MxMIndia

Tag: Jasal Shah

  • ‘Startups Growth Program’ with offers for startups to use a tech-based MR platform

    Markelytics launches DIY market research solutions

    By A Correspondent

     

    Markelytics Solutions, a market research and analysis company, has launched a range of DIY Research Platforms for companies and research agencies to help them track insights and market data by themselves and at their own set of parameters, scale, and pace.

     

    Jasal Shah

    Said Jasal Shah, Managing Director and CEO, Markelytics: “Technology has changed the world as we know it from what it was a few decades ago. Today most businesses are online, and the digitally native consumer spends most of their time online. Market Research should also keep with the times to connect with this breed of consumers on their turf and in their comfort zone. Our range of new DIY Research Platforms does just that and gives the control back to the marketer & research agencies to help them conduct credible Market Studies at their own pace and within their control.”

     

     

  • The company will cater to Indian companies by offering a fully customized approach supported by technology, innovative differentiators and a compelling value proposition

    Market research firm Velocity launched

    By A Correspondent

     

    Cross Marketing Inc; a Tokyo stock exchange listed company, has announced the launch of Velocity, a technology-driven market research company to cater to the Indian market. Velocity was born out of an urgent need to provide insights and meaningful research with a quick turnaround time from various parts of the world, notes a communique.

     

    Headquartered in Bengaluru and having an office in Mumbai, Velocity offers Advertising and Communications Research, Brand Studies, Market Segmentation & Profiling, Product and Pricing, Customer Satisfaction/Loyalty/Experience and Tracking Studies, amongst others

     

    Said Jasal Shah, Managing Director & CEO, Velocity: “In today’s dynamic world, strategies are dynamic and needs to change quickly, sometimes even overnight and this demands quick access to data and quality insights. At Velocity, this is what we are designed to deliver. Our tech-driven approach helps us achieve quick turnaround time and this will in turn help our clients in meeting their respective objectives.Our global reach by virtue of our parent company will also help scale up our business and therein reach out to more clients.”