Following the launch of its campaign in 2018, Lay’s has launched the second phase of its campaign, ‘The Real Flavours of Life’.
Said Dilen Gandhi, Marketing Director, Western Snacks Category, PepsiCo India: “Having launched the campaign last year successfully, it is extremely encouraging to see ‘The Real Flavours of Life’, that carries a powerful message, find resonance amongst the consumers. We hope that with the second phase of the campaign, Lay’s continues to nudge people towards celebrating moments, high and alive. With this campaign we are proud to have channelized the energies of youth to enjoy the real flavours of life.â€
Added Senthil Kumar, Chief Creative Officer, J Walter Thompson India: “We wanted to draw the youngsters’ attention away from the virtual to the real in a young, light and ‘Lay’s’ way. And it makes me extremely proud to see that our campaign ‘The Real flavours of Life’ found wide acceptance amongst the youth last year.  With the second ad in the series going live, we wish to keep the momentum going and make more youngsters realise the importance of immersing in the real.â€
Photographer Jimmy Nelson has launched a bid to preserve cultural diversity by issuing the caution ‘Blink. And they’re gone’. A campaign has been conceptualized and created in a joint effort between the India and Amseterdam offices of J Walter Thompson.
The campaign kicked off with a short film that is made using over 1500+ photographs taken by Nelson during his journeys across the world. The film was directed by JWT India’s Chief Creative Officer, Senthil Kumar, working closely with JWT’s Global Creative Lead, Bas Korsten, who is based in Amsterdam.
Said Nelson: “If we let the cultural identity of the indigenous people disappear now, it will be lost forever. It’s literally a case of BLINK and they’re gone. And if this happens, we will lose one of the most valuable assets we have – our rich human cultural diversity and heritage. The depth and wealth of our humanity will shrink. This must not happen. Our collective cultural identity is too valuable to be destroyed by homogenization. We must unify and fight to support indigenous cultures and take personal pride in the myriad of their cultural traditions that are still to be found on the planet today.â€
Added Senthil Kumar, Director of the film & Chief Creative Officer, J Walter Thompson India: “It was a huge honour to collaborate with legendary photographer Jimmy Nelson and direct this all important film. It was life-changing to travel far and wide across the indigenous earth, through each one of Jimmy’s stunning photographs. The ambition is to share the cultural evolution of these remote and ancient indigenous cultures in a mind blowing form, which will move every viewer to share the experience with the world.â€
J Walter Thompson India has announced senior leadership changes. Kishore Tadepalli takes over as the head of JWT Mumbai ith Rajesh Gangwani, head of JWT Mumbai moving out to explore other avenues.
Tarun Rai
Commenting on Gangwani, Tarun Rai, CEO J. Walter Thompson said, “Rajesh has been a ‘lifer’ at JWT, having started his career with us in 1991 at our Mumbai office. He grew through the ranks and got the opportunity to head our Bengaluru office in 2008 and was given the additional responsibility of Chennai in 2011. He came to head Mumbai in 2014. Under his leadership, JWT Mumbai has diversified its capabilities and built a very strong team. The office has shown strong growth since he took over. Rajesh has had an excellent career with us and I thank him for his contribution to the agency over the years and wish him the very best for the future.â€
Kishore Tadepalli
Tadepalli has around three decades of experience in advertising and marketing communications and is currently the Senior Vice President & Managing Partner of JWT Bengaluru. Having worked in JWT Mumbai in an earlier role, he has a deep understanding of the market, clients and their business challenges.
Kundan Joshee
Meanwhile Kundan Joshee takes over from Kishore as the head of JWT Bengaluru. In his long career he has worked on brands like Samsung, Pepsi, Slice, Tropicana, Aquafina, Zee TV, Vodafone, Maruti Suzuki, Whirlpool, Sony, National Geographic, Fox Life, Apollo Munich to name a few. He joins from Cheil Worldwide.
The changes come into effect from October 15, 2018.
Forevermark has launched the ‘The Better Half Within’ campaign which is a reflection of the poised, powerful, and self-determined personality of the woman of today.
The campaign film has been developed and conceptualised by J. Walter Thompson India (JWT, India) and the media agency for the campaign is Mindshare. It has been produced and directed by Native.
Added Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson: “J Walter Thompson’s campaign for Half Carat Diamonds from Forevermark is based on a simple insight – whenever a woman is about to give up on her dreams, something deep within her urges her to go on. This is her better half. Half carat diamonds from Forevermark are a tribute to this bold, bright and beautiful better half within every woman. The television commercials tell two charming stories of a doctor and a food blogger who harnessed their inner better halves. Through TV, film, print, radio and digital, the campaign will urge every woman to let her better half shine.â€
Goodknight Cool Gel has launched a new television commercial which is a parody on a popular old Hindi song – Hai re Hai.The ad campaign is conceptualised by J Walter Thompson (JWT) India
Speaking on the ad campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL) said, “Goodknight is a brand that has its focus on consumers bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.â€
Added Rajesh Gangwani, Managing Partner J. Walter Thompson, Mumbai: “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel which is non-sticky & has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging & catchy sing song between the family members.â€
The Times of India has appointed J Walter Thompson India as its creative agency. The business was awarded after a highly contested multi-agency pitch, notes a communique. The account will be handled out of the agency’s Delhi office.
Sanjeev Bhargava
The agency will handle all mainline advertising and services including the digital mandate for the English daily by being its strategic and creative partner.
Commenting on the appointment, Sanjeev Bhargava, Director, Brand TOI said: “The strategic thinking that J Walter Thompson has contributed to business building coupled with a multi city high powered creative and servicing capability is what has made them the best choice for us. I am hoping for great work to come from this partnership.â€
Joy Chauhan
Commenting on the win, Joy Chauhan, Senior Vice President and Managing Partner, J Walter Thompson Delhi said: “The Times of India has been one of the most precious wins for JWT Delhi in the recent past. It is precious because it is one of the biggest and the most iconic brands of India. We all know that this great publication is so much more than just a newspaper. The brand’s contribution towards the Indian society is second to none. We look forward to creating some path breaking work for this iconic brand.â€
The best moments are those when you decide to let go, choose to act, follow your passion – nothing holds you back. It’s summer, and this is the theme of the new Pepsi ad.
Speaking on this campaign, Vipul Prakash, Senior Vice President, Beverage Category, PepsiCo India, said: “Through the Moments campaign, we have once again taken a progressive approach to truly reflect today’s generation with a relatable packaging innovation. ‘SochaNahiJi Gaya, Pepsi Thi, Pi Gaya’ is our campaign philosophy and we see our purpose in being able to seed spontaneity in the life of our new age consumer. At PepsiCo, we have always celebrated packaging, which is our strongest asset, and a key driver for our Shelf to Media approach. We are confident that our Moments campaign will truly make Pepsi stand out on the retail shelves.â€
Added Senthil Kumar, Chief Creative Officer, J Walter Thompson India:”Pepsi has always been an iconic brand that mirrors millennials and creates popular culture. This summer Pepsi is celebrating the spontaneity that defines today’s generation, with a set of three summer special commercials that capture how icons and new age consumers themselves are seizing the moment and doing it with a swag that represents the great taste of Pepsi. The insight remains the same as our ‘Pepsi Thi Pi Gaya’ campaign; there are some things in life that you can’t say no to, a chilled bottle or a chilled can of Pepsi.”
JWT India has announced the appointment of Sambit Mohanty as National Creative Director. He will be based out of the Delhi office.An alumnus of the Indian Institute of Mass Communication (IIMC) New Delhi, Mohanty has spent 18 years in the advertising and design industry. Said Senthil Kumar, Chief Creative Officer, on the appointment: “Sambit was the youngest and more importantly the hungriest of all the potential creative leaders we considered for the NCD role, based in Delhi. He will work with me and ignite fresh energy into the JWT India creative product.He has the ambition and the drive to champion pioneering ideas and path breakin solutions for all our clients.â€
J Walter Thompson India has announced senior management changes. With Sanjeev Bhargava, head of JWT leaving for a career outside advertising, the opportunities opened up.
Tarun Rai
Commenting on Bhargava, Tarun Rai, CEO, J Walter Thompson Company South Asia said; “Sanjeev has done an excellent job in growing JWT Delhi. He is a fantastic professional and has had a stellar career in advertising. He now leaves to start a new career in media and I am sure he will do a great job. I thank him for all that he has done for us and wish him the very best for the future.”
Commenting on the new roles, Rai said, “Joy, Babita and Kishore have been performing exceptionally well. They are at a stage in their careers where they have a great balance of experience and youth. I am really happy that, as an organisation, we are able to provide opportunities, at the right time, for people to grow. This is also a reflection on the bench strength of JWT. And a signal to all our employees that whenever there is any opportunity in our company we will first look at internal candidates. I am confident that the three of them will continue to perform at the highest level.”
Joy Chauhan, currently head of JWT Bengaluru, will take over as the head of JWT Delhi operations. Kishore Tadepalli, who has been JWT’s head of Hindustan Unilever business, takes over from Joy as head of JWT Bengaluru.  And Babita Baruah gets independent charge of JWT’s business unit – Power of One (PO1) – that handles a large number of PepsiCo’s flagship brands. Baruah will now report in to Rai.
The changes come into effect from January 1, 2017.
Parag Milk Foods Ltd has awarded its creative mandate for Gowardhan Ghee and Go Cheese to J Walter Thompson India following a multi-agency pitch. The account will be handled by the Mumbai office. JWT won this account purely on the back of high quality strategic and creative presentation and due to the strength demonstrated in expanding the ideation to a 360 degree horizon.
Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd asserted, “JWT works with a Think Global, Act Local, mindset with deep rooted understanding of the Indian market. The agency has in depth knowledge and understanding of consumer behaviour that will help as a catalyst not only in creating effective advertising but the entire holistic communication campaign around both the brands. The categories will get the desired impetus with a fresh perspective and new thinking.â€
Adding on the new partnership, Akshali Shah, VP- Strategy-Sales & Marketing said, “With the kind of pitch that JWT made and strategic roadmap they presented, I am confident this partnership will help create path breaking impactful communication and help us expand to next horizon categories in the consumer space of dairy business. Product innovation is our foundation and we thrive on the same, similarly out of box thinking is JWT’s uniqueness.â€
The mandate is to provide strategic and creative for their two flagship brands – Gowardhan Ghee & Go Cheese. The agency will handle all mainline advertising and services for the brands. In addition to this, JWT Design also bagged the packaging design duties for Gowardhan Ghee and Go Cheese.
Speaking on the wins, Samarth Shrivastava, Vice-President and Executive Business Director, J. Walter Thompson, Mumbai, said, “Gowardhan and Go are well established brands with a rich heritage in the Indian market. Our ambition will be to ensure that both brands become market leaders in their respective categories and continue to leverage the strong values of trust and purity that come with Parag. We look forward to partner them and create unique ideas and communication that is relevant to the category and thus more impactful.â€
Internet and technology conglomerate LeEco has launched its first TV campaign for its second generation ‘superphones’ Le 2 and Le Max2. The TVC demonstrates the superior specifications of the two superphones including LeEco’s patented CDLA technology.
“We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem,†said Manish Aggarwal, Vice President – Marketing Communications, Smart Electronics Business, LeEco India.
The TVC has been conceptualized and created by J Walter Thompson India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on August 10, 2016 across 60+ channels.
“Today’s youth is constantly living in tomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is King and the youth it’s biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future,†said Joy Chauhan, Managing Partner, JWT Bangalore.
J. Walter Thompson has featured at the No. 1 spot of the Gunn Report India agency ranking 2015. Contract Advertising, part of the J. Walter Thompson South Asia group ranked No. 3. This puts J. Walter Thompson South Asia group in an enviable position in this year’s Gunn Report India agency rankings.
“To have two of our group companies right at the top of the creative charts is really satisfying. This is an unprecedented achievement. I am really proud of the fantastic teams led by Senthil and Ashish,†says Tarun Rai, CEO, J. Walter Thompson South Asia.
J. Walter Thompson topped the ranking with maximum number of points in film (7) and for ‘All Guns Blazing’ for the work done by its offices in Mumbai & Bangalore.
Senthil Kumar
Newly appointed Chief Creative Officer of J. Walter Thompson India, Senthil Kumar said, “It’s a great start to the year with J. Walter Thompson India topping the Global Gunn Report India agency ranking. We have always gone in with all guns blazing for our clients with sharp ideas that strike the bullseye more often than not. And this honour only proves that my team has not just delivered the goods in the market place but also come out shining and with all guns blazing at the 2015 Gunn Report.â€
“We have won India’s only global recognition in Digital, Mobile and Social categories along with an All Guns Blazing performance in Film on the world stage. And we will work harder to stay on top of our game and build the reputation of J. Walter Thompson as the most creative agency in the country and beyond. Huge Congratulations to everyone at JWT India and also to Ashish and his fabulous team from Contract for making it to the Top 03 in the 2015 Gunn Report. Here’s to the work that will result in many more creative cheers and make our Country proud, our Clients succeed and take the business of big ideas to even greater heights,†he added.
Contract’s ranking of No. 3, comes with its overall tally of 6, with again the maximum score for Films.
Ashish Chakravarty
Expressing his happiness, Ashish Chakravarty, NCD, Contract Advertising says, “While I am quite happy about the Gunn report rankings, I believe that awards (and therefore such rankings) are the by-product of the passion, and rigor that we put into our work. And the chemistry we create, with our colleagues and clients. The teams at Contract have been doing just that, since we came together, in 2013. So the many creative awards, new business wins, and rankings, only go to show that we are doing it right. Maybe.â€
