MxMIndia

Tag: Jack in the Box Worldwide

  • The agency will handle the digital mandate for Pedigree, Whiskas and IAMS

    Jack in the Box wins Mars Petcare mandate

    By A Correspondent

     

    Jack in the Box Worldwide has won bagged the digital mandate of Hyderabad-based Mars Petcare in a multi-agency pitch. The agency will handle the digital duties of three of their leading products – Pedigree, Whiskas and IAMS. The mandate includes creative duties, content creation, social media and SEO services. Jack in the Box Worldwide, will elevate/build the brands presence across leading social media platforms and help expand the brands to reach out to newer target audiences.

     

    Speaking on the win, Rishi Sen, Managing Partner, Jack in the Box Worldwide said: “We are extremely excited to partner with Mars Petcare to drive their digital initiatives in India. The pet care market in India is rapidly growing at a CAGR of 13.9% and we see this as an opportunity to position Mars Petcare right at the top of the awareness funnel. In the next 12 months, we will focus on driving top-of-mind recall and commerce through content and collaborations.

     

    Added Ganesh Ramani, General Manager, Petcare – Mars International: “Jack in the Box stood apart with their strategic thinking and creative capabilities. The pet care industry is growing at a rapid pace and partners just like JITB can bring agility with the right strategic acumen to the table. We look forward to creating some memorable campaigns together in the months to come”

     

     

  • The agency will manage the digital duties of Blue Star across social media, e-commerce and search

    Jack in the Box Worldwide wins digital mandate for Blue Star

    By A Correspondent

     

    Jack in the Box Worldwide has bagged the digital mandate for Blue Star. The agency will manage the digital duties of Blue Star across social media, e-commerce and search, using their ability to deliver measurable business impact through the power of content.

     

    Commenting on the win, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “I can’t overstate how excited we at JITB and The 120 Media Collective are to be partnering with an iconic brand like Blue Star as they kick off the next phase of their digital journey. Their ambition and expectation from digital syncs beautifully with our strategy of creating measurable business impact for brands through content. We’re looking forward to a long and successful partnership.”

     

    Remarking on the selection, Girish Hingorani, Senior General Manager – Digital Marketing & Ecommerce, Blue Star Limited said, “The digital and e-commerce market is booming in India, and Blue Star has taken consistent efforts to be part of this growth story. The Company has been focusing on increasing its digital presence, especially with the recent consolidation of all its digital activities under one specialised department, and partnering with Jack in the Box Worldwide was an integral part of this initiative. JITB is a strong digital specialist, and we are hoping to benefit greatly from their contemporary, dynamic and agile approach in this field. The agency has a healthy mix of both young as well as experienced team members, which will bring about diversity in thought processes during the ideation and strategy phases. We indeed look forward to taking our brand’s digital prowess several notches forward in association with them.”

     

     

  • The mandate comprises all services including brand strategy, social media, search, listening and creative duties

    Jack in the Box Worldwide to manage digital duties of ITC’s Dermafique

    By A Correspondent

     

    Jack in the Box Worldwide will manage the digital communication duties for Dermafique from ITC. The mandate comprises all services including brand strategy, social media, search, listening and creative duties.

     

    Commenting on this, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “Dermafique is one of the few Indian premium skin care brands and we are thrilled to partner with them on their journey. What’s especially exciting is that Dermafique is a digital first brand and we look forward to creating content that consistently delivers business impact for them.”

     

     

  • The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties

    Jack in the Box bags digital mandate for Parachute oil variant

    By A Correspondent

     

    Jack in the Box Worldwide has won the digital mandate for Marico’s Parachute Advansed Coconut Crème Oil (couldn’t fit such a long name in the headline!). The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties.

     

    Commenting on the win, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “Parachute is an iconic brand in India and we are delighted to work on its latest innovation Crème Oil. The team at Marico is extremely committed to digital and what it can deliver for the brand which is in perfect sync with our philosophy of creating content for business impact. We look forward to creating content that delivers business impact for Crème Oil and firmly establishing the brand in the hearts and minds of consumers.”

     

     

  • Jack in the Box Worldwide in collaboration with TaMo launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch

    Tata Motors collaborates with Jack in the Box Worldwide to create a unique social campaign

    By A Correspondent

     

    On the  March 7, TAMO, Tata Motors’ sub-brand, launched RACEMO, a two-seater, fully connected, sports coupe at the 87th Geneva International Motor Show.Meanwhile, in the digital sphere, Jack in the Box Worldwide in collaboration with TAMO launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch.

     

    Said Kaizad Pardiwalla, President, Jack in the Box Worldwide, on the campaign: “Our brief was to create tremendous hype and fan following for the car prior to its launch. However, we couldn’t reveal the name of the car, show the car, talk about the brand, or even reveal the fact that it was a car at all. A challenging brief like that deserved an out of the box response. That response was Cemora – a girl who took social media by storm.”

     

    Added Sujan Roy, Head Marketing, Passenger Vehicles – International, Tata Motors: “This was our first association with Team JITB. From our initial interactions, we found that the team has a deep and fundamental understanding of the digital medium and how to leverage it for maximum effect for the task at hand.”

     

  • It was created by communications agency Jack in the Box Worldwide on the occasion of International Crossword Day on December 21

    Wai Wai Noodles create waves on Crossword Day

    By A Correspondent

     

    Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by communications agency, Jack in the Box Worldwide on the occasion of International Crossword Day on December 21. To reach out to their audience, Wai Wai ran a food crossword contes  on the Facebook and Twitter handles of Wai Wai India.

     

    Crosswords were put up on both the platforms and people had to use the clues to get the answers that were all about FOOD! Ten lucky winners from Twitter and five from Facebook took home gift vouchers. The contest was a hit on social media and reached close to 55,000 people with an engagement of 13,368. On Twitter, the #WaiWaiCrossword contest gained more than 121,000 impressions! The brand received over 4,000 tweets, 5,000 replies at an engagement rate of 14%!

     

    Said Kaizad Pardiwalla, President, Jack in the Box Worldwide: “With the festive season on and everyone talking about Christmas and New Year, we wanted the concept to be original and unique. A crossword and snacking both go hand in hand. So we combined the game with food and came up with the #WaiWaiCrossword contest.”

     

  • Jack in the Box opens office in Delhi and announces appointment of Delhi and Mumbai business heads

    Jack in the Box elevates Abhishek Gupta, appoints Mairu Gupta to head Delhi

    By A Correspondent

     

    Jack in the Box Worldwide, the integrated communications brand of The 120 Media Collective with clients including Pepsi, 7Up, Louis Philippe, Nivea, Epic TV and EkStop, has opened an office in Delhi and brought Mairu Gupta on board as Vice President & Business Head, Delhi. Abhishek Razdan has been promoted to Senior Vice President & Business Head, Mumbai.

     

    Both Mr Razdan and Mr Gupta will report directly into Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.

     

    Mr Razdan has headed client servicing at Jack in the Box for over a year. Mr Gupta was  most recently at SapientNitro as India Marketing Lead.

     

    Roopak Saluja

    On this new dual Business Head structure and the setting up of the Delhi office, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective said: “The value a Delhi-Gurgaon presence will bring to our PepsiCo mandate is unquestionable. While that’s the immediate driver of the decision, we’ll be pitching agressively and responding to long-time requests to establish a presence there, allowing us to ramp up to a mid-size office by the end of the year. This dual decentralized structure makes perfect sense in the evolution of JITB, lead by two very competent professionals who are not only extremely passionate about delivering strategic and creatively excellent work but have proven abilities in nurturing client relationships with a long-term strategic view.”

     

    Said Chief Talent Officer Heather Gupta: “Expanding into Delhi is a natural progression for us.

     

    We are delighted to be able to expand our footprint, geographically, and I am confident that under Mairu’s leadership, our Delhi office will soon become a force to be reckoned with.”

     

    MxMIndia View: Hmmm. Delhi-NCR is where the action, er, moolah is!