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Tag: Ishteyaque Amjad

  • Ishteyaque Amjad takes over as President of PAFI

    Public Affairs Forum of India announces new office bearers

    By A Correspondent

     

    Public Affairs Forum of India (PAFI) has announced its new officebearers for the year 2020-21. Ishteyaque Amjad takes over as President of PAFI at its AGM held on April 24, 2020. Ahmed is Vice President, Public Affairs, Communications & sustainability at Coca-Cola India and South West Asia.

     

    Ishteyaque Amjad

    Said Amjad: “I am both humbled and honoured to take on the responsibilities of President of PAFI. We are going through an unprecedented time and PAFI is probably best placed to lead the practice in the area of public affairs and enable a very constructive partnership between Government, Civil Society, Media and Industry. Given the current environment and the increasing need and realisation for Public Affairs as a central function in businesses, now is the time for us to look beyond the horizons and evolve from being an organisation to becoming an Institution. I will strive to work towards providing new opportunities and platforms to our members to achieve the same.”

     

    Ahmedi takes over the role of President, PAFI, from Raman Sidhu, Chairman of EBG Federation, upon completion of his successful term.

     

    Meawhile, Dr Subho Ray took over as the Vice President of PAFI. Ray is the President of Internet & Mobile Association of India (IAMAI). Ankhi Das, Public Policy Director  India, South & Central Asia, Facebook India Online Services is Secretary of PAFI. Tanmoy Chakrabarty, Group Government Affairs Officer, Tata Sons Pvt. Ltd., the Treasurer of PAFI.

     

     

  • This is said to be the first home grown brand to be offered in a No Sugar variantCoca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

    Coca-Cola launches campaign for no-sugar variant of Thums Up

    By A Correspondent

     

    Coca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

     

    Commenting on the launch, Ishteyaque Amjad, Vice President, Public Affairs & Communication at Coca Cola India & South West Asia, said, “Coca-Cola India is accelerating its strategic evolution to become a total beverage company by offering innovative and localized beverage choices to consumers. The launch of Thums Up Charged No Sugar not only marks the expansion of our product portfolio but also demonstrates our efforts to innovate products locally that meet changing consumer tastes and preferences. This is a significant milestone for us in our sugar reduction strategy and I am delighted to announce that leading this journey is our very own home grown brand Thums Up.”

     

    Added Vijay Parasuraman, Vice President-Marketing at Coca-Cola India & South West Asia: “Last year, we introduced Thums Up Charged to celebrate the forty thunderous years of the iconic brand Thums Up and were elated to see the love amongst our consumers. We are now eager to take the iconicity of this brand to the next level with Thums Up Charged No Sugar and recruit more consumers in our journey to make Thums Up the first home-grown billion-dollar beverage brand. The no-sugar, no-calorie variant is aimed at consumers who want to balance their sugar intake and enjoy their favorite drink as well. Additionally, we are supporting the brand by going beyond the traditional marketing practices and directly engaging with the consumers through interactive platforms and innovative formats.”

     

    Commenting on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said, “Just like the effervescence that rises to the top in a bottle of Thums Up Charged No Sugar, the heroes too rise when it is time to prove themselves. Thums Up Charged No Sugar is a metaphor for the display of inner strength that superheroes demonstrate. Through this TVC, we have tried to achieve this in a visually gripping manner. The film is an association between two huge and exciting brands – Marvel Avengers and Thums Up Charged No Sugar. There is a palpable excitement, energy, action and joy that both bring to their fans.”

     

     

  • The newly launched e-magazine focuses on customised and relevant content for Indian consumers

    Coca-Cola launches new digital journey

    By A Correspondent

     

    Coca-Cola India announced that it has launched the “Journey” digital magazine for local audiences. “We are a consumer-centric company and thus need to have engaging conversations with consumers,” said Ishteyaque Amjad, Vice-President, Public Affairs and Communications, Coca-Cola India and South-West Asia. “We understand that people want to know more about us and we are facilitating that better. The most definitive source of knowing our stories is through us. Coca-Cola India Journey is a sincere attempt to tell our stories in an engaging and fun way. Besides that, there are easily comprehensible infographics, blogposts along with a lot of interesting pictures and videos that make for total infotainment.”

     

    While Coca-Cola India Journey will continue to include corporate content such as corporate news, latest announcements, product information, executive bios, and general information, its look-and-feel will be like that of a digital magazine.

     

    Among other things, there is an interesting section called Rumours which takes on questions like Will a tooth left in Coca-Cola overnight dissolve? Remember those Whatsapp scary posts on Whatsapp?

     

  • Deepak Jolly, currently Vice President Public Affairs &Communication to take up a new General Management assignment

    Coca-Cola announces senior leadership changes

    By A Correspondent

     

    Coca-Cola India announced senior leadership changes in keeping with its focus on providing more choice to consumers. Deepak Jolly, currently Vice President, Public Affairs & Communication has been entrusted the responsibility of setting up a new function within the Company which will promote its growing portfolio of niche brands within the franchise bottling territories. Deepak will continue to report to Venkatesh Kini and will take over his new responsibility starting November 1, 2015. The Company already has an established portfolio of premium brands like Schweppes Tonic, Schweppes Gingerale, Schweppes Soda and soon to be launched Fuze Tea.

     

    Deepak is a veteran of the Coca-Cola system who has led the Public Affairs & Communication function within the company for over 10 years.  He joined Coca-Cola India at a time when the Company was facing significant challenges and helped turnaround the business by focusing on reputation management. Over a career spanning more than three decades, he has worked with top corporates like Hindustan Unilever, PepsiCo, Godfrey Philips and Bharti Airtel. In preparation for his new assignment, Deepak will soon attend an executive leadership program at a leading University in USA for a period of six weeks.

     

    Ishteyaque Amjad, who has joined Coca-Cola India, will take over the responsibility of the Public Affairs & Communications function for India and South West Asia. Ishteyaque most recently was Director Corporate Affairs for Cargill, based in Singapore. Ishteyaque joined Cargill in 2008 to establish the Corporate Affairs function for their India business. He launched Cargill’s ‘Nourishing India’ program that aimed to provide solutions for food and nutrition insecurity. In a career spanning more than two decades, he has held senior roles in companies such as HCL Enterprises and Essar Group and also served with the Indian Army. He is a Post Graduate from Symbiosis Institute of Management Studies in Pune and a Bachelor of Economics from Aligarh Muslim University. He is also an alumnus of the Indian Military Academy, Dehradun.

     

    Announcing these changes, Venkatesh Kini, President, Coca-Cola India and South West Asia, said, “Deepak has accepted the responsibility to lead the premium and niche segment in the franchise bottling territories. In many ways, he is returning to where he started his career from – the Operations and Sales role in a large FMCG Company. I wish him the very best as he takes up a very challenging new assignment. I also welcome Ishteyaque Amjad to the Coca-Cola family. He has solid credentials and will make a great addition to our leadership team.”