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Tag: Jaideep Kanse

  • The campaign promotes Lamination Guard Technology of Ultima Protek

    Asian Paints promotes Ultima Protek offering in Southern markets

    By A Correspondent

     

    After releasing a TVC exclusively for Kerala market, Asian Paints has released two more TVCs for Tamil Nadu and Andhra Pradesh and Telangana (APTG). The campaign promotes Lamination Guard Technology of Ultima Protek that is designed to laminate houses and provide complete protection with 10-year guarantee.

     

    Speaking about the new ad, Jaideep Kanse, CMO, Asian Paints Limited said: “The dynamics of Tamil Nadu and Andhra Pradesh are unique both in terms of the vagaries of weather and the consumer need hierarchy. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls by laminating your house.”

     

    Added Prem Narayan, Chief Strategy Officer, Ogilvy and Mather, India: “Lamination is a commonly understood metaphor for protection. In this campaign, we are trying to surprise home owners that the same protection is now available for their homes too, thanks to Asian Paints Ultima Protek.”

     

     

  • Conceptualized by Ogilvy India, the ad has been directed by Manoj Pillai

    Asian Paints unveils ad campaign promoting its Fibre Ulla Ultima Protek range

    By A Correspondent

     

    Asian Paints has launched a campaign to establish Ultima Protek as the gold standard of exterior emulsion.  Conceptualised by Ogilvy India, the ad has been directed by Manoj Pillai.

     

    Speaking about the new ad campaign, Jaideep Kanse, CMO, Asian Paints Limited said: “Kerala has always been a flagbearer in the country to set the roadmap as far as the exterior painting is concerned. The consumers of Kerala clearly understand their requirements from the exteriors considering the vagaries of weather the state undergoes. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls”.

     

    Added Kiran Anthony, CCO, Ogilvy India: “A world renowned home needs a world-class paint that keeps paayal (algae) and vilal (cracks) away. In this series, Joesettan is seen sharing this recipe to a stunning home freely with a worldwide audience drawn to the beauty of his home”.

     

     

  • Partnering Asian Paints in this musical journey are three renowned Bengali bands – Cactus, Lakkhichhara and Goshai Gang

    Asian Paints spreads the #ColoursOfPujo with Bengali bands

    By A Correspondent

     

    For more than three decades, Asian Paints Sharad Shamman has been an intrinsic part of Bengal’s Durga Puja. This year Asian Paints is presenting #ColoursOfPujo. Partnering Asian Paints in this musical journey are three renowned Bengali bands – Cactus, Lakkhichhara and Goshai Gang. Each of them presenting a pujo special song, set against the background of a colour that represents Sharodiya.

     

    Said Jaideep Kanse, General Manager – Brands, Asian Paints Limited: “Asian Paints has always believed in celebrating creativity and art. It was with this intent that Asian Paints Sharad Shamman was initiated and now over 35 years of this, we feel the love and respect of the people every time we are in Kolkata during Pujo. Colours are native to both, Durga Pujo and Asian Paints and with this thought, we celebrate #ColoursofPujo this year. We are extremely proud to associate with three leading bands from Kolkata – Cactus, Lakkhichhara and Goshai Gang to bring to life the colours of pujo by highlighting the relevance and significance of key colours.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy: “Asian Paints has been an integral part of Durga Puja for several years. Every year we pick aunique aspect of the festival and bring it alive. This year we wanted to celebrate the colours of Durgotsav. Colours that evoke memories, represent tradition and find prominence during the festival. We picked three colours. And created three songs. Connecting colours to the key moments of celebration. Painting three vivid pictures of Durgotsav.”

     

     

  • It comprises a digital campaign that comes alive through the fusion of various art forms to create unique pieces of content

    Ogilvy executes latest Durga Puja campaign for Asian Paints

    By A Correspondent

     

    Over the years, Asian Paints Sharad Shamman has been connecting with the people in Kolkata through the on-ground activity and media support. This year, Ogilvy has conceptualised a campaign titled #DurgaPujoRocks. It comprises a digital campaign that comes alive through the fusion of various art forms to create unique pieces of content.

     

    Said Jaideep Kanse, General Manager – Brands, Asian Paints Limited: “Asian Paints has always believed in celebrating creativity and art. It was with this intent that Asian Paints Sharad Shamman was initiated and now over 34 years of this we feel the love and respect of the people every time we are in Kolkata during Pujo. We are extremely proud to associate with Lakkhichara and bring out a fusion song that mixes traditional art forms like Pattachitra and Baul along with regional rock, truly #DurgaPujoRocks.”

     

    Added George Kovoor, Group Creative Head, Ogilvy Mumbai: “#DurgaPujoRocks is a unique form of storytelling, combining traditional performing arts with modern rock music to create a piece of content that engages a generation of youth who are getting detached from the traditions and rituals of Durga Pujo. They are going to see Pujo in a way they have never seen before.”