MxMIndia

Tag: Jagran New Media

  • The ‘My City, My Pride’ campaign with KPMG as knowledge partners will measure cities on 5 key pillars – Healthcare, Infrastructure, Education, Safety and Economy through public participation

    Jagran.com launches campaign to measure City Liveability Index

    By A Correspondent

     

    Jagran.com has launched a new citizen connect initiative – My City, My Pride – to measure and drive development of cities through public participation. The key objective of the campaign is to produce data-driven insights that will help raise citizen awareness and generate ideas of change through collaboration leading to an actionable plan for development of cities.

     

    During the first stage, the programme will invite citizens to score their respective cities across five fundamental pillars – health, infrastructure, economy, education and safety. These scores will be analysed by knowledge partners – KPMG and ICFJ, along with Jagran’s editorial teams. Towards the end of this stage, a City Liveability Survey Report will be published in partnership with KPMG.

     

    Commenting on the launch of the new campaign, Apurva Purohit, President – Jagran Prakashan Ltd. Said: “Being cognisant of our responsibility to be enablers of change, with this initiative we aim to provide robust data driven insights and help solve civic problems at a local level. The idea is to encourage city development in an interactive way through public participation – since no one knows a city better than its citizens. We hope that this platform will act as a catalyst for change by bringing together citizens and administrators, thereby forming communities that identify core issues and develop solutions for a better city”

     

    Added Bharat Gupta, CEO, Jagran New Media: “As a media organisation, we are the voice of the people, and so we want to provide them a platform where they raise their concerns and we can find a solution to their problems in a collaborative way. My City, My Pride is one such initiative from Jagran New Media, where we are engaging users using online and offline mediums and enable action through user participation.”

     

     

  • The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience

    Radio City launches Radiocity.in in Hindi

     

     

    Radio City has announced the launch of its web platform radiocity.in Hindi, becoming the first and only radio network in India to offer an exclusive Hindi website. Radio City was the first radio network In India to take the digital route with the launch of radiocity.in.

     

    Said Abraham ‘Abe’ Thomas, CEO, Radio City: “Regional language internet users have been growing at a much faster pace than English with 38 per cent of the total Indian internet user base expected to comprise of Hindi users by 2021. Organic engagement for local content is comparatively higher and we want to tap into this potential while providing our regional users the ease and accessibility to content in Hindi.”

     

    Commenting on the launch of the regional platform, Rachna Kanwar, COO, Digital, Jagran New Media said: “As we expand into more cities and genres this year, the first logical extension online will be to make our content available to listeners in their preferred language. As a large chunk of our audio content is in Hindi, it only follows that we make this option available to listeners who consume content in Hindi. This is a first of its kind initiative towards language personalization by any FM network in the country and we hope to further diversify into multi-lingual offerings in the future.”

     

     

  • Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes

    Radio City to offer curated playlists on Apple Music

    By A Correspondent

     

    Radio City 91.1FM has tied up with Apple Music offer thematic playlists to the latter’s users. Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes.

     

    Said Abraham Thomas, CEO, Radio City 91.1 FM: “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilise these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media: “Radio City’s tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City’s analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.”

     

  • 43 web radio stations, 8 languages, 2700 + podcasts on Radiocity.in

    Radio City expands digital offering in India

    By A Correspondent

     

    Radio City has announced a strategic expansion of its digital presence with radiocity.in. As a part of its digital strategy, listeners will be able to enjoy select terrestrial shows, along with exclusive digital content on Radio City’s web avatar. RadioCity.in will see best of terrestrial and web radio shows and will serve as the e-face of Radio City’s 39 stations.

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media (Radio City is part of the Jagran group): “radiocity.in will be an integral part of our mobile-first approach. It will allow our listeners to listen to their favourite terrestrial content, in addition to the 43 web-exclusive stations, right on their digital devices, wherever they want, whenever they want. Our new digital strategy will also see us adding more content, across languages to our existing digital bounty, in order to make the platform more relevant to listeners across different geographies. This will truly allow us to cover the kona kona of the country.”

     

    Added Abraham Thomas, CEO, Radio City 91.1 FM: “At Radio City we have always believed in creating clutter breaking content across platforms for our listeners globally. RadioCity.in solidifies our position as the forerunner in the digital space while helping us retain us the numero uno spot across social media platforms. We are happy to provide our listeners with an all new digital experience which is a perfect blend of entertaining music and engaging content.”.