MxMIndia

Tag: Japneet Singh

  • The campaign was conducted in collaboration with Option Designs

    Classplus launches campaign with Sourav Ganguly

    By Our Staff

     

    Classplus, in collaboration with Option Designs, launched its latest campaign starring Sourav Ganguly.

     

    Said Mukul Rustagi, Co-founder, Classplus: “It is very satisfying to see the hard work put in by Option Designs. They were able to capture the emotions perfectly in the earlier ad and we hope this ad proves to be a success too. We look forward to serving more educators in the internet age of today and help them build their online presence with support from our latest campaign.”

     

    Added Japneet Singh, Campaign Head and CEO – Option Designs: “After the success of the emotional route with the previous film where Dada empowers Mrs. Bannerjee with a new identity as a teacher, we decided to go with a comical route. With this film, we showcased the benefits of adopting a remote teaching model through Classplus and how it can unlock limitless growth for the educators. The film explores humor and wit with a Talismanic Avatar, Mentor Dada, who inspires India’s educators to evolve and digitally manage their coaching and tuition setups with ease.”

     

     

  • As a part of the mandate, Option Designs will be responsible to create and manage the creative campaigns and brand strategies

    Option Designs bags creative & digital duties for Bluebird Pure

    By A Correspondent

     

    Option Designs has been appointed the 360 degree branding, advertising and digital marketing mandate for Bluebird Pure. Bluebird, a company known for its trust in making voltage stabilizers, has recently entered into the healthcare product segment with its range of Water Purifiers, Water Softeners and Air Purifiers under the name of Bluebird Pure.

     

    As a part of the mandate, Option Designs will be responsible to create and manage the creative campaigns and brand strategies for Bluebird Pure while working closely on both ATL and BTL marketing collaterals. As the agency on board, Option Designs will also build and implement a 360-degree advertisement campaign with ace Bollywood and Hollywood actor Anil Kapoor who has been roped in as the brand ambassador by Bluebird Pure.

     

    Aditya Mittal

    Expressing his expectation from the agency, Aditya Mittal, Founder, Bluebird Pure said, “We chose Option Designs because of their keen understanding of Bluebird’s business needs, additionally their passionate, irresistible energy and unconventional creative approach is noble.” He further added that, “Association with Option Designs will create a better and stronger brand positioning via innovative solutions and in turn will give mileage to the brand in reaching to its target customers.”

     

     

    Japneet Singh

    Japneet Singh, M.D & CCO, Option Designs, said, “It is an honor to work on Bluebird. We as an agency are excited with an opportunity to work in the healthcare segment as it has a lot of scope in terms of creativity, communication and also in terms of building the brand as a trustworthy and reliable brand for purity. It will be quite interesting to work in this industry as there is a lot, which has not been covered yet by the advertisers. Through our strategic advertising campaigns we will try to bring out some clutter breaking advertising in this segment”

     

  • The agency will be working closely with the team at Trak N Tell to build and implement creative campaigns

    Option Designs bags creative and digital duties for Trak N Tell

    By A Correspondent

     

    Ad agency Option Designs has bagged the creative duties for Trak N Tell. Trak N Tell is a telematics solution provider and vehicle tracking device manufacturer which has introduced in India advanced telematics technology.

     

    As a part of the mandate, Option Design will be responsible for managing the creative and digital media planning activities for Trak N Tell and build a strong online brand. The agency will be working closely with the team at Trak N Tell to build and implement creative campaigns and innovative brand strategies for offline and online media as well as in the ATL and BTL marketing collaterals.

     

    Pranshu Gupta

    Pranshu Gupta, Founder and CEO Trak N Tell said, “We chose Option Designs because of their keen understanding of Trak N Tell’s business needs, additionally their passionate, irresistible energy and unconventional creative approach is noble. It’s a partnership of two companies with tremendous potential, and we are excited about the work to come. We believe that further with our association with them, Option Designs will create a better and stronger brand positioning via innovative solutions for both online and off line medium.”

     

    Japneet Singh

    On winning the account, Japneet Singh, M.D & CCO, Option Designs, said, “It’s an honor to work on Trak n Tell. We wish to see it as a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building. We are also very excited to work for their online communication platform as it makes sense and generates harmony in communications.”