MxMIndia

Tag: ITC Wills Lifestyle

  • Henceforth called WLS, Brand Inspired by India with Global Interpretations

    Social Kinnect joins ITC Wills Lifestyle’s journey to go all-natural

    By A Correspondent

     

    Digital media agency Social Kinnect  has helped the social amplification of ITC Wills Lifestyle’s shift to natural fibres

     

    Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, said: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, thus making us the first port of call for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”

     

    Added Chandni Shah, COO – Social Kinnect: “We are so glad to be associated with WLS’s relaunch as it moves towards a more natural and organic brand positioning. This is the way forward for the brand in a more environmentally-conscious India and we are looking forward to playing a part in moulding this new identity for the brand.”

     

     

  • The brand will henceforth be called WLS

    ITC Wills Lifestyle launches new identity and direction

    By A Correspondent

     

    ITC Wills Lifestyle will now be called WLS.  Building on the brand’s promise, the new brand logo represents the confluence of all the primary elements – earth, wind, fire, water and space.

     

    Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, unveiled the new identity: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, that we are the only destination for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”