By A Correspondent
Jack in the Box Worldwide will manage the digital communication duties for Dermafique from ITC. The mandate comprises all services including brand strategy, social media, search, listening and creative duties.
Commenting on this, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “Dermafique is one of the few Indian premium skin care brands and we are thrilled to partner with them on their journey. What’s especially exciting is that Dermafique is a digital first brand and we look forward to creating content that consistently delivers business impact for them.”