MxMIndia

Tag: Jaskaran Singh Kapany

  • Earlier this month, BCCI invited online bids for the title sponsorship rights for the BCCI organised domestic and international cricket matches

    Wavemaker, ESP Properties help Paytm bag BCCI title sponsorship

    By A Correspondent

     

    Wavemaker and ESP Properties, GroupM’s sports and entertainment marketing agency, have facilitated the renewal of the partnership between Paytm and BCCI for the title sponsorship rights for BCCI’s International and Domestic cricket matches at home from September 1, 2019 to March 31, 2023. Paytm first bagged the title sponsorship rights in 2015.

     

    Earlier this month, BCCI invited online bids for the title sponsorship rights for the BCCI organised domestic and international cricket matches. BCCI confirmed that Paytm will be the title sponsor of all domestic series/events organised, managed and administered by BCCI and played in India, between 1st September 2019 and 31st March 2023.

     

    Said Jaskaran Singh Kapany, Head- Marketing, Paytm: “We decided very early in our journey to partner with India cricket. Over the last few years, our association with the sport has given us a huge platform to be visible in front of half a billion Indian cricket fans. This has helped the brand immensely at various levels to build long term salience & stature. Paytm is a brand for the masses and continuing as the Title Sponsor of Cricket in India will help us bolster Paytm’s leadership position in the minds of millions of consumers, on the back of the most popular sport in the country.”

     

    Said Kartik Sharma, CEO, Wavemaker – South Asia: “Partnering with ESP properties to help Paytm win BCCI title sponsorship rights for the second time in a row is a huge feat for all of us. It is our constant endeavour to offer best platforms to all our partners and help them grow along the journey.”

     

    Added Vinit Karnik, Business Head, ESP Properties, GroupM India: “Paytm over the last four years has demonstrated its faith and commitment towards Indian Cricket. They understand & appreciate the potential of the game very well. Paytm and BCCI continuing their existing relationship will be huge win for both. The following that cricket gets in the sub-continent is at times more than any other sporting event across the planet and Paytm can continue to benefit from this. Earlier this year in ESP’s annual trends report we predicted that cricket would dominate the media and mind measure in 2019 and with such start to the new cricketing season we believe that this will only grow and improve over the next few months and years to come.”

     

     

  • Rahul Kishore gets up, close and very personal with Jaskaran Singh Kapany, Vice President, Marketing at Paytm

    Selfie with RK | Jaskaran Singh Kapany, Paytm

    By Rahul Kishore

     

    It is extremely difficult to get Jaskaran Singh Kapany for a meeting. He works extremely hard and his time is blocked days in advance. However, this time he was offered an interesting session of rapid fire questions and he gave in easily. He’s both funny and serious at the same time and his mind is always ticking. I began by asking him

    What’s your biggest strength?

    Self-Belief. If you believe in yourself, nothing can come in the way of you getting what you want. Sounds simplistic. But it works.

    What’s your biggest weakness then?

    Impatience. I wish could be a better listener. I tend to expect people to get to the point sooner.

    Favourite CEO?

    Steve Jobs. Legendary product passion. Stellar foresight. Brutal execution. All these are killer qualities in a leader.

    Hardwork or luck?

    Hardwork. Always. Luck is boring and doesn’t work. Plus, I have never been lucky!

    How would you like to live your life all over again?

    I wouldn’t. I am happy as I am and that’s an honest answer

    If a movie were to be made about your life who would you like  to play you?

    Al Pacino for sure! He keeps it real, understated but delivers an emphatic punch when it matters and would play me well

    On a scale of 1-10 how weird are you?

    3.63 he answers dead pan

    Four words that describe you?

    Die-hard Optimist. Driven.  Fair. Funny.

    What are your superpowers?

    I can multi-task a serious quantity of work, with precision. Be it at work or home. Or both!

    How often do you destress?

    I learnt this very early in life –  life goes on, come what may.  So stress shouldn’t be given too much importance. It just adds an unwanted unproductive dimension to ones life. I find switching off easy. Spending time with Ira, our young daughter, is the best way for me to unwind.

    Dream job?

    Anything that would pay me for travelling the world 10 months out of 12. On second thoughts, I’d do it for free.

    If Bill Gates gave you 10 million US dollars to change something what would it be?

    Try and improve the apathy we show towards fellow beings.  I mean, just today there was a story about a father having to carry his 12-year-old son on his shoulders to three different hospitals in broad daylight and not making it. How this can happen in this day and age flummoxes me.

    Rate RK as an interviewer.

    Wily

     

    Rahul Kishore

    Rahul Kishore is an entrepreneur-turned-media professional-turned-media entrepreneur. And he’s pretty professional. If he’s not posting messages on Facebook, he’s messaging posts on Facebook. He plays badminton in the morning, gyms and swims and loves sinful shakes twice a day. Once married, always shy, is a father of two and a husband of one. Lives in Delhi. Is Managing Director, Taurus Infomedia