MxMIndia

Tag: Jayant Desai

  • The agency will handle their paid media duties including Google Search, Facebook and programmatic display

    IProspect India wins digital duties for PayPal

    By A Correspondent

     

    IProspect India has bagged the digital paid media duties for the online payment service, PayPal. As part of the mandate, the agency will handle their paid media duties including Google Search, Facebook and programmatic display and will service the account from its Mumbai office.

     

    Said Jayant Desai, Head of Marketing, PayPal: “IProspect is known for its capabilities of data driven media buying and this is in line with our strategy in India. We are excited to partner with iProspect and look forward to partnering with them on award winning work.”

     

    Commenting on the win, Rubeena Singh, CEO, IProspect India said: “The confidence which PayPal has shown in us demonstrates the consistent and innovating work of the team at iProspect. Really proud to have PayPal on board and we will partner with them in delivering holistic solutions in India.”

     

     

  • ‘Safe Hai’ offers a slice of life portrayal of an Indian and American family gearing up for a wedding, purchasing gifts with PayPal; all in a safe and secure manner

    PayPal re-enforces commitment to India via latest marketing campaign

    By A Correspondent

     

    PayPal has unveiled its first marketing campaign in India – Safe Hai – emphasising the company’s commitment towards securing digital transactions. The campaign highlights PayPal’s focus on risk and security and backed by insights that security is a key priority for Indian consumers.

     

    Speaking about the campaign, Jayant Desai, Head of Marketing, at PayPal India said: “We are excited to launch our first marketing campaign in India. Pay Pal stands behind your money and lets you make payments within India and across the world with one account. Consumers and merchants want to feel the excitement of being part of a global economy. We want them to know that PayPal takes steps to ensure the safety of their financial data from being compromised while making online payments. Our campaign that has both traditional and digital legs to it and aims to drive comprehension amongst consumers and merchants how PayPal the Safer, easier way to pay. Safe Hai”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer of the creative agency:”The India launch for global online payments giant PayPal has been an exciting journey for us. Worldwide, PayPal is synonymous with safety and our campaign too is pegged on the promise of ‘Safe hai’. Rajit Kapur is the anxious Indian father forever worried about making online transactions. The campaign shows how, with a little help from his family, he makes PayPal the secure go-to option for all their online payment needs. Here’s to more Indians discovering safe and sound online transactions with the world-leader in the category.”