MxMIndia

Tag: Issam Bachaalani

  • The new brand thought underscores the positive role of optimism while starting new journeys

    Colgate India inspires people to smile in its latest campaign

    By A Correspondent

     

    Colgate-Palmolive  has introduced its new brand expression ‘Smile Karo Aur Shuru Ho Jaao’. The campaign was launched through two new TVCs that aired during the first qualifying match at the IPL 2019.

     

    Commenting on the new campaign, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said: “At Colgate, we believe that everyone deserves a future to smile about. A smile is symbolic of hope, courage, confidence, and optimism – and those are exactly the sentiments we want to inspire among our consumers by encouraging them to Smile Karo Aur Shuru Ho Jaao. Wear your healthy and confident smile and face the world with optimism, and be assured that your smile is protected and cared for by Colgate, always.”

     

    Created by Redfuse Communications and produced by Equinox Films, the two TVCs are meant to encourage people to get started with a smile. Said Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Smile Karo Aur Shuru Ho Jaao is a simple yet powerful message. In a world full of changes and opportunities, we believe an optimistic outlook can go a long way in fulfilling your aspirations… and we hope to inspire this optimism, everyday in everyone by reminding them to Smile Karo Aur Shuru Ho Jaao.”

     

     

  • The ad highlights how Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making them Andar Se Strong

    MS Dhoni, wife Sakshi in Colgate’s latest

    By A Correspondent

     

    Colgate has launched a new TVC featuring cricketer MS Dhoni and his wife Sakshi, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign. While sharing screen space with his wife, Dhoni talks about his inner strength that helped him in both his personal and professional journey.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited: “The ‘Colgate Andar Se Strong’ campaign reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate Andar Se Strong’ campaign on our flagship brand Colgate Strong Teeth, with Deepika Padukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.”

     

    Added Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Our ‘Andar Se Strong’ campaign highlights the role that your inner strength plays in helping you face tough situations with a smile. In this spot, Dhoni speaks from his heart to show how inner strength enabled him to choose responsibility over personal happiness during the 2015 World Cup.”

     

     

  • The campaign aims to create oral hygiene awareness and also ensure a safe visit for all pilgrims

    Colgate offers dental solutions at Kumbh Mela

    By A Correspondent

     

    Colgate-Palmolive has launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha‘ campaign at the ongoing Kumbh Mela in Allahabad.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said: “At Colgate, we consistently work towards providing superior oral care and protection to all Indians, and towards caring for our communities. The Kumbh Mela gives us an opportunity to achieve both these objectives with our key target segments at an unprecedented scale.  Our theme at the Kumbh is Complete Protection or Sampoorna Suraksha, as part of which we are offering millions of visitors free samples of Colgate Vedshakti toothpaste that provides sampoorna suraksha to the mouth. But that’s not all – we are also extending to our consumers ways and means to ensure complete safety of their families, as they wade their way through the Kumbh Mela by handing out  suraksha ropes – for families to walk together, and suraksha wristbands – for children to have an emergency contact number on their wrist.”