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Tag: Jasprit Bumrah

  • Rohit Sharma, Jasprit Bumrah rule T20 WC chatter

    Rohit Sharma, Jasprit Bumrah rule T20 WC chatter

    The ICC Men’s Cricket T20 World Cup garnered unprecedented social media chatter, reports Interactive Avenues, the digital arm of IPG Mediabrands India which  released its “‘apturing the Glory: A Social Listening Report on #T20WorldCup’ report on Monday.

     

    The report is based on data gathered from social platforms such as Twitter, Reddit, and popular cricket forums and reveals  insights on player popularity, most appreciated performances, most talked about matches, top brand partnerships and more.

     

    Commenting on the report, Shantanu Sirohi, COO, Interactive Avenues, said: “The Cricket T20 World Cup has once again proven the unparalleled ability of cricket to captivate audiences. This tournament has set new benchmarks for player popularity, with stars like Rohit Sharma and Jasprit Bumrah leading the conversations. Our comprehensive social listening report not only highlights the staggering number of mentions and engagements, but also delves into the elements that drove these numbers.”

     

    Key findings of the report:

    Social chatter highlights:

    • Overall, the tournament garnered 55.9Mn mentions and drove 461Mn engagements.
    • Rohit Sharma emerged as the most talked about player and batsman (5.5Mn mentions). Jasprit Bumrah was the most popular bowler (1.2Mn mentions), and Hardik Pandya was the top all-rounder (1.1Mn mentions).
    • The finale between India and South Africa was the most talked about match (2.2Mn mentions), followed by India vs. Pakistan (1.7Mn mentions).

     

    Most thrilling moments:

    • Suryakumar Yadav’s stunning catch which clinched the T20 World Cup title for India got 209K mentions.
    • Afghanistan beating Bangladesh in a low-scoring thriller to seal their semi-final spot drove 156K mentions
    • India’s victory against Pakistan by 6 runs in the low-scoring group stage match garnered 122K mentions.

     

    Most popular players:

    • Powered by consistently stellar performances, India’s Rohit Sharma (5.5Mn mentions), Virat Kohli (4.1Mn mentions), Suryakumar Yadav (1.3Mn mentions), Jasprit Bumrah (1.2Mn mentions) and Hardik Pandya (1.1Mn mentions) emerged as the most popular players on social media.

     

    Top emerging players:

    • Making their debut in a T20 World Cup, players from USA topped the popularity charts among emerging talent. Saurabh Netravalkar led the roster (163K mentions), followed by Ali Khan (67K mentions), Aaron Jones (49K mentions), and Monank Patel (30K mentions).

     

    Top emotional moments:

    • Rohit Sharma and Virat Kohli’s ‘bromance’, including videos of their journey together, resulted in 7.1Mn engagements.
    • Rohit Sharma and Virat Kohli announcing their retirement from T20 international matches drove 4.1Mn engagements.
    • Rohit Sharma kissing Hardik Pandya in an emotional moment after India won the cup garnered 2.3Mn engagements.

     

    Biggest comeback story:

    • After being booed at every match venue during IPL 2024 (92% negative mentions), Hardik Pandya made a spectacular comeback with 88% positive mentions during T20 World Cup 2024.

     

    Top brand partnerships:

    • Brands across diverse industries leveraged T20 CWC-based partnerships to drive engagement. Maruti got 258K mentions, Amul garnered 200K mentions, and ICICI Bank got 145K mentions.
    • Nandini Milk witnessed a whopping 390% increase in average monthly engagement, while BPCL’s “Snap The AD” contest drove a 191% spike in average monthly engagement.
  • TVC created by DDB Tribal

    Mars Wrigley collaborates with Jasprit Bumrah

    By Our Staff

     

    Mars Wrigley fruity bubblegum brand, Boomer has unveiled a campaign featuring cricketer Jasprit Bumrah. Said Varun Kandhari, Director of Marketing and Customer Marketing, at Mars Wrigley India: “With over 25 years in India, Mars Wrigley’s BOOMER® is a legacy brand that has been holding a strong sense of nostalgia among Millennials and Gen-X consumers for decades. Through this new collaboration with one of the finest cricketing talents of India, Jasprit Bumrah, the brand aims to inspire moments of happiness in the brand loyalists and, attract the Gen-Z audience by showcasing Boomer as the preferred indulgent gum.”

     

    Speaking on the latest campaign, Iraj Fraz, Creative Head, DDB Tribal, said, “BOOMER® isn’t just chewing gum; it’s a hack to unlocking unlimited fun. Hence, the brand platform of ‘Har Pal Fun Kar’. This is an extraordinary story of Boom-Boom-Bumrah turning a scary moment into hilarity, starring in a supporting role a never-seen-before creature imagined by Director Sukriti Tyagi in collaboration with the Mars and DDB teams. The campaign is building a world of ‘anytime fun,’ and Boomer fans will interact with a lot of fresh and amusing content featuring India’s favorite seamer, Jasprit Bumrah.”

     

  • To lead the 'Never Ordinary' campaign

    Bumrah to boost luggage brand Uppercase

    By Our Staff

     

    Acefour Accessories, a travel accessories company, has signed Jasprit Bumrah as brand ambassador for its brand ‘Uppercase’. Bumrah will lead the brand’s ‘Never Ordinary’ campaign.

     

    Talking about roping in Bumrah, Sudip Ghose, Founder & Managing Director Acefour Accessories said: “Our brand is young, dynamic, and never ordinary, just like Jasprit Bumrah. He is disciplined and has been performing consistently at the highest level, like our products. This makes him a perfect fit to represent uppercase luggage. We are looking forward to the Jasprit Bumrah magic to make an impact in the luggage industry with Uppercase.”

     

  • The campaign is aimed at inspiring audiences to reach their 'PalatDe' moments

    Ogilvy films with Jasprit Bumrah for Thums Up

    By Our Staff

     

    Thums Up has launched a new campaign ‘Toofan’ with Jasprit Bumrah by leveraging the brand’s distinct association with its strong taste and experience. Its latest Toofan campaign is aimed at inspiring audiences to reach their ‘PalatDe’ moments.

     

    Said Tish Condeno, Senior Category Director Sparkling Flavours , Coca-Cola India and Southwest Asia: “Thums Up has always been a loved beverage by our consumers for its strong taste and experience, which has been the core differentiator in the category. In continuity with our partnership with the Toofan of our Indian Cricket Team – Jasprit Bumrah who is known for his pace, strength and resilient attitude on the field , this new  campaign offers a strong execution idea – ‘Soft Drink nahi, Toofan’,

     

    Commenting on the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “The big idea to land strong drink for me is the repositioning of the commonly used word ‘soft drink’. An iconic brand like Thums Up which stands for the ‘never give up attitude’ deserved a separate word to be called out as, hence, ‘soft drink nahi toofan’. From the day we thought of this idea, we all knew that this can be huge and we were thrilled to see all our partners react with same excitement when they heard about the core thought. A big shout out to my team and Bob, who have truly brought this idea to life with an execution that is bold and powerful. This is a big idea and Jasprit is the first part of it, so watch out for some more toofani action coming soon.”

     

  • Will be associated with its wearables

    Jasprit Bumrah netted as brand ambassador for OnePlus

    By Our Staff

     

    OnePlus, the global technology brand, has announced cricketer Jasprit Bumrah as brand ambassador for its wearables.

     

    Talking about this association, a OnePlus spokesperson India, said: “As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination. This synergy has convinced us that nobody could better represent what we stand for and we are delighted to welcome Jasprit to the OnePlus family.”

     

  • IMG already manages Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer

    IMG Reliance will now manage Shikhar Dhawan

    By A Correspondent

     

    IMG Reliance announced that it has signed on cricketer Shikhar Dhawan for an exclusive worldwide marketing and management arrangement. IMG already manages Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer.

     

    Said Nikhil Bardia, Head-Talent & Sponsorship, IMG Reliance: “Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals.”