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Tag: Jai Krishnan

  • The campaign has been moulded in a 360-degree marketing campaign, which includes a television, print, outdoor and digital activation

    Kohli & Ronaldo work their magic for American Tourister

    By A Correspondent

     

    Travel gear major American Tourister has launched its latest film featuring footballer Cristiano Ronaldo and cricketer Virat Kohli.

     

    Said Jai Krishnan, CEO, Samsonite South Asia on the campaign:“It’s fantastic to have Cristiano and Virat to star in our latest campaign. They represent the young spirit and adventurous personality of the American Tourister brand, and our Curio product line up. I’m confident that this collaboration of bringing two of the biggest personalities showing their love for the brand will take American Tourister to the next level.”

  • The leading luggage brand has got itself a brand endorser for the first time since inception

    American Tourister appoints Virat Kohli as brand ambassador

    By A Correspondent

     

    Rising cricket megastar Virat Kohli has been named the brand ambassador of the 83-year-old luggage brand, American Tourister. The brand has signed the sportsman to feature in a new integrated marketing communications campaign starting immediately. The new campaign will be publicised in India, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Pakistan, Bangladesh and Sri Lanka,  kickstarting in the month of March, 2017.

     

    “We are thrilled to have Virat Kohli on board as American Tourister’s first Indian brand ambassador. Virat is a global youth icon and is the poster boy for all those who thrive on this ability to be ready for anything that life throws at them, be it opportunities or challenges.” said Jai Krishnan, Chief Operating Officer, Samsonite South Asia Pvt. Ltd.

     

    The signing of this cricketer coincides with the launch of new backpack collection by American Tourister for 2017.