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Tag: IsobarIndia

  • Dentsu Creative Impact, which won creative duties for a range of Maruti Suzuki brands, has bagged the digital mandate for Maruti Suzuki along its digital partner agency IsobarIndia

    Dentsu Aegis Network bags Maruti Suzuki’s Rs 100cr digital mandate

    By A Correspondent

     

    Dentsu Creative Impact, which won creative duties for a range of Maruti Suzuki brands, has bagged the digital mandate for Maruti Suzuki along its digital partner agency IsobarIndia. A multi-agency pitch that was held earlier this year.  According to industry estimates, the account is sized at Rs 100 crore.

     

    Sanjeev Handa

    The Dentsu Aegis Network teams will now handle digital creative, social and media duties for Maruti Suzuki corporate and all model brands other than the Nexa portfolio. A team comprising specialists across digital verticals has been put together to handle this massive mandate.

     

    Speaking on the development, Sanjeev Handa, Vice President, Marketing Maruti Suzuki India said, “Our partnership with Dentsu Aegis Network on digital mandate is a strategic one. We wanted to have an integrated and synergistic approach to our digital mandate also. We feel having Dentsu Aegis Network as our creative partners in offline, the idea is to have a coherent communication to be more productive and efficient.”

     

    Amit Wadhwa

    Speaking on the win, Amit Wadhwa,President, Dentsu Creative Impact, said, “It’s great to see that our partnership with Maruti Suzuki is going from strength to strength. What is even more heartening is to see that a leader like Maruti Suzuki is truly looking at an integrated approach. In today’s day and age a uniform approach is what is going to deliver in the market place and when brands like Maruti Suzuki demonstrate it, it forms a great example for others to follow. Look forward to an interesting journey ahead.”

     

  • Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform

    Isobar named Facebook’s preferred marketing developer in India

    By A Correspondent

     

    IsobarIndiahas been accepted into Facebook’s new global Preferred Marketing Developer (PMD) Programme, along with three other markets in Asia Pacific. Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform.

     

    Facebook has separated developer service providers into four possible badge qualifications; Pages, Ads, Apps, and Insights. The programme recognises companies who have built on the Facebook Platform since its launch, and those who are adept at understanding platform policy and development tools, and who have a long track record of providing Facebook-centric services to brands.

     

    Following a highly-selective application process, Isobar India has been certified in the Apps category of the PMD programme, in recognition of the agency’s innovative work for Reebok, Expedia and Philips to name a few.

     

    “We’re proud to have been accepted as a Facebook Preferred Developer and see it as recognition of the great work we’ve produced for our clients. Social media is central to our full-service offering, so we look forward to working more closely with Facebook to deliver even better solutions for our clients,” said Shamsuddin Jasani, Managing Director, Isobar India.

     

    Isobar has also been recognised as a Facebook Preferred Marketing Developer in six other markets worldwide, including the United Kingdom, Finland, Hungary, Poland, Norway and the United States.

     

    The Aegis Media India group comprises Isobar, the global communications agency with digital at its heart, Carat, the world’s largest independent media communications specialist, Vizeum, Posterscopethe global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra(Creative),and iProspect, the global leader in search and performance marketing.