MxMIndia

Tag: ITC

  • Mohanty will endorse the ‘Mangaldeep – Jagannath Temple’ agarbattis

    Odiya actor Babushaan Mohanty is brand ambassador of ITC agarbattis

    By A Correspondent

     

    Mangaldeep, ITC’s Agarbatti brand, has roped in Odia actor Babushaan Mohanty for its agarbatti offering – the ‘Mangaldeep – Jagannath Temple’ agarbattis.

     

    Said Ravi Rayavaram, Chief Executive, ITC’s Agarbatti Business: “Babushaan will be endorsing the most divine agarbatti offering specially crafted for Lord Jagannath’s devotees called ‘Mangaldeep – Jagannath Temple’ agarbatti. We are happy that more local hands are joining for Mangaldeep’s mission of bringing home the divinity of Jagannath Puri temple. We are also very grateful of ORMAS and Shree Jagannath Temple, Puri who hailed the baton with us last year to launch this divine product for lacs of Lord Jagannath’s devotees. Babushaan, a devotee of Lord Jagannath and one of the most loved person in Odisha was a perfect fit for the brand to take this mission to every house in Odisha.”

     

     

  • Bold and versatile, known for her choices and performances, Bollywood actor Kriti Sanon represents Vivel and its philosophy of Ab Samjhauta Nahin

    ITC Vivel ropes in Kriti Sanon as its new brand face

    By A Correspondent

     

    ITC’s personal care brand, Vivel has roped in popular actror Kriti Sanon as its brand ambassador.

     

    Speaking on the occasion, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited said: “Kriti is one of the most dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta Nahin seeks to inspire women to question the limits they’ve been conditioned into accepting, challenge status quo and therefore enrich their lives with confidence and fulfilment.”

     

     

  • The National Champion will win a grand prize of Rs 200,000

    Classmate Spell Bee back with 12th edition

    By A Correspondent

     

    ITC’s Classmate and Radio Mirchi are back with its school spelling competition, Classmate Spell Bee Season 12. The contest will travel to 1000 schools across 30 cities and reach out to more than 500,000 students from standards 5 to 9.

     

    Commenting on the event, Shailendra Tyagi, Chief Executive, ITC’s Education and Stationery Products Business said: “Classmate believes that every child is unique and so is every word. Hence this year’ss theme for the competition centers on the brand’s philosophy of celebrating uniqueness. Building on the scale Classmate Spellbee achieved last year and entering its 12th season, Classmate Spellbee will reach out to an even larger number of students across schools and cities in India through a school contact program. Classmate through its MyClassmate App and a dedicated website will help students register and prepare for the competition. Classmate promises to support a child’s dream with an equally unique and world class set of stationery products like notebooks, writing, art and math instruments.”

     

    Added Yatish Mehrishi, COO, Entertainment Network (India) Limited: “Every year Spell Bee is intrinsically connecting more with students, parents and teachers. Started off as a spelling competition, today it’s become a landmark event that proliferates the education of English language at the highest level. Our aim was and is to bring together some of the brightest children from across the country to the most credible edutainment-based platforms. Spell Bee as a brand serves two educational purposes. One, a platform that inspires students to showcase their improved skills. And two, as an instrument that hones their command over the language. Like every year, the competition will be televised to encourage students to showcase their skills on a national platform and prepare for the upcoming season.”

     

     

  • The innovation caters to the evolving grooming needs and the basic human need for variety

    ITC Engage launches two-in-one pocket perfumes

    By A Correspondent

     

    ITC’s Engage On has launched its latest range with the Engage On 2in1 perfume spray, a format which combines two fragrances in one pocket perfume pack.

     

    Speaking about the commercial, Tista Sen, Regional Creative Director, Wunderman Thompson said: “Two perfumes in one pack promises to revolutionise the market. A young couple chooses to romance during the day and party all night long aided by the choice of perfume in their pocket. Cool, compact and so on trend this is every millennial must have this season.”

     

     

  • The mandate comprises all services including brand strategy, social media, search, listening and creative duties

    Jack in the Box Worldwide to manage digital duties of ITC’s Dermafique

    By A Correspondent

     

    Jack in the Box Worldwide will manage the digital communication duties for Dermafique from ITC. The mandate comprises all services including brand strategy, social media, search, listening and creative duties.

     

    Commenting on this, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “Dermafique is one of the few Indian premium skin care brands and we are thrilled to partner with them on their journey. What’s especially exciting is that Dermafique is a digital first brand and we look forward to creating content that consistently delivers business impact for them.”

     

     

  • The fragrance has been launched through a new launch campaign that interprets its sensual notes

    Essenza Di Wills promotes Mikkel Verde via latest campaign

    By A Correspondent

     

    ITC’s fragrance brand Essenza Di Wills has introduced Mikkel Verde, a new evening wear fragrance for men.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited: “Mikkel Verde embodies a fine balance between enigma and elegance. This newly launched fragrance is a unique addition to the repertoire of Essenza Di Wills’portfolio of fine fragrances. The experience of Mikkel Verde has been interpreted by Denzil in an intriguing film that explores and celebrates the eternal quest for adventure.”

     

     

  •  The account was being handled by a consortium of its agencies under the Dentsu Agencies Network

    ITC awards digital media mandate to Wavemaker India

    By A Correspondent

     

    GroupM agency Wavemaker has been awarded the consolidated digital mandate by ITC. Wavemaker has been AOR for ITC media since 2017. The account was being handled by a consortium of its agencies under the Dentsu Agencies Network.

     

    Speaking on the win, Kartik Sharma, CEO-South Asia said: “We are extremely thrilled and honoured to be chosen by ITC to handle their digital mandate as well. This win marks expansion of our partnership with team ITC and reaffirms our investments behind right tools and technology clubbed with diversified talent on the brand. We are confident about our data-led consumer journey approach will help in growing the brand further.

     

     

  • #EngagePocketStories presents an opportunity to co-author a book with India’s best selling romance author

    ITC engages with author Durjoy Datta in latest digital campaign

    By A Correspondent

     

    ITC’s pocket-sized fragrances Engage has partnered with author Durjoy Datta for its latest digital campaign titled ‘Pocketful O’Stories’– micro-stories that celebrate the unexpected moments of love and chemistry between a couple.

     

    Speaking about the Moosa Khan, Creative Director, Dentsu Webchutney (Engage’s social media agency) said:“The idea just clicks into place with the product -pocket-sized stories for the pocket-sized Engage ON. The digital medium allows us to create instant creative collaboration and the campaign has received a great response from day 1. We’re receiving some delightful stories from people across social media.”

  • It highlights the pulse points in the body that are best for spritzing and make the fragrance last longer

    Engage highlights core USP of its new offering in latest campaign

    By A Correspondent

     

    Fragrance brand Engage has unveiled a new thematic campaign to introduce its range of perfume sprays for men and women. In this new television commercial directed by Subir Chatterjee of Whitelight Films, Engage highlights the pulse points in the body that are best for spritzing and make the fragrance last longer.

     

    Said Tista Sen, SVP & National Creative Director, J. Walter Thompson: “The new communication focusses on the longing and yearning that perfume can evoke in romance. Imagination and fantasy is captured through young lovers who cannot wait to meet. Perfume on the pulse points heightens ‘playful chemistry’ which is the raison d’être of the brand and brings lovers together through a powerful line that says it all: where do you want to be kissed?

     

    Added Sameer Satpathy, Chief Executive Personal Care Products Business at ITC: “Engage is synonymous with the proposition of ‘playful chemistry’, and the new thematic campaign ‘The Fantasy’ further reinforces its strong credentials as a perfume of choice for couples in love. With the evolving attitude and lifestyle of consumers, the segment offers an enormous opportunity to educate and drive category growth. Spritzing on pulse points is an important aspect rooted in the core of desirability and a perfume spray’s functionality”.

     

  • The GroupM agency lost the Rs 250 Titan account to Madison in Feb, but this is a big win

    Maxus wins ITC from Madison

     

    By A Correspondent

     

    Early in February this year, GroupM agency Maxus lost the Rs 250-odd crore account to Madison. And now it has got back and grabbed the coveted Rs 550+ homegrown cigarettes-to-hotels-to-food products conglomerate ITC Limited from Madison.

     

    As has been known, the account has been bagged in a fiercely contested pitch with five contenders in fray: Madison, GroupM (Maxus), IPG Mediabrands (Lodestar UM), Dentsu Aegis Network (Carat) and Publicis Media.Madison had bagged the ITC account in 2010.

     

    In the last lap, it’s said that other than Madison, Maxus and IPG were in the fray. ITC officials are reported to have visited the Maxus and IPG offices for detailed discussions and an evaluation.

     

    Like it was done with Madison in 2010, Maxus will also set up ‘Team ITC’ a dedicated team to service the business.

     

    The Media AOR will move to Maxus with effect from April 1. According to information received, Madison was informed of the move last week.

     

    Said Kartik Sharma MD of Maxus, South Asia: “We are excited and humbled to be chosen by ITC to be their media partner. We have huge respect and admiration for ITC in the way they have built their business and brands. We are confident that through our consistent investments behind cutting edge tools and a diversified talent pool across data, digital and content we will help deliver competitive edge to ITC for their future growth”

     

    Added CVL Srinivas CEO GroupM, South Asia: “We are delighted to be chosen by ITC as their media agency partner. This win comes as a huge recognition that we are on the right path as far as future proofing our business is concerned in an otherwise highly commoditised media industry. The investments we have made in talent, technology and data are helping us keep our clients ahead of the curve. We look forward to partnering ITC on its next phase of growth”.

     

    Over the years, GroupM as a whole and Maxus specifically have upgraded themselves in technology-led solutions. Last year,  ‘Maxus Kaleidoscope’, a mood-based planning tool was launched. This is Maxus India’s second initiative on behavioural mapping, the first being Moribus, a behavioural sciences lab by a media agency.

     

    Maxus also launched ‘Mesh’, a marketing command centre and dialogue engine, in partnership with Singapore-headquartered social media marketing firm Vocanic. Last year, the agency partnered with Bengaluru-based IoTBLR for pervasive computing. Then there is innovation technology consulting unit ‘Maxus Metalworks’ which is now in the country.

     

    ITC Limited is headquartered in Kolkata, with five diversified business segments: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards and Packaging, Agri Business & Information Technology. The pitch was for the entire media mandate of the company across categories, for both urban and rural markets.

     

    While operations for ITC are generally done from Kolkata, Bengaluru and Mumbai, it is rumoured that it is likely that part of the ITC’s business operations may relocate to Mumbai in the near future.

     

  • The latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky

    FCB Ulka executes new TVC for Candyman Choco Double Eclairs

    By A Correspondent

     

    Launched in 2007, ITC’s Candyman Choco Double Eclairs (CCDE) has garnered significant mind and market share over the years with its distinct éclair offering with the promise of ‘chocolate inside and chocolate outside’. Conceptualised by FCB Ulka Bangalore, the latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky.

     

    Set in a beautiful beach on a warm sunny day, the film begins with a lifeguard relishing Choco Double Eclairs at his station. Suddenly, he’s jolted by screams of a damsel in distress, who appears to be drowning. The lifeguard leaves even his Choco Double Eclairs behind and plunges in to the rescue, bringing her safely to the shore. As he gazes dreamily into the pretty girl’s eyes, a surprise is in store for both the lifeguard and the viewer.

     

    On the new film, Dennis Koshy, Vice President – Bangalore, FCB Ulka, said – “CCDE with its irresistible double dose of chocolate is one of the many unique offerings from Candyman. The challenge was to bring out this chocolate inside and chocolate outside message in a memorable way that appeals not just to kids, but adults too.”

     

    Dharmesh Shah, Creative Director – FCB Ulka, Bangalore, adds – “The idea was to stay with Sharky, but give it a fresh twist. The film had to entertain, and at the same time, convey what CCDE offers – Choco inside, choco outside.”

     

  • The Kolkata-based Tobacco-to-consumer major's three-year contract with Madison World had expired in 2014 and the deal was extended for a year to December 2015

    ITC’s media account may soon be up for grabs

    By Pritha Dasgupta

     

    Tobacco-to-consumer goods conglomerate ITC is likely to put its media account up for pitch soon as its contract with Madison World ends in December. ITC’s media spend is estimated at Rs 450 crore a year. Heads of media buying firms expect the pitch process to start in August.

     

    The Kolkata-based company’s three-year contract with Madison World had expired in 2014 and the deal was extended for a year to December 2015.

     

    “The incumbent agency always gets the first chance to defend the account and is usually given three months’ time to make a presentation,” said a top official at Madison Media. “We will start the work in August or September and eventually make the presentation. Following which the official pitch process will start towards the end of the year,” the person said.

     

    Industry sources say ITC’s foods division spends Rs 200-250 crore in media, while the personal care division spends around Rs 100 crore. Other divisions such as stationery, Mangaldeep agarbatti and Wills Lifestyle spend about Rs 3-5 crore in media planning and buying.

     

    “In its media mix, ITC has always been a television heavy company,” said the head of a leading media agency that plans to pitch for the account. “Only the stationary business is led by print ads. Except Bingo they don’t do much on the digital medium as well,” the person said. Last year, ITC had called for a multi-agency creative pitch for its personal care division that has brands such as Fiama Di Wills, Vivel, Engage and Superia.

     

    According to company sources, Contract India won the account. “They will primarily handle the skincare products from the portfolio,” said a top official in ITC. Sandeep Kaul, CEO of ITC’s personal care products business, said it had recently selected Contract “for creative development for one of the new development projects in the personal care products space” “There are no plans for a media pitch at this point of time,” he said.

     

    Source:The Economic Times

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