Itch, a new digital agency has been started by three industry professionals. Their mission is to “create work that not only sparks curiosity but is remembered for time to come”.
Said Naman, Co-founder and Creative Director at Itch: “Our goal with itch is not just to do different things but to do things differently, we’re at a point where people are saturated with overt messaging, so we’re constantly asking ourselves, how can we deliver a message that doesn’t feel like one? It’s about crafting stories that people want to engage with where the creative work doesn’t scream ‘ad.”
Added Apoorva, Co-founder, who spearheads growth and talent at Itch: “At itch, it’s as much about the people as it is about the brands. We’re building an ecosystem that fosters bold ideas, nurtures talent, and challenges norms. Agility is key in today’s market, where brands seek more than just surface-level marketing, and hence quick adapting becomes essential.” explained how the itch community operates.”
Said Surbhi, co-founder and operations lead: “Running an agency is a delicate balance between structure and freedom. We wanted to bring a level of process that makes it easier for creativity to thrive, allowing our team to execute bold ideas efficiently and consistently. Our approach is all about making things work smarter, not harder.”