MxMIndia

Tag: Jalaj Pathak

  • The campaign was targeted across six markets; Mumbai, Delhi NCR, Pune, Lucknow, Bhuj and Shirdi airport

    Laqshya Media partners with Zee5 to launch ‘Rangbaaz’

    By A Correspondent

     

    Zee5 has partnered with Laqshya Media Group to promote its new original crime thriller, Rangbaaz. The campaign was targeted across six markets; Mumbai, Delhi NCR, Pune, Lucknow, Bhuj and Shirdi airport; and the OOH media vehicle used were large impact sites, marquee sites, airports and clusters to deliver dialogues from the show.

     

    Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, Outdoor Agency arm of Laqshya Media Group said: “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomorate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase their viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long lasting association.”

     

     

  • The bus queue shelter is located right outside Infiniti Mall in Malad, Mumbai

    Laqshya Media adds colour with Fevicryl

    By A Correspondent

     

    Laqshya Media Group has partnered with Fevicryl to create a crowd-sourced hand-painted creative bus stop to celebrate World Colouring Book Day on August 2, 2018. The bus queue shelter is located in Malad in Mumbai.

     

    On World Colouring Book day, Fevicryl by Pidilite called out art fanatics at their store for a crowd sourced art session. An Outdoor Flex was used a as a base and using Fevicryl it was beautified and brought to life.

     

    Said Jalaj Pathak, VP, Laqshya Solutions: “Laqshya Media Group has always given importance to its customer needs and we understand their requirement in-depth to suggest some innovative ideas for their brand . We along with the team of Fevicryl embarked on this unique initiative to give Mumbai its first-ever crowd-sourced creative bus-stop thereby adding a dash of colors to Mumbaikars everyday routine. On World Colouring Book day we are so proud to have showcased this campaign live on Outdoors.”