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Tag: Jack in the Box

  • The agency will manage the digital duties of Blue Star across social media, e-commerce and search

    Jack in the Box Worldwide wins digital mandate for Blue Star

    By A Correspondent

     

    Jack in the Box Worldwide has bagged the digital mandate for Blue Star. The agency will manage the digital duties of Blue Star across social media, e-commerce and search, using their ability to deliver measurable business impact through the power of content.

     

    Commenting on the win, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “I can’t overstate how excited we at JITB and The 120 Media Collective are to be partnering with an iconic brand like Blue Star as they kick off the next phase of their digital journey. Their ambition and expectation from digital syncs beautifully with our strategy of creating measurable business impact for brands through content. We’re looking forward to a long and successful partnership.”

     

    Remarking on the selection, Girish Hingorani, Senior General Manager – Digital Marketing & Ecommerce, Blue Star Limited said, “The digital and e-commerce market is booming in India, and Blue Star has taken consistent efforts to be part of this growth story. The Company has been focusing on increasing its digital presence, especially with the recent consolidation of all its digital activities under one specialised department, and partnering with Jack in the Box Worldwide was an integral part of this initiative. JITB is a strong digital specialist, and we are hoping to benefit greatly from their contemporary, dynamic and agile approach in this field. The agency has a healthy mix of both young as well as experienced team members, which will bring about diversity in thought processes during the ideation and strategy phases. We indeed look forward to taking our brand’s digital prowess several notches forward in association with them.”

     

     

  • Allen Sollywill be their second mandate from the Aditya Birla Group after Louis Philippe

    Allen Solly appoints Jack in the Box Worldwide as Digital AOR

    By A Correspondent

     

    Jack in the Box Worldwide, the digital agency brandof The 120 Media Collective, has bagged the digital duties for Allen Solly, making it the second mandate from the Aditya Birla Group after Louis Philippe.

     

    The mandate includes all digital duties including multi-platform content creation, content marketing, digital campaign creation, media planning and buying, social media, search engine optimization and analytics, search engine marketing, for Allen Solly and its associated sub-brands, Solly Jeans, Solly Sport and Allen Solly Junior.

     

    Commenting on this development, Sooraj Bhatt, Chief Executive Officer, Allen Solly, said, “Allen Solly’s excited to be partnering with Jack in the Box for our digital mandate after going through an ardent process of shortlisting the best agencies in the digital domain. We chose JITB for their superb editorial content creation abilities, creative supremacy and great credentials. We’re looking forward to doing some great work together and taking Allen Solly to greater heights”.

     

    Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “There’s no greater validation of the value we add to a client’s business than to be awarded an additional mandate from the same company (we seem to be making a habit of it).  After three years of running all things digital for Louis Philippe, it’s a matter of great pride for Jack in the Box to be given responsibility for Allen Solly, thereby deepening our commitment to Madura Garments and the Aditya Birla Group.”

     

  • In his new role, Abhishek will oversee both, Mumbai and Delhi operations

    Jack in the Box promotes Abhishek Razdan to EVP & National Business Head

    By A Correspondent

     

    Abhishek Razdan, till recently Senior Vice President and Mumbai Business Head, has been promoted to Executive Vice President and National Business Head of Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, with immediate effect. In his new role, Abhishek will oversee both, Mumbai and Delhi operations, as well as client relationships in Bangalore. He will have overall responsibility for driving business growth and profitability as well as for strategic evolution. Mairu Gupta, Vice President & Business Head – Delhi, will continue to run Delhi operations, reporting to Razdan.

     

    Razdan joined Jack in the Box Worldwide as Head of Business Management in July 2012 and was promoted in 2013 to Business Head for Jack in the Box Mumbai after helping restructure and give focus and depth to the agency. He went on to demonstrate deft account management skills and business acumen and was a crucial part of big account wins including Pond’s Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Abhishek also championed the development of the Louis Philippe relationship, growing it into one of the agency’s most strategically robust, creatively exciting and award-yielding and financially rewarding clients.

     

    “Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space.  The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact.  Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an “if” but a “when”. We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals”, said Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.

     

    Armed with a Masters in Communications Management from Symbiosis, Pune, Abhishek has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury’s, to name a few.

     

  • Ends four-year stint, last as Business Head, Jack in the Box Worldwide & Executive Vice President (Digital), 120 Media Collective

    Prashanth Challapalli exits Jack in the Box

    By A Correspondent

     

    Prashanth Challapalli

    Jack in the Box has announced the quitting of Prashanth Challapalli, Business Head, Jack in the Box Worldwide & Executive Vice President (Digital), 120 Media Collective.

     

    Mr Challapalli was instrumental in setting up Jack in the Box as the content-for-brands arm of Bang Bang Films, which evolved into the digital agency brand of The 120 Media Collective. Adds a communique: “As the Founding Employee of Jack in the Box, Challapalli led its growth from startup to one of South Asia’s most respected and heavily awarded digital agency brands. Additionally, he oversaw the development and setup of video content production capabilities; fashion media brand, STRUT120 and other digitally rooted initiatives at The 120 Media Collective.”

     

    Roopak Saluja

    Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective says, “Jack in the Box is what it is today thanks to Prashanth and the passion he put into building the brand. Our trajectory from hereon will be a testament to the foundation he built since 2009. That aside, his support and partnership to me has been of paramount importance in transforming what was just a commercials production company into a multi-platform content creator strongly rooted in film and digital capabilities. His next company has no idea how lucky they’ve gotten in getting him to join them. I wish him unlimited success ahead.”

     

    On his move, Mr Challapalli said, “It has been a fantastic experience building Jack in the Box and the other verticals within The 120 Media Collective. The people, the awards, the brands are some of the best in the industry.”

     

    Prior to joining Jack in the Box, he was Associate Vice President, Publicis Ambience. In earlier assignments, Mr Challapalli has been with Dentsu, Bates, Rediffusion Y&R, Lowe and Ogilvy.

     

    According to the company release, announcements on next steps at Jack in the Box Worldwide and The 120 Media Collective will be made public over the next few days. In the interim, Abhishek Razdan, Head of Business Management, will run things at JITB reporting directly to Mr Saluja.