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Tag: Jayalakshmi Silks

  • The Kochi branch of Dentsu Communications adds Jayalakshmi Silks to its kitty

    Dentsu wins creative duties of Jayalakshmi Silks

    By A Correspondent

     

    Dentsu Communications has won the creative mandate for leading Kochi-based textile retail brand.

     

    Arijit Ray

    On winning the account, Dentsu Communications CEO Arijit Ray said, “We are delighted to have Jayalakshmi Silks on board. It is a brand of great repute in Kerala. With Jos Alukkas and Jayalakshmi Silks in our kitty, Saji Jayakumar and team at Dentsu Communications Kochi have a great platform to build further.”

     

    On assigning the creative duties to Dentsu, Govind Kamath, Managing Partner, Jalayalaksmi Silks said, “We were looking at a total revamp of our brand communications and wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance we have roped in Dentsu Communications.”

     

  • Along with Manappuram, an existing account, this makes LMG a serious player in the Kerala market, says Suresh Balakrishnan.

    Lintas Media Group wins Jayalakshmi Silks

    By A Correspondent

     

    Kochi-based Jayalakshmi Silks, one of the largest readymade textile retailers in Kerala, has awarded its Media duties to Lintas Media Group. The account, estimated at an annual spend of Rs20 crores, was handled by a local media agency prior to this.

     

    Suresh Balakrishnan, CEO, LMG said, “Vidya Nandakumar has just taken over as the head of the Kochi office and we have won Jayalakshmi Silks. We are extremely delighted to win this business which, along with Manappuram, which is an existing account inKochi, makes us a serious player in the Kerala market.”

     

    Govind Kamath , Managing Partner, Jayalakshmi Silks said, ” The retail market in Kerala is extremely vibrant, especially in the textile and jewellery categories. We have been growing and expanding at a healthy pace. In the last 18 months, apart from ourKochioutlet, which is more than 50 years old, we have opened huge outlets inCalicutand Thiruvanthapuram and are opening our largest outlet in Trichur in April. We realized that in order to help us in the expansion process we need credible partners having an international pedigree. We are very excited about appointing Lintas Media Group as our Media AOR. We are hoping that they will enable our growth in the years to come”.