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Tag: ITV network

  • Themed as 'Connecting Dots…', this new brand campaign will replicate the channel's vision and editorial ethos

    iTV Network seeks to ‘Connect Dots’ via new identity

    By A Correspondent

     

    iTV Network has launched a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and Aaj Samaj. Starting March 16th, Monday iTV Network will also reveal a fresh look.

     

    Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.

     

    Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”

     

    Savvy Dilip, Group CMO, iTV Network, said, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”

     

  • Themed as 'Connecting Dots…', this new brand campaign will replicate the channel's vision and editorial ethos

    iTV Network seeks to ‘Connect Dots’ via new identity

    By A Correspondent

     

    iTV Network has launched a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and Aaj Samaj. Starting March 16th, Monday iTV Network will also reveal a fresh look.

     

    Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.

     

    Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”

     

    Savvy Dilip, Group CMO, iTV Network, said, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”

     

  • A campaign initiated to enable the viewers to see beyond the apparent

    NewsX unveils new campaign to highlight core positioning

    By A Correspondent

     

    Having repositioned itself to bridge the differences between augmented and ground reality of every story, NewsX has unveiled a new campaign advocating the same. The campaign will take the brand values to the next level and will be aided by the launch of a new campaign that will promote the channel’s philosophy at large. With the theme ‘See Beyond…’, the campaign will be a continuation of ‘News. Not Noise’, the defining value of the English news channel.

     

    Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “NewsX is evolving. We are overwhelmed with NewsX success in such a short span of time. We are glad about our acceptance among the viewers. This campaign is a conscious effort to emphasize on facts, not on opinions, devoid of hysteria and sensationalism. This brand campaign will help the brand stand out as a catalyst of fair and unmolded news broadcaster.”

     

    Savvy Dilip, Group CMO, iTV Network, said, “We are delighted to introduce this brand campaign and continue our rich legacy of delivering quality news. This brand campaign will be promoted through 360O platforms comprised of on air, print, outdoor, digital and social media along with interactive viewers engagement activities. We are also optimistic about adding considerable value to all our stakeholders through this brand repositioning.”

     

  • He will be reporting to Kartikeya Sharma, Managing Director, iTV Network

    Dilip Venkatraman joins iTV Network as Group COO

    By A Correspondent

     

    Dilip Venkatraman

    iTV Network has announced yet another appointment in the leadership team by getting on board DilipVenkatraman as the Group Chief Operating Officer, Strategy and Business Development. As part of his new mandate he will be responsible for planning strategic solutions and business development for the network. He will be reporting to Kartikeya Sharma, Managing Director, iTV Network.

     

    Prior to this, Dilip was the award winning CEO of CNN-IBN & IBN7, owned by Network18. With over 23 years of profound corporate experience, including three years in USA he held many key positions at the India Today Group and the Zee Network. A Graduate in Public Administration, he also did his management programme from IIM Bangalore, and the Advanced Management Program from the Harvard Business School, Boston. Dilip believes in leveraging the power of media to energize positive change and shared value creation and has created countless path breaking media initiatives.

     

    Kartikeya Sharma – Managing Director, iTV Network said, ‘I am delighted to welcome Dilipon board as the new Group COO. His strong track record of delivering growth and understanding of the industry, brands and advertisers will be a great asset for us as he joins usat this juncture of aggressive growth.’

     

    On joining the iTVnetwork, Dilip Venkatraman, said, “iTV Network is now at a very exciting point in its journey where it is all set to emerge as the India’s most profitable and largest TV News Network. I am looking forward to drive the growth momentum and add significant contribution to strengthen the network through innovative and effective strategic solutions.”

     

  • As part of the Group CFO mandate, he will be overseeing all aspects of financial operations for the network

    Arun Aggarwal is back at ITV as Group CFO

    By A Correspondent

     

    It lost its Group CEO last fortnight, but it’s got a Group CFO in superquick time. The ITV Network has got on board Arun Aggrawal as the Group CFO. This is Mr Aggarwal’s second stint with the network, after he took for a short stint overseas for the launch of a 24×7 English News Channel. Prior to his overseas assignment, he was holding the same portfolio at ITV Network, for almost two years and was actively involved during the takeover of ‘NewsX’.

     

    As part of his mandate, he will be overseeing all aspects of financial operations for the network. The ITV Network has recently had many senior members of its top deck populated by former IBN Network CxOs.

     

    Welcoming Mr Aggarwal back, Kartikeya Sharma – Managing Director, ITV Network said, “The decades of experience that Arun brings with him is invaluable for ITV Network.  We are positive that Arun’s strong financial leadership in the media and entertainment sector, and his skills and relationships will surely help the network reach the next level.”

     

    On re-joining the network, Arun Aggarwal, said, “It gives me immense pleasure to be back with ITV Network. I am looking forward to an enriching experience again and I am confident to contribute to the growth of the network.”

     

  • As part of his new role, Manoj will be responsible for sales activities at the Network

    iTV appoints Manoj Jagyasi as Biz Head, Regional Channels

    By A Correspondent

     

    Manoj Jagyasi

    ITV Network has announced the appointment of Manoj Jagyasi as Business Head, Regional Channels. As part of his new role, Manoj will be responsible for the sales activities including sales strategy, planning, ad sales operations and revenue generation for the regional channels of India News. He will be reporting to Sanjay Dua, CEO, NewsX & CRO, ITV Network.

     

    Manoj carries more than 13 years of experience in business development and sales across industries; television, radio, internet and FMCG. In his earlier association with TV18 Broadcast Limited he worked as an AVP, where he was the revenue head, India and prior to this, he was the Sales Head, ETV News Network- MPCG & Gujarat. In the past, he was also associated with organizations like India Today (Red FM 93.5) and Hindustan Unilever Ltd. A Bachelor in Commerce, Manoj also holds Post Graduate Diploma in Management from Nirma Institute of Management.

     

    Welcoming Manoj on board, Kartikeya Sharma – Managing Director, ITV Network said, “With Manoj’s expertise and stronghold in managing markets like Delhi, Mumbai, Gujarat and MPCG, I believe he makes the ideal person to drive our sales activities for our regional channels. I am confident that his association with our group is definitely going to bring great value to our leadership.​”

     

    “Manoj has got a vast industry knowledge. His ‘go-getter’ approach and strong relationship with clients and agencies will ensure boost in sales revenues.” said Sanjay Dua, CEO, NewsX & CRO, iTV Network.

     

  • News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team

    iTV network appoints MSL for its PR

    By A Correspondent

     

    News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. iTV Network with its two national news channels News X and India News, four regional news channels India News (Haryana, MP & Chhattisgarh, UP & Uttarakhand and Rajasthan), two newspapers- Sunday Guardian and Aaj Samaj and various digital assets is going through an expansion phase and aims to emerge as the biggest independent news network in the country.

     

    The Network employs more than 2000 people across 25 bureaus and offices in India. With a reach of 91 million viewers & readers across the country the umbrella brand has.

     

    Savvy Dilip, Group CMO, iTV Network, said, “We were looking for an agency with expertise in the media segment and found MSLGroup to be the most effective and credible one. We are optimistic that this association will further boost the aggressive growth track we are set to follow.”

     

    Jaideep Shergill

    Added Jaideep Shergill, ‎MSLGroup India CEO: “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner with iTV Network and look forward to take this association to a whole new level with our expertise and media knowledge.”

     

    Meanwhille, an MSL group executive clarified to MxMIndia, that it continues to take care of the PR mandate of the IBN Network (with its news channels like CNN-IBN, IBN7 etc). “But the teams are different,” we are told.

     

  • He will report to R K Arora – Group CEO, ITV Network

    ITV Network appoints Sanjay Dua as CEO, NewsX

    By A Correspondent

    Sanjay Dua

    ITV Network has announced the appointment of Sanjay Dua as the Chief Executive Officer NewsX and Chief Revenue Officer ITV Network. Sanjay, an industry veteran with exhaustive market experience, brings with him formidable credentials and a wealth of knowledge. He will report to R K Arora – Group CEO, ITV Network

     

    In his new role, Sanjay’s responsibilities will include providing strategic direction, creating new opportunities in the market, paving the roadmap for the overall businesses of NewsX, while also being responsible for Revenue Management and pursuing innovative revenue models for ITV Network as part of the Network’s growth strategy.

     

    “Sanjay is a seasoned and trusted leader who consistently delivers results.  He is uniquely qualified to drive strategic monetization and product prioritization”, said Kartikeya Sharma, MD, ITV Network. “Sanjay’s profound experience of working with clients has provided him with a keen understanding of the challenges and opportunities in the current media environment. Sanjay has the vision, tenacity and integrity to ensure that ITV Network will quickly become India’s most profitable and largest TV news network.”

     

    Sanjay is a management graduate from Lucknow University and holds a management degree from Mudra Institute of Communications, Ahmedabad (MICA).

     

  • Savvy will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network

    Savvy Dilip joins ITV Network as Group CMO

    By A Correspondent

     

    Savvy Dilip

    ITV Network has announced the appointment of Savvy Dilip as the Group Chief Marketing Officer. As a part of her new mandate, Savvy will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network. She will be reporting to R K Arora- Group CEO, ITV Network.

     

    Prior to this, Savvy was Co-founder & COO of Vigovea Media, a consumer focused digital media company. Savvy was also the Vice President – Marketing at TV18 where she was responsible for the marketing operations of CNN-IBN & IBN7 the flagship national general news channels of Network18. Savvy comes with an exhaustive experience in the media space covering brand management & development, product development & management, strategic alliances, content development, events & experiential marketing, sales enablement & PR across various media.

     

    Kartikeya Sharma – Managing Director, ITV Network said, “Savvy is an outstanding addition to our leadership team and brings a unique blend of global experience and expertise to ITV Network. Her extensive background in the media industry, proven marketing expertise, and rich experience makes her the ideal person to continue to drive our brand’s growth and momentum.”

     

    Savvy has done her executive management program from IIM-Bangalore and has completed the Advanced Management Program from the Harvard Business School in Boston, USA.

     

  • In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group's diverse portfolio of assets spanning news broadcasting

    R K Arora elevated to Group CEO, ITV Network (From Yesterday)

    By A Correspondent

     

    R K Arora has been elevated to Group CEO, ITV Network where he will continue to lead and drive the organization and take it to the next level.  In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group’s diverse portfolio of assets spanning news broadcasting.

     

    A chartered accountant by profession, Mr Arora joined the ITV Network in 2012 as CEO Broadcasting. Mr Arora has extensive experience spanning over 20 years in the field of distribution, finance and profitability of companies. Prior to ITV Network, he was the Chief Executive Officer with BAG Network (News 24, E24 and Darshan 24). He was also associated with Independent News Service Pvt. Ltd. (India TV) since its inception.

     

    “I’m delighted to announce Mr. Arora’s well-deserved promotion,” said Kartikeya Sharma, Managing Director, ITV Network. “I am confident that with his deep industry knowledge and collegial working style, he’ll continue to strengthen ITV Network’s position in the marketplace. He has been instrumental to the highly positive momentum which ITV Network enjoys today and has in the past two years, in his capacity as CEO Broadcasting, worked towards attaining leadership position for ITV network and taking it to greater heights. His astute business acumen and expertise has helped ITV Network solidify its position in the news genre. Under Mr Arora’s tenure all our products have become market leaders and as a group we have worked hard to deliver value for our advertisers. Not only have we fulfilled our commitments, but have also delivered more than what we had targeted. With this thought process, I am sure Mr. Arora will achieve many more milestones. Our company’s objective is to become India’s largest TV news network and the most profitable one as well. I am sure that ITV network will definitely achieve its objectives under his leadership.”

     

    “I am humbled to lead ITV Network as Group CEO,” said Mr Arora. “In spite of challenging and demanding environment both our brands NewsX and India News have been able to carve a niche for themselves. I firmly believe that with Kartikeya’s support and ITV Network’s formidable talent, we are well poised to continue to deliver superior results in today’s increasingly competitive market and take the Network to greater heights. India News and NewsX is now a preferred choice for advertisers as they are delivering strong performance week on week. In a short span of time, NewsX and India News have carved a value proposition in the mind of the advertisers and have been consistently over delivering”

     

  • NewsX has announced another addition to the content line-up with 'Mandate with Destiny'

    NewsX gets Vir Sanghvi to host ‘Mandate with Destiny’

    By a correspondent

     

    Having undergone a repositioning exercise recently, NewsX announced another addition to the content line-up with ‘Mandate with Destiny’. The show would be hosted by distinguished journalist and TV show host Vir Sanghvi.

     

    ‘Mandate with Destiny’ is a show that tells the story of the making of modern India through the elections that have shaped our country.

     

    Speaking on the occasion, Kartikeya Sharma, MD, iTV Network which owns and runs NewsX & India News said “We are happy to launch one of its kind show on NewsX. Vir’s understanding of Indian political landscape will provide invaluable insights as he takes us through a momentous journey of the historic elections that shaped modern India. I am confident that the show will generate a huge level of excitement amongst viewers”

     

    Written and presented by Vir Sanghvi, the show unites archival footage, personal insights and interviews with many of the key players to provide a gripping narrative that makes the complexities of Indian politics instantly accessible.

     

    ‘Mandate with Destiny’ goes on air from Friday, 4th April 2014. It will be a weekly show, every Friday 10 pm.

     

  • NewsX has unveiled a new look with youthful colors (blue and red) and new fonts adorning the channel as it gets set for the general elections

    Vir Sanghvi stars in NewsX’s new line-up and channel packaging

    By A Correspondent

     

    After having made a quantum leap after being acquired by Kartikeya Sharma’s iTV Network, NewsX has unveiled a new look. Youthful colors (blue and red) and new fonts adorn the channel as it gears up for the general elections.

     

    “The new look is in line with the channel’s profile, which caters to the young, affluent and urban viewers within the SEC AB category in the 25-44 age group,” notes a communiqué.

     

    Speaking on the occasion, Mr Sharma, Managing Director of the iTV Network, said: “Over the last few months, NewsX has become the home of breaking news, in-depth coverage, analysis and hardcore news reporting from the ground and this is a significant new phase to build our growth story.”

     

    Along with the look-and-feel, joining the line-up of well-known presenters is Vir Sanghvi who will present a show called ‘Ideas that shaped Indian Democracy’. This is in addition to ‘Decode India with MJ Akbar’ which is already on air.

     

    Added R K Arora, CEO, iTV Network: “Our success in the recent times only reinforces our belief in ‘News not Noise’. We are glad that our strategies have resulted in unparalleled success for the channel. Our constant endeavour is to produce and present news in the most engaging manner”.