MxMIndia

Tag: ixigo

  • To explore flavours of India through popular train journeys

    Ixigo launches campaign #TrainKaSwad

    By Our Staff

    Travel app Ixigo has rolled out a campaign #TrainKaSwad in collaboration with food YouTuber and blogger, Gaurav Wasan to explore best of Indian street food through train journeys. The video series will showcase train adventures across India, covering Indian cities and discovering food vendors and famous delicacies.

    Said Aloke Bajpai, CEO & Co-founder, Ixigo: “Train journeys give travel a whole different feel and very few modes of transport can compare to the thrill of train travel. It’s the perfect way to experience the unique, diverse and cultural experiences that Indian cities have to offer. Through this new campaign our focus is to bring people closer to the real India through a great Indian rail adventure.”

  • The video titled ‘Naye Safar Ki Shuruaat’ showcases Sanjay Mishra reminiscing about fun-filled train journeys in the pre-Covid world and inspires Indians to look forward to a brighter future as we get ready to  travel again

    Ixigo video celebrates dawn of new train journeys

    By A Correspondent

     

    Travel app ixigo in collaboration with renowned bollywood actor Sanjay Mishra has launched a campaign to celebrate the start of train journeys amid Covid-19, highlighting the importance of safety and caution.

     

    The video titled ‘Naye Safar Ki Shuruaat’ showcases Sanjay Mishra reminiscing about fun-filled train journeys in the pre-Covid world and inspires Indians to look forward to a brighter future as we get ready to  travel again.

     

    Notes a communique: “A recent survey done by travel app ixigo with over 5000 respondents  revealed that 57% of the respondents are willing to travel immediately after the lockdown and 77% will prefer travelling via train over other modes of transport. However as travel normalises, for the majority of the travellers, safety and hygiene measures have become  a top priority for all while planning a trip.”

     

     

  • ixigo money is the only travel cashback program allowing 100 per cent usage

    New ixigo ad campaign targets gimmicky travel cashback schemes

    By A Correspondent

     

    Travel marketplace ixigo has launched its new brand campaign with the slogan #FullPaisaVasool across media. The campaign empathises with travellers who receive a lot of cashback money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions. On ixigo, travellers booking flights can earn ixigo money on flight bookings and also spend 100 per cent of their ixigo money balance on their next booking.

     

    Announcing the campaign launch, Aloke Bajpai, CEO and Co-founder ixigo, said: “Gimmicky travel cashback programmes should not exist because they hurt the credibility of the entire industry. At ixigo, we believe in transparency as one of our core values, so it was natural for us to be disrupting how loyalty and cashback works in our industry! We want every traveller to get 100% value for their money by being able to use all the cashback that they earn on their next flight booking, irrespective of which travel seller they choose to book the ticket from, on our app.”