ambition in India.”

     

    Click here to view all Goafest 2012 stories

  • Jayant Murty, Intel's Director of Strategy, Media and Integrated Marketing for the Asia Pacific Region on the role that marketers can essay at events like Goafest

    We need to stop ranking ideas: Jayant Murty

    At the Advertising Conclave, Jayant Murty, Director of Strategy, Media and Integrated Marketing, Asia Pacific Region, Intel Corp presented his ideas on building brands in the era of multiple degrees of freedom. MxMIndia spoke to Mr Murty to gather his perspective on the festival and the role that marketers can essay at such events.

     

    On Intel’s association with Goafest

    A few of us, marketers, were invited here to share as to where do we think brands need to head and the kind of communication support it needs to get there. According to me, this is not a place to lecture but to engage in meaningful dialogue. Any speaker who speaks at such forums is good when they can bring in something radical and controversial that you can start a new kind of conversation. I am viewing this as: can I, as an individual, bring in something that can start a new conversation.

     

    On digital as a way of life

    One of the talking points today was digital and I do not think consumers look at life as being analog or digital or television or web. I think consumers are looking at things that inspire and interest them and it is up to marketers to figure at all points of time which medium will deliver that inspiration. What is important is that consumers, at any point in time, deal with multiple screens – computer, tablet, phone, television and the newspaper and as long as you understand and respect the fact that consumers have different expectations and you build content to make that screen as engaging and inspirational as possible, I think that’s what brands need to strive for in the future.

     

    On the power of an idea

    I think what we all need to do is stop ranking ideas. I do not think anybody can say that this idea is better than the other one. That’s because a great idea from one industry looks a little bit different from a good idea from another industry. And some, unfortunately, look fashionable and sexy than other ideas. I think it would be better if we stopped rating ideas. But what one must do diligently with all the ideas that we implement is see how they fared. Did people engage with them, did it build new fans, did it start conversations…and I think we need to become more analytical in our analysis rather than this public sentiment that this is a great idea and this is an average idea.

    Click here to view all Goafest 2012 stories

    Click here to view all Goafest 2012 stories