By A Correspondent
BARC India has appointed Jamie Kenney as Business Head- Digital. The move is a part of BARC India’s plan of launching digital audience measurement in the country, notes a communiqué.
A business management graduate from the University of South Florida, Kenney has been in digital measurement product rollouts from 18 countries spanning from New Zealand, Japan, China, India, Singapore and many more across Asia, EU, Latin and South America.
In his last assignment with Nielsen in the US, he was responsible for strategic digital initiatives, new digital products and expansion, and global digital rollouts training technical client facing teams to support the rollouts on the ground in 10 countries around the world.
Welcoming Kenney to the BARC India family, Partho Dasgupta, CEO, BARC India said: “After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement. Through this, we aim at measuring all forms of online video including ads and content, which will finally culminate in cross media measurement. This is an evolving area worldwide with very few countries having a total solution that we are seeking to have. Jamie in his role will help take BARC India’s digital plans forward.â€
Kenney, who joined BARC earlier this month, will be based in Mumbai. “While the journey of digital measurement for BARC India is a long and challenging one, in my short time here, I have seen the importance and need for it,†said Kenney.
“BARC India is working towards measuring the rapidly expanding digital space with the ever important TV component. Once we launch digital measurement, we will have delivered a cross platform solution that every major market that I have been to, is craving for,†added Kenney.