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Tag: Isobar Sri Lanka

  • Conceptualised by Isobar Sri Lanka & Response, the campaign takes a satirical take on “chair” politics

    JAT Holdings eyes ‘#AChairWorthFightingFor’ in latest digital campaign

    By A Correspondent

     

    Isobar Sri Lanka and their creative arm Response, have partnered with JAT Holdings to launch the latter’s latest digital campaign, #AChairWorthFightingFor’.

     

    Isobar and Response have created the campaign for Herman Miller, the popular American chair brand that is imported and distributed by JAT Holdings in Sri Lanka. The campaign is a witty four-episode ad series depicting modern day office politics, loosely based on the power play theme of the famous TV show, Game of Thrones.

     

    “We want our brands to ignite conversations and we have always connected with people. This novel execution has created meaningful social conversations for the brand,”said Tulsi Liyanage, Head of Marketing for JAT Holdings.

     

    Commenting on the success of the campaign, Chamith Buthgamuwa, Head of Isobar, Sri Lanka added: “We’re only halfway through the year and, already, there have been a number of digital campaigns that have set the bar high. It is always important for us to use multiple platforms to tap into pop culture trends and tell engaging stories, to consumers. It’s great to have a brand such as Herman Miller to adventure with into campaigns such as this. And, we promise you, this will not be the last from us.”

     

     

  • With the launch of Isobar Sri Lanka, it is looking at creating a leading agency for the digital age

    Isobar begins Lanka ops

    By A Correspondent

     

    Isobar has expanded its operations to Sri Lanka. Last year, Dentsu Grant Group launched Dentsu Aegis Network in the country and now it has launched its full-service digital agency, Isobar.

     

    Shamsuddin Jasani

    Shamsuddin Jasani, Group Managing Director – Isobar South Asia said, “I am very excited to launch Isobar in this amazing country. Sri Lanka is a rising mobile economy with smartphone penetration growing by over 20 per cent and mobile penetration growing over 120 per cent year-on-year. With the launch of Isobar Sri Lanka we are looking at creating a leading agency for the digital age that follows a true full service model. Under the guidance of Neela and her team, I am sure we will be a force to reckon with in this market in the years to come.”

     

    Neela Marikkar

    Speaking on the launch of Isobar Sri Lanka, Neela Marikkar, Chairperson – Dentsu Grant Group and Dentsu Aegis Network Sri Lanka added: “We are thrilled to be introducing such an iconic brand into the Sri Lankan advertising industry. We are fortunate to be working so closely with our global and regional offices; we are confident that we will be able to use their global knowledge and skills to help develop business opportunities for our clients as well as help the digital economy of the country and accelerate through Isobar’s experience led transformation and brand commerce expertise.”