MxMIndia

Tag: Jaideep Singh

  • Ignition is promising a new realm to creative integrated marketing campaigns for brands in India

    Jaideep Singh appointed Chairman of Ignition’s APAC and Middle East Board

    By A Correspondent

     

    Ignition creative announced the development of its Asia Pacific operations, launching first in India and led by the newly appointed Chairman of Ignition’s APAC and Middle East Board, Jaideep Singh.

     

    Ignition creates culturally relevant entertainment, offering: strategy, print, audiovisual, digital, social, motion design, music, post-production, sound, computer generated (CG) visual effects and physical production, notes a communiqué. Clients include: 20th Century Fox, Sony Pictures, TNT, Universal Pictures, Warner Bros., Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, Yahoo and many more.

     

    Entertainment marketing professional Jaideep Singh has been appointed the Chairman of Ignition’s APAC and Middle East Board. Singh will develop, launch and guide Ignition’s expansion in to the APAC and Middle Eastern markets opening its first office in Mumbai, followed by branches opening in Delhi and Bengaluru.

     

    “We have experienced rapid growth thanks to Ignition’s proprietary creative process, Ignite360, which led us to become recognised globally for our ability to help clients unleash new revenue streams while also meeting their marketing needs. As we’ve gained organic momentum, we have seized the opportunity to expand our international footprint, bringing the agency’s diverse talent-pool and full-service offering to more markets,” said Martin Kistler, founder, CEO and Chief Creative Officer of Ignition Creative.

     

    “We feel fortunate to have found a perfect partner in Jaideep Singh whose relevant experience of India and solid understanding of global media industries will help us grow our international operations. His extensive knowledge of international partnerships and expertise in cultural and social trends make him an invaluable addition to Ignition’s leadership team,” added Kistler.

     

  • Nitin, in his career spanning close to two decades has worked in designing brand campaign, media planning, building statutory audit/ legal frameworks and strategic alliances

    Nitin Alawadhi appointed National Sales Head at LIVE Viacom 18

    By A Correspondent

     

    Viacom18 has announced the appointment of Nitin Alawadhi as the National Head, Sales, LIVE Viacom18. In his new role, Nitin will spearhead the business development team to drive revenues and build a strong clientele across India.

     

    Launched in 2013, LIVE Viacom18 creates large format event IPs such as Vh1 Supersonic, MTV Bollyland, Emerge, MTV Indies Extreme and MTV Indies SPIRO along with International award formats like MTV Video Music Awards India (VMAI), Kids Choice Awards, et al.

     

    Nitin joins LIVE Viacom18 from Bennett, Coleman & Co Ltd. (BCCL) where he spearheaded the Integrated Brand Communications and Experiential marketing divisions. With dual management degrees in Marketing and International Trade Management from CMD and NMIMS, Nitin, in his career spanning close to two decades has worked in designing brand campaign, media planning, building statutory audit/ legal frameworks and strategic alliances.

     

    Speaking about Nitin’s appointment, Jaideep Singh, Sr. Vice President and Business Head- LIVE Viacom18, says, “Nitin’s experience in successfully driving revenues for the Integrated Brand Communications and Experiential marketing platform will add a great value to the LIVE division at Viacom18. The experience and caliber is apt to be leading a dynamic and ever aggressive brand like ours that is always in a transition for better compliance with market needs.”

     

  • Shamik Talukder appointed as Vice President and Head of Revenue Management & Business Development

    INS appoints Shamik Talukder as Head of Revenue Management

    By a correspondent

     

    Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. has announced the appointment of Shamik Talukder as Vice President and Head of Revenue Management & Business Development.

     

    With over 16 years of experience in Revenue assurance, Brand Development & Marketing in the M&E industry, Talukder’s new role will include Business Development & Revenue Management of LIVE Viacom18 (large format Live event Impact properties), BE Viacom18 (On ground activations in film advertising and promotions) and SPOTLIGHT (creation, management and operation of digital media interfaces for individual celebrities across genres).

     

    Speaking on the announcement, Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “Our debut year has been a successful journey where we created multiple IPs. As we consolidate our offerings and build capacity across network we are happy to announce Shamik entry into the Viacom 18 family. Shamik’s keen understanding of the business and his contribution to the division will be vital to our growth story as we move into the next phase.”

     

    Shamik Talukder, Head of Revenue Management & Business Development, INS, Viacom18 Pvt. Ltd. said, “INS has done some great work in the past year, and I am eager to be a part of it. With my new role at INS, I look forward to leveraging the popularity and strength of the existing IPs, creating engaging solutions for brands on the digital platform through Spotlight, build customized solutions for brands in the film advertising and promotion space. It is an exciting space to be in and combining the properties to create new business opportunities will be my focus.”

     

    Shamik is an expert in spearheading new businesses and setting them up for growth. He has a proven record that includes successful stints in Star TV, Radio Mirchi, Sony Entertainment Television managing the revenues of Radio Mirchi in the launch phase, managing revenues of Indian Idol, Bigg Boss during their debut in India and leading the team in Times OOH in bidding & winning the advertising contract of Mumbai and Delhi Airport and changing the dynamics of Airport advertising in India.

     

  • The initiative will seek to create an instant connect for brands, celebrities and audiences.

    Viacom18 ties up with Colosceum to float ‘Spotlight’

    By A Correspondent

     

    Integrated Network Solutions (INS), a division of Viacom18 Pvt. Ltd announced the launch of its new vertical – Spotlight. The initiative will seek to create an instant connect for brands, celebrities and audiences. With an array of 30 plus celebrities on board; brands will now have an opportunity to leverage the glamour quotient, to seed customized branded content.

    After launching LIVE Viacom18 and BE Viacom18 last year, INS completes the circle of offering brands a 3600 multi-dimensional marketing solution with Spotlight creating endless opportunities for brands to connect with millions of consumers.

    Spotlight, in collaboration with Colosceum Media & One Digital Entertainment, has announced an interesting concept in the form of a 16 part web series called ‘Jack&Jones Hitched’. A first of its kind show, it will give audiences an opportunity to be a part of the celebrations as MTV VJ Rannvijay gears up for his big fat Punjabi wedding.

    Commenting on this concept, Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We’re living in a digital era, and to stay relevant to a constantly evolving audience it is essential for brands to innovate how they communicate and reach out to their consumers. Paying attention to this urgent need, the time was right for us to launch Spotlight. The initiative provides that platform for brands to harness the power of the glamour world through celebrity associations and takes their message further to the audience in a much more engaging manner.”

    Said Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. on the alliance: “Being the largest MCN for YouTube in India operating in the original content space for more than a year now, we have developed the skills and capability to understand the digital engagement and user needs. We know the pulse of the user to a large extent and also realize that the viewership behavior is shifting and changing fast. Our promise is to create, innovate and engage users and brands and bring value for both the sides. Colosceum is the market leader in creative content and we feel we have struck a great partnership with them and Viacom 18 for this initiative.”

     

  • The conference will deal with issues concerning marketing to captive audiences in environments like malls, multiplexes, airports and live events

    Captive audience marketing ‘bootcamp’ by Eventfaqs on Feb 6

    By A Correspondent

     

    Experiential marketing specialists Eventfaqs is conducting a conference on ‘captive audience marketing’ on February 6 in Mumbai. Called the Brand Experience Bootcamp, the day-long even includes three panel discussions and an equal number of presentations and workshops (*See Disclosure).

     

    The conference strives to enhance the understanding and be a platform for knowledge-sharing in marketing to captive audiences in environments like malls, multiplexes, airports and live events, notes a communique.

     

    Presented by LIVE Viacom 18 and powered by Phoenix Market City, DDB MudraMax is knowledge partner to the conference. Speaking about the platform, and also marketing to captive audiences, Mandeep Malhotra,  President, DDB MudraMax, said: “In the absence of formal training institutes for experiential marketing, this ‘bootcamp’ will help to share experiences of expert who consume and work in the experiential marketing space. The speakers bring with them real expertise and I look forward to learn and also share my experience with the delegation. Together, we will grow better!”

     

    Commenting on captive audience marketing and Live Viacom 18’s association with the Brand Experience Bootcamp, Jaideep Singh, Senior Vice President and Business Head – INS, Viacom18, said: “As curators of live experiences, Live Viacom18 presents this opportunity and is delighted to associate with the ‘Brand Experience Bootcamp’.”

     

    Sessions at the ‘bootcamp’, will range from a keynote by veteran mediaperson Dr Bhaskar Das on ‘Dis-engage to Engage’, panel discussions on: ‘Decoding captive Space’; ‘Marketing to youth’ in such environments and a debate on ‘Sales v/s Brand Experience’. There will also be case study presentations on topics including, ‘Brand Experience Design’; ‘Digital integration in Brand Experience’ and ‘International trends in Captive Audience Marketing’.

     

    Some speakers at the conference include G Sharath Chandra, Chief Revenue Officer, Times OOHl Siddharth Roy, COO, Hungama; Rajiv Mehta, MD, Puma- South Asia; Prem Kamath, Executive VP and GM, Channel V; Akshay Mehrotra, CMO, Big Bazar; Ashish Mishra, MD, Interbrand; Nick Hill, Director of Sales, SpaceandPeople – UK; Rajendra Kalkar, Sr. Centre Director, The Phoenix Mills; Deepa Thomas, Head- Corporate Communications, eBay and Varun Duggirala, The Glitch amongst others. More updates at eventfaqs.com/brandexp

     

    The associate sponsor to the event is SpaceandPeople while the creative partner is Skarma. Design destination Kyoorius is community partner.

     

    (*Disclosure: MxMIndia is a media partner of the Brand Experience Bootcamp)

     

  • Live Viacom18 will produce the popular kids' choice awards to India

    Nickelodeon brings Kids’ Choice Awards to India

    By A Correspondent

     

    Live Viacom 18 is bringing the Nickelodeon Kids’ Choice Awards to India next month. Billed as the only live awards show of the kids, by the kids and for the kids where kids get to vote across categories for their favourites who will get declared the winners!

     

    The Nickelodeon Kids’ Choice Awards has been in existence for over 25 years and is aired in over 33 countries.

     

    Nina Elavia Jaipuria

    Said Nina Elavia Jaipuria, Executive Vice President & Business Head, Kids’ Cluster, Viacom 18 Media, “At Nickelodeon, we put kids at the core of all that we do. We believe in empowering kids and giving them the opportunity to make their own choices. With Nickelodeon Kids’ Choice Awards now in India, we are giving them a platform where they can voice their choices. We will be their true mouthpiece in every sense of the word!”

     

    Jaideep Singh, Senior Vice President and Business Head – INS, Viacom18 added: “There is an impressive line-up of celebrity performances and anchors for Nickelodeon’s first ever Kids’ Choice Awards.

     

    Live Viacom18 is a sub-division of Viacom18’s Integrated Network Solutions and is mandated to create live properties in music and entertainment space for all the brands of network.