By Our Staff
General entertainment channel Colors has acquired the rights for quiz show ‘The Big Picture’. The channel has signed actor Ranveer Singh who is to make his television debut as the host. The quiz show for which Byju’s will be presenting sponsor will also be available on Voot and Jio TV. The channel will work in association with Banijay Asia and ITV Studios Global Entertainment B.V.
Speaking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At Colors, it has been our constant endeavour to tread beyond the conventional to provide premium variety content. With a view of bringing new and enhanced entertainment experience for our viewers, we have over the years pioneered diverse genres that include dance reality shows, talent-based shows, stunt-based shows and voyeuristic content. Breaking new boundaries of entertainment, we are extremely excited to announce one of the biggest and differentiated quiz show We look forward to presenting this extremely unique proposition to our viewers which will be helmed by superstar Ranveer Singh. He is a maverick youth icon, who has carved a niche through sheer hard work and excellence of his craft. His youth appeal makes him an instant fit for the show and we are certain that his exuberance and charm will captivate the people of India.”
Added Deepak Dhar, Founder and CEO, Banijay Asia: “Banijay is known for bringing exceptional content, original or international adaptations/acquisitions to its audiences in the country. We are delighted to kick off our partnership with COLORS with the internationally acclaimed ‘The Big Picture’ and are confident that its unique format will garner as much attention in India as it did internationally. Working with a powerhouse like Ranveer Singh is an exciting feat in itself and we are looking forward to creating some quality content that stirs excitement and engagement at the same time.”
Said Ayesha Surty, SVP licensing at Global Entertainment, ITV Studios: “We’re thrilled to have this exciting format in India following other ITV Studios formats like ‘The Voice’ and ‘I’m A Celebrity. Get Me Out Of Here’. ‘The Big Picture’ brings in viewers from home as active participants and sees the return of ‘feel good television’, enhancing family viewing. We couldn’t have asked for a better platform than Colors TV or a more captivating host than Ranveer Singh to bring alive this highly energetic and enthralling show.”
