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Tag: Jackie Shroff

  • Features Jackie Shroff and Archana Puran Singh

    Flipkart rolls out in new campaign

    By Our Staff

     

    Flipkart has attempted to reinforce its its position as a e-commerce destination with its latest promise of ‘Har need ke liye best deals’. This message has been brought to life in its latest campaign featuring Archana Puran Singh and Jackie Shroff, in a set of two ad films.

     

    Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

     

    Speaking about the new campaign, Dushyanth Jayanty, Vice President, Marketing, Flipkart, said: “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”

     

    Added Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett: “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”

     

  • Tanmay Bhat and team think out of the box once again

    Cred gets Jackie Shroff for next ad film

    By Our Staff

    Big bang advertiser (and also a payment convenience provider) Cred has launched a new campaign in continuation with its official sponsorship with IPL 2021. After the first ad film went viral featuring Rahul Dravid in an angry avatar, the next ad film has Jim Sarbh and Jackie Shroff in a never-seen-before personas.

    The ad films have been produced and directed by Early Man Film. The campaign was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. Karan Malhotra has composed the music for the films.

    Said Kunal Shah, Founder and CEO, Cred: “We are happy to continue our association with the IPL for the second year in a row. At Cred, we believe in rewarding good financial behaviour. With this campaign, we want to instil our message of the importance of financial literacy and educating viewers on the rewarding benefits of practising responsible financial behaviour. ”

    Added Ayappa, Director and Co-Founder, Early Man Film: “It’s that time of the year when we collaborate with our favourite heroes from the 90s and make them do strange, yet wonderful things for Cred. I hope everyone enjoys these films as much as they did the last set.”