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Tag: Jagran Prakashan

  • Jagran Prakashan won two Gold medals, while Viacom18, Sony Pictures Network, Tree Design and Tonic Worldwide were awarded one Gold medal each

    Jagran, others win big at Montreux

    By A Correspondent

     

    At the recently conducted 30th Golden Award of Montreux Switzerland Festival, Indian agencies won six gold medals across the categories of Media, Design, TV/Cinema and Events.

     

    Of the winners, Jagran Prakashan won two Gold medals, while Viacom18, Sony Pictures Network, Tree Design and Tonic Worldwide were awarded one Gold medal each.

     

    Jagran Prakashan won in the media category for their work on “Cleaning Mindsets before Cleaning India’’ and “The Conspiracy of Silence’’. Viacom18 won for “India’s Got Talent’’ in the events category. In the TV Cinema category, Sony Pictures Network won Gold for “My Second Country – The 2018 FIFA World Cup’’ while Tonic Worldwide’s entry for MTV titled  “Woofer’’ also won Gold. Tree Design won Gold for “Love Knows No Boundaries’’ for Cadbury’s Mondelez Silk Packaging in the category of design.

     

    Also, Republic TV was awarded with two Finalist awards while Viacom18 and Jagran Prakashan won three Finalist awards each. Mathrubhumi Publication, Tree Design and Ignite Media each won a finalist award too.

     

     

  • AdsWizz to monetise Radio City’s Digital Audio Inventory by Using Programmatic Advertising

    Radiocity.in partners with Google AdWords for its digital offering

    By A Correspondent

     

    Radio City’s digital arm, radiocity.in has strengthened its digital backbone by partnering with Google AdWords premier small and medium business partner programme and AdsWizz, the technology provider of advertising solutions for the digital audio industry. The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams for Radio City, a press release notes.

     

    Said Abraham Thomas, CEO, Radio City: “Online audio advertising has been consistently growing with the increasing popularity of online audio consumption.Radio City’s strategic alliances with two powerhouses of the digital advertising space will help us accelerate our digital first approach. The partnerships will drive synergies with our customers and enable digital audio advertising transactions to flow seamlessly between buyers and sellers. Our partnership with technology based services will also simplify and quicken the entire process of buying and selling ads, thereby benefiting all the stakeholders.”

     

    Added Rachna Kanwar, COO – Digital Media of Jagran Prakashan: “Recent trends across the globe have observed a rise in digital audio consumption and revenue growth. The revenues for audio streaming platforms have seen a growth of 37% last year in India. At Radio City, we’ve always believed in staying ahead of the curve, and this collaboration is another milestone in the journey of excellence for Radio City.”

     

     

  • India entries bagged 28 awards at the International News Media Association Awards held in Washington DC on Monday

    India Shining at INMA Awards

     

    By A Correspondent

     

    Indian companies bagged several accolades at the INMA Global Media Awards held on Monday in Washington DC. Of the 28winnners from India (including two Regional Award winners, Jagran Prakashan received two first place awards.

    The New York Times’ “Truth Is Hard” multi-media campaign touting the impact of its journalism amid a rising tide of fake news and misinformation won the coveted INMA Global Media Awards “Best in Show,” joining 33 companies taking home top prizes in growing brand, audience, and revenue.

    Produced by the International News Media Association, the Global Media Awards were presented before more than 400 participants attending the INMA World Congress of News Media at the Mead Center for American Theater in Washington, D.C.

    During the ceremony, 40 first-place winners were unveiled across 20 categories aimed at energizing news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. Entrants were judged in two groups: global/national brands and regional/local brands. INMA has presented awards for media excellence since 1937.

    The 2018 Global Media Awards competition garnered 830 entries from 220 media companies in 39 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.

    An international panel of 50 executives from 20 countries selected 195 finalists, and from those the first place category winners were announced at the awards ceremony.

    Other than Jagran Prakashan, six companies won multiple first-place awards. Sweden’s MittMedia took home three top prizes, while six others garnered two first places: Grupo RBS from Brazil, News Corp from Australia, VG from Norway, USA Today Network and The Wall Street Journal from the United States.

    “If there were emerging themes among this year’s Global Media Awards winners, it would be about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company,” said Earl J. Wilkinson, executive director and CEO of INMA. “This year’s competition was intensely competitive with a record number of entries that provoked debate among judges on what defines success – the precise argument happening at INMA member companies.”

     

    Regional winners announced

    Judges selected from finalists the best in six world regions. Announced in Washington were:

    :: Best in Africa: Ads24, South Africa, “Ads24 Presents Food for Thought”

    :: Best in Asia/Pacific, Regional/Local Brands: News Corp Australia, “News ADvance Program”

    :: Best in Asia/Pacific, Global/National Brands: South China Morning Post, “Alibaba Entrepreneurs Fund JumpStarter”

    :: Best in Europe, Regional/Local Brands: MittMedia, Sweden, “User Activity Tracking Map”

    :: Best in Europe, Global/National Brands: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”

    :: Best in Latin America: Grupo RBS, Brazil, “PelasRuas: Innovation, Collaboration and Solutions in the Hands of the Community”

    :: Best in North America, Regional/Local Brands: LNP Media Group, United States, “The Caucus, a Watchdog Publication”

    :: Best in North America, Global/National Brands: The New York Times, United States, “Truth Is Hard”

    :: Best in South Asia, Regional/Local Brands: Hindustan Times, India, “Hindustan Times Palate Fest”

    :: Best in South Asia Global/National Brands: Jagran Prakashan, India, “957 Pages from a Daughter’s Diary”

     

    INMA Global Media Awards results

    Note: Group 1 below represents regional/local brands, and Group 2 represents global/national brands. Honourable Mentions are listed alphabetically.

     

    CATEGORY 1: BEST BRAND AWARENESS CAMPAIGN

    Group 1

    :: First Place: ABP, India, “Ananda Utsav: Brand Awareness Campaign for Largest Bengali Festive Event” 

    :: Second Place: Bay Area News Group, United States, “Start a New Ritual Read the Paper: Klay Thompson Campaign”

    :: Third Place: Newsday Media Group, United States, “Watchdog Editorial Campaign”

    :: Honourable Mention: The Atlanta Journal-Constitution, United States, “Worth Knowing”

    :: Honourable Mention: Toronto Star, Canada, “Investigate. Report. Effect Change.”

    Group 2

    :: First Place: The New York Times, United States, “Truth is Hard”

    :: Second Place: The Globe and Mail, Canada, “Journalism Matters”

    :: Third Place: HelsinginSanomat, Finland, “The World is Beyond the Headlines”

    :: Honourable Mention: Fairfax Media, Australia, “The Australian Financial Review: The Daily Habit of Successful People”

    :: Honourable Mention: NZME, New Zealand, “Discover More: nzherald.co.nz Relaunch” 

     

    CATEGORY 2: BEST PUBLIC RELATIONS OR COMMUNITY SERVICE CAMPAIGN

    Group 1

    :: First Place: Grupo RBS, Brazil, “PelasRuas: Innovation, Collaboration and Solutions in the Hands of the Community”

    :: Second Place: News Corp, Australia, “Do Something! Day”

    :: Third Place: Los Angeles Times, United States, “High School Insider”

    :: Honourable Mention: Bennett Coleman & Company Ltd. (Times Group), India, “Maharashtra Times – Women’s Sanitation: An Inconvenient Truth”

    :: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “It Shouldn’t Hurt to be a Child Cause Marketing Campaign”

    Group 2

    :: First Place: Agora, Poland, “Tomorrownauts”

    :: Second Place: NZME, Auckland, “Break The Silence”

    :: Third Place: Jagran Prakashan, India, “Fields on Fire”

    :: Honourable Mention: FINN.no, Norway, “Wanted: Ocean Plastic”

    :: Honourable Mention: Singapore Press Holdings, Singapore, “Stomp Goody Bag Campaign”

     

    CATEGORY 3: BEST USE OF AN EVENT TO BUILD A NEWS BRAND

    Group 1

    :: First Place: The Chronicle Herald, Canada, “Now! Nova Scotia and the Now! Nova Scotia Good News Awards”

    :: Second Place: News Corp, Australia, “Herald Sun Full-On Footy Tour”

    :: Third Place: HT Media, India, “Hindustan Times Palate Fest”

    :: Honourable Mention: Ads24, South Africa, “Ads24 Presents Food for Thought”

    :: Honourable Mention: Børsen, Denmark, “Børsen Gazelle Awards”

    Group 2

    :: First Place: Financial Times Live, United Kingdom, “FT Weekend Festival”

    :: Second Place: News Corp, Australia, “Jeff Horn – The Sunday Mail”

    :: Third Place: Schibsted, Norway, “Aftenposten Event A-Tech”

    :: Honourable Mention: Axel Springer Auto Verlag, Germany, “Sport BILD Award”

    :: Honourable Mention: Krone Multimedia, Austria, “Austrian Video Award”

     

    CATEGORY 4: BEST NEW PRINT PRODUCT

    Group 1

    :: First Place: LNP Media Group, United States, “The Caucus, a Watchdog Publication”

    :: Second Place: Dainik Bhaskar, India, “Maharashtra Independent Thought Booklet”

    :: Third Place: Newsday Media Group, United States, “The Newsday Vault”

    :: Honourable Mention: ABP, India, “Paper Within Paper: A First-Time-in-India Concept by ABP” 

    :: Honourable Mention: Herald Sun, Australia, “AFLW Liftout& Supplements” 

    Group 2

    :: First Place: USA Today Network, United States, “USA Today Network Brand Refresh: Print”

    :: Second Place: 24sata, Croatia, “JoomBoos Magazine from Cringe to Lit”

    :: Third Place: Fairfax Media, Australia, “Fairfax Media: Executive Style Magazine”

    :: Honourable Mention: Metro, Belgium, “Metro Start: Best New Print Product” 

    :: Honourable Mention: News Corp, Australia, “News Corp Travel Tuesday Escape Everyday Series” 

     

    CATEGORY 5: BEST USE OF MOBILE

    Group 1

    :: First Place: Winnipeg Free Press, Canada, “News Break by Winnipeg Free Press”

    :: Second Place: Russmedia Digital, Austria, “VOL.at Redesign”

    :: Third Place: Galadari Printing & Publishing, United Arab Emirates, “Khaleej Times Mobile News Service”

    Group 2

    :: First Place: VG, Norway, “VG on Snapchat Discover”

    :: Second Place: The Telegraph, United Kingdom, “Telegraph Snapchat Discover”

    :: Third Place: NZME, New Zealand, “Nzherald.co.nz Redesign”

    :: Honourable Mention: Artear, Argentina, “TN TodoNoticias New Mobile Apps” 

    :: Honourable Mention: South China Morning Post, China, “HK Racing” 

     

    CATEGORY 6: BEST USE OF VIDEO

    Group 1

    :: First Place: Alabama Media Group, United States, “Reckon by AL.com’s Alabama Senate Editorial Campaign”

    :: Second Place: Newsday Media Group, United States, “Sanctuary”

    :: Third Place: The Atlanta Journal-Constitution, United States, “The Making of Real Journalism”

    :: Honourable Mention: Calgary Herald, Canada, “Call of the Rail: Restoring Colonist Car 1202” 

    :: Honourable Mention: Russmedia Digital, Austria, “Made in Vorarlberg” 

    Group 2

    :: First Place: Aftonbladet, Sweden, “Armored Glass Girl”

    :: Second Place: The Wall Street Journal, United States, “The Face of Real News”

    :: Third Place: 24sata, Croatia, “Gone But Not Forgotten”

    :: Honourable Mention: Agora, Poland, “Make Poland Great Again: The Online Night-Show by Gazeta.pl” 

    :: Honourable Mention: Stuff, New Zealand, “The Valley” 

     

    CATEGORY 7: BEST LAUNCH OF A BRAND OR PRODUCT TO CREATE AN AUDIENCE SEGMENT

    Group 1

    :: First Place: News Corp Australia, Australia, “Local Sports Stars”

    :: Second Place: Alabama Media Group, United States, “This Is Alabama”

    :: Third Place: Amar Ujala Publications, India, “Amar Ujala’s Multi-Platform Kavya Taps Into Massive Hindi Poetry Subculture”

    :: Honourable Mention: Los Angeles Times, United States, “Dirty John Podcast”

    :: Honourable Mention: SaltWire Network, Canada, “SaltWire Network Brand Launch”

    Group 2

    :: First Place: NBC News Digital, United States, “NBC News’ ‘Stay Tuned’ On Snapchat”

    :: Second Place: Agora, Poland, “Myk! From On-Line to TV”

    :: Third Place: Omni, Sweden, “The Launch of Omni Ekonomi”

    :: Honourable Mention: 24sata, Croatia, “Miss7: This is Me #WATCHmeGO” 

    :: Honourable Mention: News Corp, Australia, “News Prestige Network Launch” 

     

    CATEGORY 8: BEST USE OF NEW TECHNOLOGY TO GENERATE REVENUE AND ENGAGE

    Group 1

    :: First Place: MittMedia, Sweden, “The Homeowners Bot”

    :: Second Place: USA Today, United States, “Local Flash Briefings on Alexa in Partnership with Spoken Layer”

    :: Third Place: Russmedia Digital, Austria, “Made in Vorarlberg”

    :: Honourable Mention: Bay Area News Group, United States, “Leadhax – Online Advertising for Real Estate Agents” 

    :: Honourable Mention: Honolulu Star-Advertiser, United States, “The Digital Billboard Network”

    Group 2

    :: First Place: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”

    :: Second Place: Aftonbladet, Sweden, “What’s On the Plate”

    :: Third Place: VG, Norway, “Mystery at the Oslo Plaza”

    :: Honourable Mention: Bonnier News Brand Studio, Sweden, “Löfbergs: The Next Generation Coffee Experience” 

    :: Honourable Mention: Ringier, Switzerland, “Using Advanced Artificial Intelligence (AI) to Generate Revenue and Boost Reader Engagement @ Ringier” 

     

    CATEGORY 9: BEST IDEA TO ENCOURAGE PRINT READERSHIP OR ENGAGEMENT

    Group 1

    :: First Place: Austin American-Statesman, Texas, “The Talk: An Interactive Multi-Platform Exploration of Race-Police Relations”

    :: Second Place: Calgary Herald, Canada, “Syrian Refugees: A New Home, A New Life”

    :: Third Place: The Oklahoman Media Company, United States, “The Oklahoman’s Brand Campaign”

    :: Honourable Mention: Bay Area News Group, United States, “Klay Thompson Campaign for Bay Area News” 

    :: Honourable Mention: Vijay Karnataka (Times Group), India, “Language Newspaper Taking Youngsters Message to The Prime Minister” 

    Group 2

    :: First Place: USA Today Network – Gannett, United States, “I Am An American”

    :: Second Place: HelsinginSanomat, Finland, “The Art of Journalism”

    :: Third Place: Jagran Prakashan, India, “A Glass Half Full”

    :: Honourable Mention: El País, Spain, “The New Arrivals”  

    :: Honourable Mention: WeltN24, Germany, “Die Welt of December 9, 2017” 

     

    CATEGORY 10: BEST IDEA TO GROW DIGITAL READERSHIP OR ENGAGEMENT

    Group 1

    :: First Place: MittMedia, Sweden, “The Homeowners Bot”

    :: Second Place: Grupo RBS, Brazil, “GaúchaZH: A Platform for Reading, Watching and Listening”

    :: Third Place: Amar Ujala Publications, India, “Kavya (Poetry) Drives High-Value Registrations Engagement”

    :: Honourable Mention: ABP, India, “Growing the Readership of Ebela.in by Cementing Its Position As the Go-To Bengali” 

    :: Honourable Mention: Chicago Tribune, United States, “Dining Awards”

    Group 2

    :: First Place: Ringier, Switzerland, “Using Advanced Artificial Intelligence to Boost Digital Reader Engagement @ Ringier”

    :: Second Place: The Economist, United Kingdom, “The World in 2018”

    :: Third Place: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”

    :: Honourable Mention: Nation Media Group, Kenya, “Nation Messenger Bot: Nation Kiki” 

    :: Honourable Mention: VG, Norway, “VG on Snapchat Discover: Digital Engagement”

     

    CATEGORY 11: BEST USE OF SOCIAL MEDIA

    Group 1

    :: First Place: La Voz del Interior, Argentina, “Vivo in CBA”

    :: Second Place: Newsday Media Group, United States, “Newsday’s Day in the Life of Long Island”

    :: Third Place: Alabama Media Group, United States, “It’s a Southern Thing”

    :: Honourable Mention: OVB24, Germany, “Rosenheimsbeste.de: Reinventing Local Guides” 

    :: Honourable Mention: Upsala Nya Tidning, Sweden, “UNT Pendlingskollen: Building Journalistic Ecosystems Using Social Media” 

    Group 2

    :: First Place: VG, Norway, “VG on Snapchat Discover”

    :: Second Place: The Financial Times, United Kingdom, “FT Instagram Stories”

    :: Third Place: Condé Nast International, United Kingdom, “Vogue International on Instagram Stories”

    :: Honourable Mention: Bennett Coleman & Company Ltd. (Times Group), India, “#NoConditionsApply:  ShindoorKhela” 

    :: Honourable Mention: NBC News Digital, United States, “NBC News’ ‘Stay Tuned’ on Snapchat”  

     

    CATEGORY 12: BEST NEW PAID CONTENT OR SUBSCRIPTION INITIATIVE

    Group 1

    :: First Place: Editora Globo, Brazil, “Data-Driven Digital Subscription Paywall Model”

    :: Second Place: Hall Media, MittMedia, Sörmlands Media, VK Media, Sweden, “SverigesLokalnyheter”

    :: Third Place: Dainik Bhaskar, India, “When a Young Newspaper Established its Position In a Cluttered and Commoditized Market With Over 15,673 Newspapers”

    :: Honourable Mention: ABP, India, “The Telegraph t3: Life Enhancement Programme”

    :: Honourable Mention: Hearst Newspapers – Times Union, United States, “Dynamic Meter and Paywall”

    Group 2

    :: First Place: The Wall Street Journal, United States, “The WSJ Dynamic Paywall”

    :: Second Place: Schibsted, Norway, “Touchpoints”

    :: Third Place: DagensNyheter, Sweden, “Using Analytics to Drive Continuous Growth in Digital Subscriptions”

    :: Honourable Mention: Dow Jones, United States, “Omni-Channel Initiative” 

    :: Honourable Mention: HelsinginSanomat, Finland, “Diamonds Are Forever: HelsinginSanomat’s Digital Strategy Renewal” 

     

    CATEGORY 13: BEST IDEA TO GROW ADVERTISING SALES OR RETAIN ADVERTISING CLIENTS

    Group 1

    :: First Place: News Corp Australia, Australia, “News ADvance Program”

    :: Second Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Network”

    :: Third Place: Bonnier News, Sweden, “SmartaJobb”

    :: Honourable Mention: Ads24, South Africa, “#Ads24 Diski” 

    :: Honourable Mention: D&C Digital – USA Today Network – Gannett, United States, “Saving The Source” 

    Group 2

    :: First Place: Jagran Prakashan, India, “Gaming The Revenue Strategy”

    :: Second Place: Times of India, India, “Times Power of Print”

    :: Third Place: The Economist, United Kingdom, “The World in 2018”

    :: Honourable Mention: Independent Media, South Africa, “Drive360” 

    :: Honourable Mention: United Daily News, Taiwan, “Intelligence Beyond Data:  Unlock the Potential of Audience Engagements” 

     

    CATEGORY 14: BEST MARKETING SOLUTION FOR AN ADVERTISING CLIENT

    Group 1

    :: First Place: Grupo RBS, Brazil, “The Media Project for Lebes Life Store”

    :: Second Place: Midday Infomedia, India, “Brands Make Inroads to the Corporate World with Mid-Day”

    :: Third Place: Florida Today – USA Today Network – Gannett, United States, “Where Innovation Takes Flight”

    :: Honourable Mention: ABP, India, “The Sweet Story From a Sweet Land! How ABP Changed the Taste of Bengali Sweets for Mondelez India” 

    :: Honourable Mention: Ads24, South Africa, “Ads24/Phumelela Soccer 6 Multi-Platform Campaign”

    Group 2

    :: First Place: South China Morning Post, “Alibaba Entrepreneurs Fund Jumpstarter 2017”

    :: Second Place: Jagran Prakashan, India, “Conversations with Customers”

    :: Third Place: The Irish Times, Ireland, “Be One: Inspire One in Association with Ulster Bank”

    :: Honourable Mention: Bonnier News Brand Studio, Sweden, “Nordea: The Smart Concept 2.0” 

    :: Honourable Mention: Folha de São Paulo, Brazil, “The Reinvention of Print: GOL Brazilian Airline and Folha de São Paulo” 

     

    CATEGORY 15: BEST EXECUTION OF PRINT ADVERTISING

    Group 1

    :: First Place: Amedia, Norway, “Leading the Fight on Grey”

    :: Second Place: Newsday Media Group, United States, “Good Samaritan Hospital HealthLink 4 Page PopUp”

    :: Third Place: Diario Panorama, Venezuela, “Venezuela Biodiversa”

    :: Honourable Mention: Gannett Imaging and Ad Design Center, United States,  “Noah’s Ark Ristorante” 

    :: Honourable Mention: News Corp, Australia, “The Book of Mormon Mega Wrap” 

    Group 2

    :: First Place: NZME, New Zealand, “The Inequality Issue”

    :: Second Place: Bennett Coleman & Company Ltd. (Times Group), India, “Make India Water Positive”

    :: Third Place: Folha de São Paulo, Brazil, “The Reinvention of Print: GOL Brazilian Airline and Folha de São Paulo”

    :: Honourable Mention: Mathrubhumi Printing & Publishing, India, “Santappan Advertising Campaign”

    :: Honourable Mention: News Corp, Australia, “#SamDay or How our Two Biggest Mastheads Changed Their Name for the Day” 

     

    CATEGORY 16: BEST EXECUTION OF NATIVE ADVERTISING

    Group 1

    :: First Place: Los Angeles Times, United States, “Through a Cracked Lens, Sponsored by Snowfall”

    :: Second Place: The Atlanta Journal-Constitution, United States, “The Year in Real Journalism”

    :: Third Place: Amedia, Norway, “Leading the Fight on Grey”

    :: Honourable Mention: Postmedia, Canada, “Alive 375” 

    :: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “Total Wine & More Native Campaign” 

    Group 2

    :: First Place: The Irish Times, Ireland, “Story of Home”

    :: Second Place: EkstraBladet, Denmark, “‘Denmark’s Best Idea’ — High Engagement and Explosive Brand Awareness”

    :: Third Place: Styria Content Creation, Austria, “Seat Ibiza”

    :: Honourable Mention: 24sata, Croatia, “The Shared Dream Became Reality” 

    :: Honourable Mention: News Corp, Australia, “Suncorp Federal Budget” 

     

    CATEGORY 17: BEST USE OF DATA ANALYTICS

    Group 1

    :: First Place: MittMedia, Sweden, “User Activity Tracking Map”

    :: Second Place: Amedia, Norway, “From Chasing Reach to a Convertible Audience: The Case for Loyal Non-Subscribers”

    :: Third Place: Fairfax Media, Australia, “InsightsPlus”

    :: Honourable Mention: Berliner Morgenpost, Germany, “The Berliner Morgenpost Interactive Reader Map: The Interdepartmental Analysis Tool for the Newsroom Sales and Marketing” 

    :: Honourable Mention: News Regional Media, Australia, “A Digital Playbook for Every Newsroom” 

    Group 2

    :: First Place: Dainik Bhaskar Digital, India, “Autobot: Automated Intelligent Push Notification Engine”

    :: Second Place: De Persgroep Publishing, Belgium, “Automated Retention Using Churn Modeling”

    :: Third Place: The Financial Times, United Kingdom, “Project XX”

    :: Honourable Mention: Fairfax Media, Australia, “The Australian Financial Review: Harnessing Data to Drive Revenue Growth” 

    :: Honourable Mention: Gannett, United States, “Deepening Digital Audience Engagement and Retention Through Voice of the Customer Insights”

     

    CATEGORY 18: BEST USE OF CONSUMER RESEARCH

    Group 1

    :: First Place: Fairfax Media, Australia, “InsightsPlus”

    :: Second Place: Dainik Bhaskar, India, “How a Young Newspaper Soared to Become Maharashtra’s Independent Newspaper”

    :: Third Place: News Corp, Australia, “App Only and App Management Research”

    :: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “Community Impact Campaign” 

    Group 2

    :: First Place: Dow Jones, United States, “WSJ Project Moment”

    :: Second Place: News Corp, Australia, “The Food, Mood and Media Connection”

    :: Third Place: Star Metro Media, Canada, “Rockies By Rail: Digital Content Research Campaign”

    :: Honourable Mention: Fairfax Media, Australia, “Kidtopia Festival” 

    :: Honourable Mention: De Persgroep Publishing, Belgium, “NPS: The Process, Not the KPI”

     

    CATEGORY 19: BEST NEW CORPORATE INNOVATION INITIATIVE

    Group 1

    :: First Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Network”

    :: Second Place: Amedia, Norway, “The Better Journalism Initiative: How Better Journalism Propelled Digital Subscription Growth”

    :: Third Place: Russmedia Digital, Austria, “VOL.at Redesign”

    Group 2

    :: First Place: Jagran Prakashan, India, “957 Pages from a Daughter’s Diary”

    :: Second Place: Fairfax Media, Australia, “Project Blue”

    :: Third Place: Schibsted, Sweden, “The Schibsted Daily: Foster Innovation Through Information”

    :: Honourable Mention: Dagbladet, Norway, “Reader Critics“ 

    :: Honourable Mention: The Financial Times, United Kingdom, “The Visual Vocabulary”

     

    CATEGORY 20: BEST NEW CONCEPT OR INNOVATION TO CREATE NEW PROFIT CENTERS

    Group 1

    :: First Place: Russmedia, Austria, “Interactive West 2018”

    :: Second Place: Grupo RBS, Brazil, “Donna Beauty Pompeia: A Place to Discover Yourself”

    :: Third Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Network”

    :: Honourable Mention: Herald Sun, Australia, “Herald Sun Destination Education”

    :: Honourable Mention: OVB24, Germany, “Rosenheimsbeste.de: Reinventing Local Guides” 

    Group 2

    :: First Place: Schibsted, Norway, “Aftenposten Junior: A Brand Extension with Exceptional Profits”

    :: Second Place: Jagran Prakashan, India, “Gaming The Revenue Strategy”

    :: Third Place: The Hindu Group, India, “Step”

    :: Honourable Mention: News Corp, Australia, “International Pro Darts Showdown Series”

    :: Honourable Mention: Sanoma Media, Finland, “HS Multi-Channel Strategy in Media Sales”

    The next Global Media Awards competition deadline is Friday, January 25, 2019.

     

  • The IPG Mediabrands agency was #1 followed by DentsuWebchutney at #2. Jagran was #1 in Publisher Abby

    Lodestar is Media Agency of the Year 2018

     

    By A Corrrespondent

     

    Lodestar UM was numerouno at the Media Abby Awards presented on Day 1 of Goafest 2018. The agency bagged four Golds, three each of Silver and Bronze metals. Dentsu Webchutney came second with four metals. Followed by Wavemaker and Mindshare India. A total of 38 metals were awarded in the Media Abby.

     

    Earlier on Thursday, Goafest 2018 kicked off with a packed hall at the industry conclave. The thirteenth edition of Goafest also sees the conduct of the 50th edition of the Abby Awards.

     

    Also presented were the Publisher Abby where Jagran Prakashan was numerouno with five metals, followed by Times Of India with two metals.

     

    Speaking about Abby Awards, Vikram Sakhuja, President – The Advertising Club said: “It’s been 50 years since the first Abby Awards were handed out. That is 50 years of unfaltering dedication to identifying, shortlisting and felicitating creative excellence in the industry. Over the years the awards went through a lot of changes. So, we spoke to heads of agencies, to industry leaders and more importantly, to the young creative workforce out there are came up with two key changes to the awards this year. The changes include the rationalization of categories to stay relevant to today’s young and dynamic creative geniuses and the formation of a Master Jury made up of industry masters to guarantee effectiveness. And it gives me immense pleasure to see the industry not only embracing these changes with open arms but also supporting us in our endeavor to keep improving the quality of the awards being handed out.”

     

    Added Ajay Kakar, Vice President of The Advertising Club and Chairman – Awards Governing Council said, “For Abby Awards 2018, it was our mission to co-create the awards with the help, inputs and participation of our industry; starting from the stalwarts but not forgetting the youngsters. And what we see today is an outcome of that courtesy the participation of stalwarts who inspire and set the standards of creativity for our industry.”

     

    Goafest 2018 has attracted a registration of over 2000 delegates. At the Abby Awards, a total of 3033 entries came in. In the Media Abby, there were a total of 660 entries from 57 agencies. The number of entries was down from 1100 that came in last year.

     

    Said Sam Balsara, who chaired the Media Abby: “The entries highlighted ability to co-create solution with clients and work in tandem with multi-media context and campaigns – jointly with Radio, Outdoors and Digital, even TV in certain instances.A lot of entries showcased the significant efforts of publishers towards CSR, Societal connect and social impact in the their work. As many as 57 agencies entered 660 pieces of work of which a total of 38 awards have been given across 32 distinct pieces of work.”

     

    On what worked for the winners, Balsara said: “Most award winning work looks at Strategy, Idea, Execution and Results. I dare say that at the Abbys which celebrates creativity there is relatively more focus given on the Idea. The ideas that stood out included using the brand very cleverly in content (three cases), using the medium innovatively (Display, Cinema), Use of Technology in Traditional Mediums (OOH Ambient and Print), Clever integration of Content with Social, Actionable use of Big data, and just some simple cute ideas that work.”

     

    And this is what Pradeep Dwivedi, who chaired the Publisher Abby said: “For the Publisher’s awards, the experience was very interesting as we had almost the same number of entries as last year, while the categories had reduced. This led to an engaging screening by an eminent jury balanced across geography, language and industry leadership. The merits of entries and the creative quotient of the campaign became supreme criterion almost naturally.The entries clearly showcased the vibrancy of print medium and its endeavour to evolve with time.For me, one of the things that stood out was the quality of work and clear recognition that many other publishers are also doing great work on the ground, but somehow don’t pitch it at Abbys. A few of the like-minded jurors have agreed to take up this cause and help build an even more widespread entrant base for next year via roadshows, and celebrate the print industry in India which is growing and thriving, clearly bucking the global trend.”

     

     

  • 47 per cent people use radio to listen to music, followed by TV at 42 per cent, video streaming services at 5 per cent and audio streaming services at 6 per cent

    Radio attracts second highest ad attention, notes MBL-Nielsen study

    By A Correspondent

     

    In terms of ad effectiveness, radio ads are the second-most effective in driving purchase intent, with TV being the most effective medium. This and some other findings have been produced in a recent research report commissioned by Music Broadcast Ltd (Radio City), and titled “Power of Radio”.

     

    The report conducted by Nielsen India on behalf of Radio City surveyed a sample comprising working males, females, homemakers and students between the age of 18-45 from multiple income groups, demographics and listen to the radio at least once a week. Among other findings, the report highlights the efficacy of radio in its role in driving purchase intent among females, 25+ individuals and NCCS (New Consumer Classification System) B & C.

     

    Commenting on the report, Apurva Purohit, President, Jagran Prakashan and Director Music Broadcast Ltd. Said: “In India, radio was largely limited to state programming until the 1990s but with the private sector entering the industry, it has grown exponentially over the last decade or so. The industry clocked an 18% growth compared to other markets in 2016 and with the Phase 3 expansion into new geographies increasing FM’s reach dramatically, the industry will only grow faster in the years to come.The findings of the study cement our belief in the power of radio, and I firmly believe that radio will re-emerge as a formidable choice for advertisers. The medium’s demonstrated ability to strike a personal connect with users, and the fact that it is seen as the most trusted medium and credible for information is heartening to see.”

     

     

  • Recipient of the award as Media Person of the Year – Print, Alok Sanwal is known for the success of the bi-lingual news daily – Dainik Jagran Inext

    Inext COO Alok Sanwal gets ‘Indian of the Year’ Award

    By A Correspondent

     

    Alok Sanwal, the man behind Dainik Jagran INEXT, was awarded ‘Indian of The Year Award’ Media Person of the Year – Print title in New Delhi last week by ‘Brands Academy.

     

    The engineer-turned-editor re-engineered the print media with Inext, the bi-lingual newspaper from Jagran Prakashan stable which spoke in the language of its target readership.

     

    Speaking on the occasion, Sanwal said: “I am delighted to have been felicitated by Brands Academy. It’s quite rewarding when your years of hard work and dedication are acknowledged by the legends of the industry.”

     

    Along with Alok Sanwal, a few more media persons were honoured at the event, including Rajdeep Sardesai and Shweta Singh. Other few key winners of the award included names like Kailash Satyarthi (Social Worker) and Chanda Kochhar (MD & CEO, ICICI Bank).

     

     

  • Montreux Festival is a precursor to Cannes as it happens in April and every year many Cannes aspirants test their work at Montreux

    HUL/PHD, Colors & Jagran lead Indian charge of 5 Golds at Montreux Festival

    By A Correspondent

     

    The road to Cannes, it is said, starts from Montreux. Montreux Festival is a precursor to Cannes as it happens in April and every year many Cannes aspirants test their work at Montreux. Several Montreux winners in the past have gone on to win at Cannes.

     

    Indian companies and creative agencies struck five golds and sixteen finalists at the Golden Award Montreux Festival this year in Switzerland.

     

    PHD won a Gold and five finalists for HUL brands while Viacom 18 won a Gold and three Finalists. Jagran Prakashan did well with a Gold and 3 Finalists. Tree Design and  Mathrubhumi won a Gold and Finalist each.Other Indian winners were Living Foods channel (two finalists) and Dainik Bhaskar Publication-one finalist award.

     

    BBDO New York, BETC Paris and Heimat Berling Germany were the most awarded agencies with six Gold medals each at the Montreux Festival 2017.BBDO’s Golds were for Snickers, AT&T, Lowe’s, Sandy Hook. BETC were awarded for their creations for Evian, Canal+, Air France, Addict Aide, Leroy Merlin. Heimat received Golds for their work for Hornbach, FDP and Otto.

     

    This year, the Golden Award of Montreux received more than 3,400 entries from 38 countries. Results are on goldenawardmontreux.com. As is their tradition, Golden Award Montreux Festival only awards Golds and Finalists with no Silvers and Bronzes.

     

    The  Montreux  International Jury  for 2017 this year included. Carolyn Davis BBDO New York; Olivier TeepeCloudfactoryAmsterdam;Ajay ChandwaniPercept Indiaand Brand Engagement Consultant;DavideBoscacci Leo Burnett Turin;Mark Chalmers Virtue,ViceLondon;Conor Brady Critical MassNew York;JérômeGonfondLes GauloisParis;Philippe Pinel Romance Agency Paris;Jim HilsonAMV BBDO London;Frank BodinHavas WorldwideSwitzerland;JorgBorgwardt Norman Vale New York;Barbara Aparofashion.tvVienna;Christian Orth Merck Frankfurt; Lothaire Burg ARTE TV, Franceand MilkaPogliani ConsultantItaly .

     

    HUL and PHD won a Gold in Best Use of Mobile for their work “Khelogetohjeetoge” ,Colors program “ Shakti EkAstitva” won a Gold in Best Use of Integrated Media, Tree Design’s Print ad for The Heritage School won a Gold in the Non-Profit Category, JagranPrakashan won a Gold in the Best Use of Print Media for “A newspaper invests in the future of the country” while Mathrubhumi won a Gold for their Corporate Film “Yatra”.

     

    Finalist winners of PHD/HUL were for Sunlight, Baby Dove, Rin Career Academy, Online campaign Readyforlife and “Khelogetohjeetoge” in Digital/Interactive,Direct Marketing and Mixed Media categories.

     

    Colors won three Finalists in Humor (IIFA 2016) Special Effects (Naagin Season 2), Campaign (Big Boss Season 10). Jagran Publication won three Finalist Awards in Direct Marketing and Media Promotion for Young Editor, Crowdsourcing and Jagran Film Festival.

     

    Living Foods won two Finalist Awards in Posters and TV Promotion Categories.DainikBhaskar won a Finalist in Events category, Tree Design’s brochure for PVR Cinemas won a Finalist and Mathrubhumi’s film Aarogyamasika won a Finalist in Corporate Image category.

     

    Commenting on the success of Indian companies, Ajay Chandwani Director Percept and Brand Engagement Consultant who was on the International Jury at Montreux said: ” India has been steadily climbing up on the international festival performance in the last few years. Montreux Festival Switzerland has been witnessing a significant rise in participation from India and this year’s haul of 5 Golds and 16 Finalists is India’s best performance yet. It’s also heartening to note the Golds and Finalists from India were in varied Categories like Digital, Mobile, Direct, Design, Print and Film. It is now a matter of time when India will create its own culture of advertising like Brazil, Japan or Thailand.”

     

  • Price Band fixed from Rs 324 to Rs 333 per Equity Share

    Music Broadcast Limited announces launch of Public Offer

    By A Correspondent

     

    Music Broadcast Limited, the company that runs the Radio City FM station network, is coming up with an initial public offer of equity shares of face value of Rs 10 each for cash at a premium. It is scheduled to open on Monday, March 6 and will close on Wednesday, March 8, 2017. The price band for the offer is fixed from Rs 324 to Rs 333 per equity share.

     

    Music Broadcast Limited is promoted by Jagran Prakashan Limited (better know as the Dainik Jagran group). Radio City is the first private FM radio broadcaster in India having grown presence from four cities in 2001 to 37 cities today. These radio stations include Bengaluru, Mumbai, Delhi, Chennai, Pune, Hyderabad, Ahmedabad etc. which were existing stations. The company has acquired 11 additional radio stations under the Phase III policy.In addition to presence in 37 cities, the company has a sales alliance with ITM Software & Entertainment Private Limited which operates Suno Lemon 91.9 FM in Gwalior and Ananda Offset Private Limited which operates Friends 91.9 FMin Kolkata. It also operates 40 online web radio stations in eight languages on its web portal www.planetradiocity.com.

     

    For the six-month period ended on September 30, 2016, Music Broadcast Limited generated a total revenue of Rs 1,382.13 million, EBITDA of Rs 455.09 million and net profit/ after tax as restated for the period of Rs 297.56 million. For the fiscal year ended March 31, 2016, it generated a total revenue of Rs 2,455.06 million, EBITDA of Rs 785.87 million and net profit/ (loss) after tax as restated for the year of Rs 425.07 million. Company’s total revenue, EBITDA, net profit/(loss) after tax, grew at a CAGR of 20.45%, 32.40% and 54.09%, respectively between Fiscal 2013 and Fiscal 2016.

     

  • Well, almost. Meanwhile, Radio Mantra, a venture promoted by Jagran promoters, is like to be merged with Music Broadcast Private Ltd

    Radio City is now a Jagran company

     

    By Sandeep Puraname

     

    It was an Ispat group and  Star India-funded station. And then private equity player India Value Fund Advisors bought a controlling stake in radio station network Radio City. But PE companies normally do not have much of a long-term emotional tuning with their investments. So, after ensuring that Radio City delivers with some success, they’ve sold the station and allied ventures to Jagran Prakashan.

     

    Subject to government approvals, Radio City will be a Jagran Prakash Limited subsidiary. Music Broadcast Private Limtied (MBPL), the company that owns Radio City, will be run independently by its board, and for the now, it’s business as usual.  More importantly, Apurva Purohit will stay as CEO.

     

    With reason: Radio City has demonstrated good revenue growth combined with a strong operating performance, current EBITDA margins of 28% approx will positively impact JPL’s operating margins, according to a communiqué.

     

    Radio City is a leader in the FM radio sector with a presence in 14 of the top 16 advertising revenue generating markets of the country. It has 20 stations across seven states. MBPL’s FY14 revenues were Rs 161.8 crore and the H1-FY15 (unaudited) revenues exhibit healthy growth of 28% in ad revenues.

     

    Although it’s being touted as JPL’s entry into radio, the fact is that the promoters of the Jagran group made an entry into radio with stations in Tier 2 and Tier 3 India way back in 2007. Radio Mantra has a presence in eight markets, and will be merged into MBPL eventually, in fact in this financial year itself.

     

    The acquisition, which happened through an all-cash deal, is expected to provide strong return on JPL’s invested capital. The foray into the high growth radio media segment which is increasing its share of advertising expenditures in India. This ensures that save news television, a sector it exited after it sold most of its stake to Network 18 some years back, Jagran Prakashan Limited has an exposure to all media domains.  According to a senior executive, there are no plans to invest in News TV, as it continues to feel that it is an unprofitable investement.

     

    On Tuesday, the board of Jagran Prakashan Limited (JPL) approved the entry of the company into the radio industry via acquisition of Music Broadcast Private Limited (MBPL). The acquisition is subject to regulatory approvals, including from Ministry of Information and Broadcasting, and execution of binding agreements. As part of acquisition the company is acquiring MBPL’s holding company and fellow subsidiary that provides activations.

     

    Said Mahendra Mohan Gupta, CMD, Jagran Prakashan Limited: “The radio business has witnessed significant growth in recent past and is expected to grow at more that 18% CAGR in the coming years, per KPMG FICCI, This deal will catapult JPL into a leadership position in the radio industry and enable the company to benefit from the rapid growth in radio advertising. Acquisition of Radio City further consolidates our position as India’s leading Media and Communication Group. The radio business will complement our print, outdoor, activation and digital businesses and enable deeper inroads with advertisers both at national and local level.”

     

    Talking on the announcement, Apurva Purohit – CEO, Radio City 91.1 FM said, “JThis augurs well for all stakeholders. Both Jagran and Radio City have been pioneers and leaders in their respective space and this partnership will help augment the growth aspirations of the brand. We look forward to exciting times ahead.”

     

    As part of acquisition the company is acquiring MBPL’s holding company and fellow subsidiary that provides activations. The acquisition will primarily be funded from internal accruals and investments. This acquisition will not impair the company’s ability to distribute dividends.

     

  • The book showcases exclusive pictorial details of the significant monuments, art & craft, tradition and music, which are the cultural heritage of Lucknow city

    Jagran unveils ‘The Cultural Legacy of Lucknow’

    By A Correspondent

     

    Dainik Jagran released its Coffee Table Book titled ‘The Cultural Legacy of Lucknow’. The book was unveiled by honourable Governor of UP, Shri Ram Naik at a gala function in Lucknow last week. The launch function took place at the vintage Clark Awadh hotel of the capital and was replete with prominent bureaucrats and top Jagran Group brass, including the CMD Shri Mahendra Mohan Gupta.

     

    15th in the line of JCTBs, ‘The Cultural Legacy of Lucknow’ in the line of JCTB series, showcases exclusive pictorial details of the significant monuments, art & craft, tradition and music, which are the cultural heritage of the city. This coffee table book documents contemporary Lucknow, which is known for its cosmopolitan lifestyle, modern infrastructure, shopping and tourist destinations that embellish the city. Well researched narratives in the book illuminate the historical and contemporary perspectives that speak volumes about the understandable exclusivity of the city.

     

    Shri Mahendra Mohan Gupta said, “Jagran Prakashan Ltd. is publishing coffee table books for last six years. I am proud that time and again we come up with such illuminating books on different genres.”

     

    Editor and COO of i-Next & Project Head of Jagran Coffee Table Book – Alok Sanwal said, “Jagran Prakashan Ltd wishes to contribute to bringing alive the glory of the city of Nawabs to the world through this unique Coffee Table Book, which unfurls the unsung glory of this wonderful city. I thank Sharmishtha Sharma, author, and the entire research, editorial and marketing teams for their outstanding and extensive support throughout.”

     

    Priced at Rs. 1500, this 210-page book is available on Flipkart and Infibeam portal for sale.

     

  • Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement

    Mid-Day CEO Manajit Ghoshal exits

    By A Correspondent

     

    Manajit Ghoshal

    Jagran Prakashan Limited has announced the exit of Mid-Day CEO and Managing Director Manajit Ghoshal.  JPL is the holding company of the Mid-Day group of publications. A letter from Jagran group CEO Sanjay Gupta was sent to all employees to intimate this on Friday, March 1.

     

    Although MxMIndia could not reach either Messrs Gupta and Ghoshal, the parting is said to be with immediate effect. Old Mid-Day hand Cyriac Mathew will hold charge.

     

    Mr Ghoshal saw a steady rise in the organization. Elevated to CEO in 2008 from his position of the CFO, he was also appointed Managing Director of Mid-Day Infomedia in 2009. When the Jagran group acquired the print and digital business of Mid-Day, Mr Ghoshal continued to hold charge of operations even as he reported to the JPL management.

     

    “The old and new management of the news company reposed much faith in him,” said a former colleague, commenting on Mr Ghoshal’s well-spirited reign and how he raised the bar for his colleagues.

     

  • Alok Sanwal, the CEO and Editor at Jagran Prakashan Ltd, discusses the i-next journey and the way ahead

    Jaldi 5 with Alok Sanwal: There’s much acceptance of i-next now

    By Tuhina Anand

     

    Alok Sanwal, the CEO and Editor at Jagran Prakashan Ltd has been spearheading a publication that has been targeting youth in mini-metros. For i-next, the journey has been that of discovering a new niche all together with immense potential. Mr Sanwal discusses the journey taken and the way ahead.

     

    01. How do you see i-next positioned among number of titles and how has it evolved over the years?

    We are very specific in targeting our audience and have a demographically, geographically defined TG of 15-35 age group from mini metros lying in the upper middle socio-economic strata. This has somewhat ensured that there is only sporadic congruence of audience for i-next and other titles in the region. The narrowly defined TG of i-next gives it a chunk of unique and loyal readers. We are comfortably placed both in terms of numbers and revenues. Over the years, our biggest strength has been to know our limitations. As a compact daily, the space crunch is always there; coupled with the fact that it is still a very nascent brand, i-next’s unique, youthful imagery remains our key asset. Our evolution has been firmer, clearer and we are far more focused on our core brand promise and are now more in line with the changing youth sensibilities.

     

    02. It’s been doing well so far… so why the revamp?

    Firstly, a lot has changed around us in the past 5-6 years. When i-next was launched in 2006, the social networking scenario was not a hot cake. Orkut was an infant. My Space was there, but nobody really heard about it. But soon everyone was ‘Facebooked’ and ‘Twittered’. In 2009, we got a survey through IMRB for insights into launching a website for the newspaper and we realized that even in tier 2 metros the digital era was on. Besides social media networking, youth today use it for all sort of things like iTunes, mp3 players, games apps and product & services purchases. The digital era had stuck which is now in its prime. The changes had to be incorporated to address the digital dimension of youth. For example, a page specially dedicated to youth gadgets (‘tech it easy’) has been added to i-next.

     

    The second trigger was an urgent necessity for an extremely clean design with lot of white space. i-next now has a new aerodynamic logo, which reflects the dynamism and energy of youth and a new masthead. The paper design was digitally synchronized. The changed folio has picked up page links of web pages and tweets are shared in widget form. A lot of re-alignment of fonts was also done to make the Hindi English text integration more seamless.

     

    03. Going ahead, what should we expect from i-next in terms of content, circulation and marketing?

    We have always strived to achieve international standards of excellence across every department. Dailies like Le Monde and Gazetta inspire us to set new industry benchmarks. i-next has a very focussed content branding and all our subsequent product extensions will centre around the unique brand core that i next has. Content shall continue to be more interactive, more engaging. Our editorial colleagues are trained to be more of curators of the news rather than the editors, thus channelizing better, the depth and breadth of the news pool. In circulation, new initiatives will be taken, many of them industry first. New reader loyalty schemes shall be floated soon, working on our clearly defined TG. More emphasis shall be laid on brand positioning and bigger activations modules shall be worked out and at least 3-4 big ticket activations shall run throughout the year, some of which, in these markets, have already become more or less synonymous with i next.

     

    04. What has been the response of advertisers to the improved i-next?

    The response from advertisers has been extremely encouraging. Everybody likes it and clients are specifically asking for i-next from amongst all other group publications from Jagran. Last year too was very good and we have grown by 52 percent in advertising revenue in the cities having i-next editions. There is a much greater acceptance of the product now and for majority of local clients i-next is part of their core print media vehicles.

     

    05. Can you talk of two initiatives that did well for i-next last year and which you want to take forward this year?

    Basically we are in entertainment and information arena. Last year we had witnessed a very successful launch of inextlive.com, the digital arm of i-next through iktara, a unique online folk singing contest. The enthusiasm shown by the audience has encouraged us to come up with it season-2, slated for later this year. In education, we organized a mega engineering aptitude seminar in association with one of the leading technical universities of India. It was a major success for us both in terms of revenues, as well as brand positioning. We are already looking for more such initiatives in future.