MxMIndia

Tag: Jaskaran Kapany

  • The ad features Abhinav Kumar, Paytm’s Vice President, Product Marketing explaining the brand new product to the merchant partners

    Paytm’s brings back Abhinav ‘Trivago’ Kumar in new campaign

    By A Correspondent

     

    Paytm has rolled out a new digital ad targeting its 10 million-plus merchant base. Taking a different approach to promote its ‘All-In-One QR’ code and getting the messaging across to merchant partners, former Trivago face Abhinav Kumar who is now Paytm’s Vice President – Product Marketing, features in the advertisement.

     

    The communication is targeted at merchants across the country who have had to grapple with setting up multiple displays and QR codes at their shops to accept payments via Paytm wallet, RuPay cards or through United Payments Interface-enabled apps. Said Kumar: “Modelling or appearing in ads has always been a fun gig for me. It is good that I have a recall value from my older ads which can be used for a better explanation of the new products and launches. I have always believed that employees are the best brand ambassadors for a company and a brand. They know more about the products and services offered by their company and are passionate about explaining and helping in delivering the right yet a simple message without too many distractions. The ‘All-In-One QR’; code enables merchants to accept unlimited payments directly into their bank accounts at 0 per cent fee.”

     

    Added Jaskaran Kapany, Marketing Head, Paytm: “This campaign aims at highlighting the benefits of the ‘All-in-One QR’ proposition for our valued merchant partners across the country. We wanted to tell our Merchant partners that the Paytm ecosystem will always keep innovating and bringing out new products to bring in ease of doing day to day business. And all this at zero cost for them. The ad reinforces the fact that the All-in-One QR is a must-have business tool as it is only payment QR that allows merchants to accept payments from a slew of payment instruments and offers a world of unparalleled convenience to make their lives easier i.e single point of reconciliation, Digital Khatabook etc. We are confident that his clutter-cutting execution with a tongue-in-cheek and humorous take will resonate well amongst our Merchant partners”

     

     

  • With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio

    Jaskaran Kapany quits ICICI Pru to join Paytm as VP Mktng

    By A Correspondent

     

    Jaskaran Kapany

    Mobile commerce facilitation firm Paytm has appointed Jaskaran Kapany as VP Marketing.

     

    With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio.

     

    His functional expertise traverses large scale Brand Building, Strategy, Consumer Insights, Media Strategy, Buying and Research.  As Vice President – Marketing at ICICI Pru, he spearheaded all national brand-building, consumer initiatives and was responsible for the ICICI Pru ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.

     

    Prior to ICICI Pru, he spent over six years with Lowe Lintas and JWT. His experience here included large scale brand building, repositioning exercises, innovative activation projects with some of the world’s leading consumer brands including Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC) etc. He has also bagged multiple Effie awards for marketing effectiveness of his work.