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Tag: Jai Maroo

  • ZubinDubash is a senior leader with 20+ years of success in managing businesses in mobile applications, telecom, and digital domains

    Zubin Dubash joins Shemaroo as COO

    By A Correspondent

     

    Shemaroo Entertainment appointed ZubinDubash as COO – New Media Business. He will be responsible for driving the New Media business and scaling it up.

     

    Dubash is a senior leader with 20+ years of success in managing businesses in mobile applications, telecom, and digital domains. Before joining Shemaroo Entertainment Ltd, he was working in the core team of Apps Daily Solutions, as Chief Product & Strategy Officer and played an active role in product creation/innovation, strategy and Strategic partnerships. Prior to this he was at Tata Docomoas Vice President/Group Head- New Businesses. He has also worked with companies like Vodafone etc earlier.

     

    Said Jai Maroo, Director, Shemaroo Entertainment: “We are excited to have ZubinDubash on board with us. He has handled both revenue and new business development roles earlier in businesses of scale. He has also been through the entrepreneurial journey as part of the core team of a startup of taking it from idea to execution. We are sure his outlook and experience will add value to the company and pave ways for great business years ahead.”

     

    Added Dubhash on his appointment: “I am delighted to be a part of Shemaroo Entertainment Ltd. We are at an exciting juncture in the evolution of digital content consumption, and with Shemaroo’s rich spread of content there are a lot of opportunities that will emerge.”

     

  • infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo

    The Anchor: 5 Challenges for film & entertainment industry in the digital space

    1. Lack of Infrastructure:

    One of the major challenges in digital space is lack of infrastructure and poor internet connectivity. The problem of bandwidth has been there for some time now. We need better streaming solutions and internet penetration inIndia. With 3G, and now 4G, coming on the scene, though the initial rollout has been slow, all plans are geared for boosting rollout and hence consumption of entertainment on digital platforms is expected to get a boost.

     

    2. Fragmentation in the Industry:

    We have a fragmented industry in terms of sheer number of platforms and business models. In present scenario, there is no clear leader except a handful of them who are making profit. But with more investors in the space, we are seeing both, better quality platforms and more sustainable rollouts, which are further fuelling the consumers’ digital consumption habit.

     

    3. Menace of Piracy:

    Piracy is another menace that the industry has been fighting against. Some of the players in digital space, like YouTube for example, have been taking some strong measures to ensure that the legitimate owner of the content gets fair share of the revenue. Additionally, content owners are increasingly partnering with platforms and finding win-win partnership models and working together to build the consumers’ habit of legal content consumption.

     

    4. Technological Challenge:

    Content owner face a lot of challenges to digitize and re-purpose the content. Technologies are getting redundant at a faster pace. It is a challenge for the content owners to cope up with the fast-growing technology and avail their content in compatible format for a particular platform. However, players are emerging with the scale to be able to handle this fragmented consumption and build better and more sustainable revenue streams, and bring all the efficiencies of scale. This also gives opportunities to bring in innovation in the presentation of the product.

     

    5. Need for better equipments

    Another hindrance is slow adoption of newer and better equipment/ end user device to access video content. But, the variety of gadgets available in the market at reasonable price points and loaded features are expected to address the problem.

     

    Jai Maroo is Director, Shemaroo Entertainment