MxMIndia

Tag: ITC’s B Natural

  • Popular singers lend their voice to this multilingual tribute to the country

    B Natural celebrates India in digi campaign

    By A Correspondent

     

    ITC’s B Natural Fruit Beverages in collaboration with Alive India, has released a multilingual music video celebrating the power of India and showcasing the diversity of its talent and resources. Through its narrative, B Natural celebrates the idea of ‘One Nation One Music’ and promotes the feeling of Indian-ness.

     

    Commenting on the initiative, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited, said: “This musical ensemble very aptly reflects B Natural’s ethos of celebrating Indianness, an attribute which the Brand takes pride evidenced by our proposition as we bring to consumers the fruits of the labour of our Indian farmers through our beverages.  We hope this video inspires the feeling of pride and gratitude among the consumers towards our country and help build this ethos.

     

     

  • B Natural celebrates the efforts of thousands of Indian farmers who delight millions of Indian consumers

    ITC’s B Natural celebrates the spirit of ‘Indianness’ in its digital campaign

    By A Correspondent

     

    ITC’s brand B Natural Juices and Beverages has dedicated a video that celebrates the spirit of Indianness, through an emotional rendition of the patriotic song ‘Vande Mataram’. The video has been released on the brand’s Facebook, YouTube and Instagram handles with the hashtag #ShareAndRespect

     

    Commenting on the initiative, Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd said: “Since its inception, B Natural’s endeavour has been to redefine the way packaged beverages have been consumed in India. Last year the brand made a paradigm shift when it moved its entire fruit beverage portfolio to ‘Not from Concentrate’, which in essence meant we strengthened our long-standing relations with the Indian farmers by procuring and processing 100% Indian fruit and delighting Indian consumers with fruit beverages made truly and only from the fruit pulp, not from concentrates. The video is a reflection of our unwavering commitment towards empowering a self-sustainable economy through sustainable and inclusive value chains.”