MxMIndia

Tag: Isobar India group

  • Will be incharge of response management of the brand

    WATConsult bags ORM for OLX Autos

    By Our Staff

     

    WatConsult, the digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for digital automotive solutions provider, Olx Autos. The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office.

     

    Said Siddharth Agrawal, Country Head, Marketing, Olx Autos: “We are excited to have WatConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

     

    Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group added: “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills; and we are very much looking forward to assisting them on this journey.”

     

    Said Sahil Shah, Managing Partner, WatConsult said: “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our own go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

     

  • Covid has transformed consumer perception about insurance

    Online ads influence 55% of health insurance buyers: WatConsult

    By Our Staff

     

    WatConsult, the hybrid digital agency from Dentsu Creative India, has released its latest issue of monthly WATPapers. Titled ‘Consumer’s outlook towards health insurance’, the report explores how the Covid-19 pandemic has transformed the consumer perception about insurance, as more individuals felt the need to have financial backup to meet unforeseen medical expenditures.

     

    According to the report, more than half of the respondents have purchased health insurance in the last six months. These policyholders belong to the age group of 25 to 35 years, residing in the top 4 metros as well as small metros. Most of them have purchased health insurance for themselves and their parents. With regard to the coverage duration, 32% of the respondents have purchased health insurance for up to two years. 27% of the respondents have opted for a health insurance plan for a year’s duration.

     

    Commenting on the latest issue, Heeru Dingra, CEO, Isobar India group said: “Since the pandemic, there has been an ever-growing demand for health covers because people have realised that huge medical expenses, especially when engulfed in uncertainty can take a toll on their financial and mental well-being. In such a situation relying on savings is not enough, hence, a health insurance policy is ideal as it covers facilities like cashless treatment, maternity coverage followed by emergency room services, discounted treatment, reimbursements, and free health check-ups. This issue of WatPapers is a must-read as it showcases the trends observed in the sale of health insurance plans and how policyholders today are shielding themselves against medical emergencies.”

     

    Added Sahil Shah, Managing Partner, WatConsult added, “The pandemic has disrupted the industry by altering how people view health insurance for themselves, and their family members. This period of an extreme health crisis, with the pandemic looming over, has led more and more people to opt for health insurance. The future looks promising for the health insurance sector with changes in the regulatory framework, which will lead to changes in the industry conducting its business. Factors such as growing awareness, the need for health protection and inclusion in the financial planning of an individual, will drive the growth of Indian health insurance sector even higher and further.”

     

  • To bring to attention undiscovered stories with the help of HTML innovation

    Indian Express & Isobar launch ‘News Beyond Views’

    By Our Staff

     

    The Indian Express and Isobar have launched a new initiative titled ‘News Beyond Views’.

     

    Said Heeru Dingra, CEO, Isobar India group: “The fundamental objective of journalism is to serve the people with news, opinions, comments, and information on subjects that matter in a fair, accurate and unbiased manner. Any media house cannot afford to lose sight of this obligation. This initiative by The Indian Express and Isobar India not only showcases their integrity towards the reader but will also inspire other news publications to follow suit.”

     

    Added Aalap Desai, CCO, Isobar India and Taproot Dentsu: “We believe that journalism is meant to be fair and honest, however, we don’t see this happening quite often. The responsibility then lies on our shoulders to make sure that every story covered reaches every reader. Our commitment to that kind of responsibility drove us to develop News Beyond Views. The germ and the beauty of the idea is that it is simple and a modern way of doing our job as a news corporation. When journalism of courage meets the simplicity of innovation, no news will miss the spotlight.”

     

  • Will be responsible for building the business

    Dentsu promotes Rahul Vengalil to Managing Partner, Isobar

    By Our Staff

     

    Isobar, the creative experience agency from Dentsu India, has promoted Rahul Vengalil to the role of Managing Partner. Vengalil will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative and experience as the key focus for future growth.

     

    Heeru Dingra
    Heeru Dingra

    Speaking on the appointment, Dingra said: “The solutions we offer are led by talents who possess extraordinary skillsets. Rahul is one of our finest resources with key domain expertise and with the thrill to set up new standards each time. His strategic-led, client-centric approach is in sync with our offerings. We are certain that he will accelerate Isobar’s growth trajectory for India.”

     

    Rahul Vengalil
    Rahul Vengalil

    Commenting on his elevation, Vengalil added: “I am extremely excited to begin this fresh chapter at Isobar India. My experience with Isobar has transformed my journey; and now is the time to set up new benchmarks. We have an awesome team of innovative and creative folks who are aligned with Isobar’s global vision of transforming into the most creative experience agency, worldwide. With our ‘Invent Make Change’ agenda, we are committed to being instrumental in creating an experience economy within India.”

     

  • Shah will continue to report into Heeru Dingra, the newly appointed CEO of Isobar

    Sahil Shah is now Managing Partner @ WatConsult

    By Our Staff

     

    WatConsult, the digital agency from the Isobar India group, has elevated Sahil Shah, erstwhile Chief Business Officer (CBO), to the role of Managing Partner.

     

    In his new role, Shah will continue to report into Heeru Dingra, CEO, Isobar India group, and will spearhead the agency operations. He will also be responsible for bringing in new business for the agency.

     

    Sahil Shah
    Sahil Shah

    Speaking on his new role, Sahil Shah, Managing Partner, WatConsult said: “After spending a decade and more in building this agency, my heart fills with pride as I watch it grow stronger each day. The digital landscape has certainly evolved and the teams at WatConsult have kept pace with this change by delivering some path-breaking campaigns. As we move towards our next phase of growth as a network, my team and I look forward to taking on this new journey with power and gusto.”

     

    Heeru Dingra
    Heeru Dingra

    Commenting on Shah’s elevation, Dingra said, “Sahil is one of our strongest assets. His expertise in managing clients and the team is commendable. A great team leader, Sahil, along with the talented workforce at WATConsult, will continue to bring in new creativity to ensure persistent growth of clients. Together, and as a network, we are ready to explore a new pathway to our future.”