MxMIndia

Tag: Jasneet Bachal

  • Uses radio, internet and outdoor media to reach diverse, local audiences

    Yes Bank launches integrated campaign

    By Our Staff

     

    Yes Bank has launched an integrated campaign titled Saath Mein Baat Hai to drive mass awareness of its family banking proposition: Yes Family.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, Yes Bank, said: “The campaign’s messaging around family harmony is curated to echo across mass media. Through the use of carefully selected media platforms, Saath Mein Baat Hai is designed to get consumers, adults as well as those coming of age, talking about what families can achieve when they come together and work as one. While radio will help localize this message, influencers on social media will drive family-centric conversations, taking the message to a wider section of the audience, who get to participate in a social media contest, generating excitement and engagement with the brand. The winners will be gratified with outdoor display of their family photos, as a reinforcement of the message.”

     

     

  • The campaign is centered on partnering the bank’s customers and stakeholders to be ready for tomorrow

    Yes Bank launches #ZimmedariSeTayyari campaign

    By A Correspondent

     

    Yes Bank has launched a new campaign titled ‘#ZimmedariSeTayyari’.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer of the bank, said: “As the unlocking continues in phases and economy picks up pace, it is imperative that we collectively prepare for the new normal in a responsible manner. The #ZimmedariSeTayyari campaign is centered on partnering the bank’s customers and stakeholders to be ready for tomorrow, responsibly by exploring new possibilities – to do good, to care, to inspire and remind each other that we’re in this together. The Bank has showcased innovative solutions and products to enable communities, individuals and businesses to adapt to the evolving changes and embrace tomorrow.”

     

     

  • Through this campaign, the bank wants to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking

    Yes Bank launches KuchNayaSocho campaign

    By A Correspondent

     

    Yes Bank has launched a campaign titled ‘KuchNayaSocho’. Through this campaign, the bank wants to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking. Hmmm.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, Yes Bank said: ”While the last few months transformed our lives beyond imagination, bringing in a whole new world of isolation and social distancing, it has also reminded us that we are all interconnected like never before – a part of one another. The ‘#KuchNayaSocho’ campaign mirrors the way this transformation has impacted us, and how innovative thinking will pave the way for us to embrace the ‘new normal’. Through this campaign, we have also showcased how Yes Bank is supporting all our stakeholders in adapting to the Covid-19 induced normal through digital solutions. The campaign urges ‘innovative thinking’ in order to adapt to the evolving changes, in readiness for the new.”