MxMIndia

Tag: Jagatjit Industries Limited

  • The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&RÂ’s Delhi office

    Rediffusion Y&R wins creative and digital mandate of its Aristocrat Whisky portfolio

    By A Correspondent

     

    Rediffusion Y&R has won the creative and digital mandate of Aristrocat Whisky. Its mandate comprises the Aristocrat Whisky brands, namely Aristocrat Premium Whisky, AC Black Whisky, AC Neat Whisky, AC S EK C Whisky, Aristocrat Whisky.

     

    The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Delhi office.

     

    Said Anant Iyer, COO, Jagatjit Industries Limited: “Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch. We found their creative most strategic and fresh in media dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights.”

     

    Added Navonil Chatterjee, Chief Strategy Officer- Rediffusion Y&R added: “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now.”

     

  • Expands pan-India team to more than 250 people and moves to a larger office in Delhi

    WATConsult expands Delhi ops; reports new wins

    By A Correspondent

     

    WATConsult, a part of the Dentsu Aegis Network, has expanded its Delhi operations and has added five new accounts to its portfolio along with strengthening its team and moving to a larger office.

     

    The wins include the digital and social media mandate of IICE Vodka, Lybrate, Centre for Digital Financial Inclusion (CDFI), Indraprastha Apollo Hospitals and Boston Scientific Corporation of India (BSCI). All these accounts will be handled by the Delhi office which has moved to new 100+-seater office in Saket.

     

    Indraprastha Apollo Hospitals and CDFI were both multi-agency pitches and WATConsult won the digital and social media mandate for each of them.

     

    IICE Vodka, which is part of Jagatjit Industries Limited, has launched two new flavours. WATConsult will be managing the social and digital mandate of these brands, including their online community Pouritout.com.

     

    Commenting on the wins Rajiv Dingra, Founder and CEO, WATConsult said, “After expanding our Mumbai office, we are now focussing on expanding and building our Delhi operations. Our new office is setup to accommodate a team of 100+ people. We are glad these brands believed in us and our work and gave us an opportunity to work with them. We look forward to serve them diligently and whole-heartedly.”